MAR 3023 Exam 1 Review EXAM 2025-2026
Questions and Correct Answers | Graded A+
Nike has created self-lacing shoes. Which of the four Ps should be used
to make consumers aware and excited about the new product? -
answer--Promotion
A cereal company advertises that its cereal can lower cholesterol. This
statement may be misleading as the company cannot provide evidence
to prove this claim. This situation involves an ethical issue that is related
to which of the 4 P's? - answer--Promotion
Using SWOT analysis, firms realize that they should try to convert
internal weaknesses into ___________ and external threats into
___________. - answer--strengths; opportunities
Per our class discussion, it has been shown that only 15% of consumers
can actually taste the difference in Pepsi, coke, and generic cola brands
(Publix). Often times loyal Coca-Cola drinkers even find they prefer the
taste of Pepsi when engaging in a blind taste test. If coke is
indistinguishable by taste from these competitors, what are customers
really purchasing when the buy coke? - answer--The Brand
, Which of the following marketing eras was focused primarily on short-
term profit maximization as marketers had excess inventory they
needed to rid their storage facilities of? - answer--Sales Era
Samsung is among one of the top market leaders for flat screen LED
TVs. However, flat screen LED TVs have been in the market for some
time now, and the market's growth is becoming quite steady/stable.
This would make Samsung flat screen LED TVs: - answer--Cash Cows
As a result of the large baby boomer population there is an increase in
Americans who are ages 51-70 in America. In response to this aging
population, health care companies are adapting their products to
include more products aimed towards older adults. This is an example
of which external environmental force? - answer--Demographic
Coke Light, Coke Zero, Tab, and Diet Coke are all examples of: - answer--
Segmentation
Janet started growing tomatoes in her garden. She couldn't eat all of
the tomatoes that she grew and decided to set up a booth at the
farmer's market. There was no fee to have a table there, and anyone
with a product to sell could have a table there. This is a _________
structure. - answer--Pure Competitive
Questions and Correct Answers | Graded A+
Nike has created self-lacing shoes. Which of the four Ps should be used
to make consumers aware and excited about the new product? -
answer--Promotion
A cereal company advertises that its cereal can lower cholesterol. This
statement may be misleading as the company cannot provide evidence
to prove this claim. This situation involves an ethical issue that is related
to which of the 4 P's? - answer--Promotion
Using SWOT analysis, firms realize that they should try to convert
internal weaknesses into ___________ and external threats into
___________. - answer--strengths; opportunities
Per our class discussion, it has been shown that only 15% of consumers
can actually taste the difference in Pepsi, coke, and generic cola brands
(Publix). Often times loyal Coca-Cola drinkers even find they prefer the
taste of Pepsi when engaging in a blind taste test. If coke is
indistinguishable by taste from these competitors, what are customers
really purchasing when the buy coke? - answer--The Brand
, Which of the following marketing eras was focused primarily on short-
term profit maximization as marketers had excess inventory they
needed to rid their storage facilities of? - answer--Sales Era
Samsung is among one of the top market leaders for flat screen LED
TVs. However, flat screen LED TVs have been in the market for some
time now, and the market's growth is becoming quite steady/stable.
This would make Samsung flat screen LED TVs: - answer--Cash Cows
As a result of the large baby boomer population there is an increase in
Americans who are ages 51-70 in America. In response to this aging
population, health care companies are adapting their products to
include more products aimed towards older adults. This is an example
of which external environmental force? - answer--Demographic
Coke Light, Coke Zero, Tab, and Diet Coke are all examples of: - answer--
Segmentation
Janet started growing tomatoes in her garden. She couldn't eat all of
the tomatoes that she grew and decided to set up a booth at the
farmer's market. There was no fee to have a table there, and anyone
with a product to sell could have a table there. This is a _________
structure. - answer--Pure Competitive
