MNG3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025

,MNG3701 Assignment 2 (COMPLETE
ANSWERS) Semester 2 2025 - DUE September
2025
MNG3701 – Assignment 2
Semester 2 – 2025
Case Study: Clicks Group Limited
Due: September 2025


Question 1: RBV Model and Clicks Group
Limited (25 marks)
Introduction to RBV (3)
The Resource-Based View (RBV) emphasises that
sustainable competitive advantage comes from a
firm’s unique resources and capabilities. For a
resource to confer such an advantage, it must be
Valuable, Rare, Inimitable, and Non-
substitutable (VRIN).
RBV Analysis of Clicks Group Limited (20)
VRIN
Resource/ Explanation/
Type Assess
Capability Example
ment
Brand Intangible VRIN Trusted
Equity national brand
in health,

, VRIN
Resource/ Explanation/
Type Assess
Capability Example
ment
beauty, and
pharmacy
retail with
high
recognition.
(4)
Over 10
million
ClubCard members;
Intangible/
Loyalty VRI provides data
Capability
Programme insights and
drives repeat
purchases. (4)
880+ stores
and 670+
Extensive pharmacies
Pharmacy & ensure
Tangible VRIN
Retail national
Network presence and
accessibility.
(4)
Private Tangible/ VI Exclusive