UARK MKTG 3433 Exam 3 Questions and Answers Latest Update 2025-2026
Distribution - AnswersMovement of goods and services from producers to customers
Marketing (distribution) channel - AnswersSystem of marketing institutions that enhances the:
Physical flow of goods and services
Ownership title, from producer to consumer or business user
Logistics - AnswersCoordinating the flow of information, goods, and services among members of the
distribution channel
Supply-chain management - AnswersControl of the activities of purchasing, processing, and delivery
through which
raw materials are transformed into products and made available to final consumers
Physical distribution - AnswersBroad range of activities aimed at efficient movement of finished goods
from the end of the production line to the consumer
Marketing intermediary - AnswersOrganization that operates between producers and consumers or
business users
Wholesaler - AnswersTakes title to the goods it handles and then distributes these goods to:
Retailers
Other distributors
End consumers
Direct channel - AnswersMoves goods directly from a producer to the business purchaser or ultimate
user
Direct seller - AnswersStrategy designed to establish direct sales contact between producer and final
user
Manufacturers' representative - AnswersIntermediary who represents manufacturers of related but
noncompeting products and receives a commission on each sale
, -Provides an independent sales force to contact wholesale buyers
Dual distribution - AnswersMovement of products through more than one channel to reach the firm's
target market
-Used to maximize the firm's coverage in the marketplace
Ex: Nordstrom sells through stores, catalogs, and the Internet
Agent - Answersperforms the basic function of bringing buyer and seller together
-will act on your behalf to negotiate sales of your products or services
-does not take a title to the goods or services
Broker - Answersan intermediary who has a license to buy and sell securities on a client's behalf
Intensive distribution - AnswersDistribution of a product through all available channels
Selective distribution - AnswersDistribution of a product through a limited number of channels
Exclusive distribution - AnswersDistribution of a product through a single wholesaler or retailer in a
specific geographic region
Forward integration - AnswersFirm attempts to control downstream distribution
Backward integration - AnswersManufacturer attempts to gain greater control over inputs to production
process
Vertical marketing system - AnswersDesigned to improve distribution efficiency and cost-effectiveness
by integrating various functions throughout the distribution chain
Supply chain - AnswersComplete sequence of suppliers and activities that contribute to the creation and
delivery of merchandise
Enterprise resource planning - AnswersSoftware system that consolidates data from among a firm's
various business units
Physical distribution elements - Answers-Customer service
-Transportation
-Inventory control
-Protective packaging and materials handling
Distribution - AnswersMovement of goods and services from producers to customers
Marketing (distribution) channel - AnswersSystem of marketing institutions that enhances the:
Physical flow of goods and services
Ownership title, from producer to consumer or business user
Logistics - AnswersCoordinating the flow of information, goods, and services among members of the
distribution channel
Supply-chain management - AnswersControl of the activities of purchasing, processing, and delivery
through which
raw materials are transformed into products and made available to final consumers
Physical distribution - AnswersBroad range of activities aimed at efficient movement of finished goods
from the end of the production line to the consumer
Marketing intermediary - AnswersOrganization that operates between producers and consumers or
business users
Wholesaler - AnswersTakes title to the goods it handles and then distributes these goods to:
Retailers
Other distributors
End consumers
Direct channel - AnswersMoves goods directly from a producer to the business purchaser or ultimate
user
Direct seller - AnswersStrategy designed to establish direct sales contact between producer and final
user
Manufacturers' representative - AnswersIntermediary who represents manufacturers of related but
noncompeting products and receives a commission on each sale
, -Provides an independent sales force to contact wholesale buyers
Dual distribution - AnswersMovement of products through more than one channel to reach the firm's
target market
-Used to maximize the firm's coverage in the marketplace
Ex: Nordstrom sells through stores, catalogs, and the Internet
Agent - Answersperforms the basic function of bringing buyer and seller together
-will act on your behalf to negotiate sales of your products or services
-does not take a title to the goods or services
Broker - Answersan intermediary who has a license to buy and sell securities on a client's behalf
Intensive distribution - AnswersDistribution of a product through all available channels
Selective distribution - AnswersDistribution of a product through a limited number of channels
Exclusive distribution - AnswersDistribution of a product through a single wholesaler or retailer in a
specific geographic region
Forward integration - AnswersFirm attempts to control downstream distribution
Backward integration - AnswersManufacturer attempts to gain greater control over inputs to production
process
Vertical marketing system - AnswersDesigned to improve distribution efficiency and cost-effectiveness
by integrating various functions throughout the distribution chain
Supply chain - AnswersComplete sequence of suppliers and activities that contribute to the creation and
delivery of merchandise
Enterprise resource planning - AnswersSoftware system that consolidates data from among a firm's
various business units
Physical distribution elements - Answers-Customer service
-Transportation
-Inventory control
-Protective packaging and materials handling
