UCLA COMM 10 FINAL EXAM NEWEST 2024 ACTUAL EXAM 200 QUESTIONS AND CORRECT DETAILED
ANSWERS
Primary vs. Secondary Media - (answer) Something you focus your attention on, vs. something you pay
attention to secondarily, while primarily involved in something
Types of Functions of the Mass Media - (answer) Content function
Medium function
Manifest function
Latent function
Content function - (answer) A function based on what the medium conveys.
Ex: the weather channel tells us what to wear on a given day.
Medium function - (answer) A function based on how the medium is used.
Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience.
Manifest function - (answer) Functions that are obvious, intended, and on the surface.
Ex: couple listens to radio to be informed
Latent function - (answer) Functions that are unintended, hidden or beneath the surface.
Ex: the weather channel tells us what to wear on a given day.
Societal Functions of Mass Media - (answer) Status Conferral
Perpetuates Norms, Values, Traditions
Creating Community and Social Cohesion
Narcotizing Function
Servicing the Political System
Servicing the Economy
Status Conferral - (answer) Legitimizes the status of person or idea; confirms status.
,UCLA COMM 10 FINAL EXAM NEWEST 2024 ACTUAL EXAM 200 QUESTIONS AND CORRECT DETAILED
ANSWERS
Ex. When the media reported the beating of a gay man, this gave the issue of gay rights more status and
national attention. It became a national issue
Passes on Norms, Values, Traditions - (answer) The media perpetuate social norms, teaching right from
wrong. Enforces by showing how deviation from norms is punished. You see that on TV and think, I
better not do that.
Ex: not reporting taxes
Creating Community and Social Cohesion - (answer) Mass media provide a common source of
narrative that can unite people in the absence of the old physical meeting spots
- Especially in a time of crisis, like the community of interest and sympathy created by media coverage of
9/11 or Trayvon Martin.
- Media create a common base of cultural knowledge, giving people something to talk about. The OJ
Trial, or American Idol.
Narcotizing Function - (answer) The media function as the opiate of the masses. By filling our heads
with meaningless, titillating junk, they lead us not to question the status quo.
Servicing the Political System - (answer) Mass Media let us know what our government is doing.
Candidate messages address information to public.
Ex: Obama addresses the entire nation at the State of the Union, a speech broadcast across the mass
media
Servicing the Economy - (answer) The mass media are a very large and profitable business. They
facilitate the processes of capitalism
- Like the stock info in news papers
- E commerce - buying things online
- Advertising in media
Individual Functions of the Mass Media - (answer) Guides Behaviour
Guides Understandings
, UCLA COMM 10 FINAL EXAM NEWEST 2024 ACTUAL EXAM 200 QUESTIONS AND CORRECT DETAILED
ANSWERS
Develop Self-Concept
Professional Tool
Facilitate Social Interaction
Substitute Social Interaction
Emotional Release
Order, Organize, Ritualize our lives
Guides Behaviour - (answer) Tell individuals how to act, instructs how to behave in certain situations.
Ex: Weather report tells you how to dress, who to vote for.
Guides Understandings - (answer) Help people make sense of the world. What kind of place is the
world? Violent or peaceful
- Example, the Mean World Syndrome. Violent movies and shows make people think the world is like
that
The Mean World Syndrom - (answer) the more tv people watch, the more they come to believe the
world is a mean and scary place.
Develop Self-Concept - (answer) By exploring depictions of real or fictional worlds, we use media to
decide who to be, and how to fit into the world.
Ex: provides role models of who we want to be like.
Professional Tool - (answer) Helps guide your career.
Ex: Linkedin
Facilitate Social Interaction - (answer) - Shows and movies provide something to talk about
- Or actually using social media to do interaction indirectly
Substitute Social Interaction - (answer) TV personalities provide companionship
ANSWERS
Primary vs. Secondary Media - (answer) Something you focus your attention on, vs. something you pay
attention to secondarily, while primarily involved in something
Types of Functions of the Mass Media - (answer) Content function
Medium function
Manifest function
Latent function
Content function - (answer) A function based on what the medium conveys.
Ex: the weather channel tells us what to wear on a given day.
Medium function - (answer) A function based on how the medium is used.
Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience.
Manifest function - (answer) Functions that are obvious, intended, and on the surface.
Ex: couple listens to radio to be informed
Latent function - (answer) Functions that are unintended, hidden or beneath the surface.
Ex: the weather channel tells us what to wear on a given day.
Societal Functions of Mass Media - (answer) Status Conferral
Perpetuates Norms, Values, Traditions
Creating Community and Social Cohesion
Narcotizing Function
Servicing the Political System
Servicing the Economy
Status Conferral - (answer) Legitimizes the status of person or idea; confirms status.
,UCLA COMM 10 FINAL EXAM NEWEST 2024 ACTUAL EXAM 200 QUESTIONS AND CORRECT DETAILED
ANSWERS
Ex. When the media reported the beating of a gay man, this gave the issue of gay rights more status and
national attention. It became a national issue
Passes on Norms, Values, Traditions - (answer) The media perpetuate social norms, teaching right from
wrong. Enforces by showing how deviation from norms is punished. You see that on TV and think, I
better not do that.
Ex: not reporting taxes
Creating Community and Social Cohesion - (answer) Mass media provide a common source of
narrative that can unite people in the absence of the old physical meeting spots
- Especially in a time of crisis, like the community of interest and sympathy created by media coverage of
9/11 or Trayvon Martin.
- Media create a common base of cultural knowledge, giving people something to talk about. The OJ
Trial, or American Idol.
Narcotizing Function - (answer) The media function as the opiate of the masses. By filling our heads
with meaningless, titillating junk, they lead us not to question the status quo.
Servicing the Political System - (answer) Mass Media let us know what our government is doing.
Candidate messages address information to public.
Ex: Obama addresses the entire nation at the State of the Union, a speech broadcast across the mass
media
Servicing the Economy - (answer) The mass media are a very large and profitable business. They
facilitate the processes of capitalism
- Like the stock info in news papers
- E commerce - buying things online
- Advertising in media
Individual Functions of the Mass Media - (answer) Guides Behaviour
Guides Understandings
, UCLA COMM 10 FINAL EXAM NEWEST 2024 ACTUAL EXAM 200 QUESTIONS AND CORRECT DETAILED
ANSWERS
Develop Self-Concept
Professional Tool
Facilitate Social Interaction
Substitute Social Interaction
Emotional Release
Order, Organize, Ritualize our lives
Guides Behaviour - (answer) Tell individuals how to act, instructs how to behave in certain situations.
Ex: Weather report tells you how to dress, who to vote for.
Guides Understandings - (answer) Help people make sense of the world. What kind of place is the
world? Violent or peaceful
- Example, the Mean World Syndrome. Violent movies and shows make people think the world is like
that
The Mean World Syndrom - (answer) the more tv people watch, the more they come to believe the
world is a mean and scary place.
Develop Self-Concept - (answer) By exploring depictions of real or fictional worlds, we use media to
decide who to be, and how to fit into the world.
Ex: provides role models of who we want to be like.
Professional Tool - (answer) Helps guide your career.
Ex: Linkedin
Facilitate Social Interaction - (answer) - Shows and movies provide something to talk about
- Or actually using social media to do interaction indirectly
Substitute Social Interaction - (answer) TV personalities provide companionship
