2025 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
QUIZ
Assessment 1
Started on Thursday, 27 March 2025,
State Finished
Completed on Thursday, 27 March 2025,
Time taken
Marks 15/15
Grade 100 out of 100
Question 1
A generator and forklift are described as … in the industrial classification of products.
Select one:
a.
major equipment
b.
accessory equipment
c.
process materials
d.
component parts
Feedback
The answer was incorrect; review pages 18-19, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Accessory equipment is the correct
answer. Accessory equipment comprises smaller, less expensive production/
operational items, such as hand tools, forklifts and generators. These items have a
shorter lifespan and are purchased more routinely, forming part of a firm’s short-term
expenditure rather than capital outlay. Major equipment would be large-scale
production machines, precision tools and custom-made equipment and machinery
and represent a major expenditure for companies. Component parts are identifiable
parts in the final product, for example a radiator in a motor vehicle supplied by a
specialist radiator manufacturer. Process materials are materials used in the
1
,2025 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
production of the final product, but that are not readily identifiable as part of the final
product – such as glue that is used in the manufacture of furniture.
The answer was incorrect; review pages 18-19, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Accessory equipment is the correct
answer. Accessory equipment comprises smaller, less expensive production/
operational items, such as hand tools, forklifts and generators. These items have a
shorter lifespan and are purchased more routinely, forming part of a firm’s short-term
expenditure rather than capital outlay. Major equipment would be large-scale
production machines, precision tools and custom-made equipment and machinery
and represent a major expenditure for companies. Component parts are identifiable
parts in the final product, for example a radiator in a motor vehicle supplied by a
specialist radiator manufacturer. Process materials are materials used in the
production of the final product, but that are not readily identifiable as part of the final
product – such as glue that is used in the manufacture of furniture.
The correct answer is: accessory equipment
Question 2
Which ONE of the following options represents (1) a tangible product and (2) an
intangible product?
Select one:
a.
(1) Going to the movies; (2) taking a flight down to Cape Town
b.
(1) Buying a slice of cake at the bakery; (2) getting a massage at Mangwanani Day
Spa
c.
(1) Buying a rose for your girlfriend; (2) purchasing a new iPhone
d.
(1) Getting your hair cut at your local hair salon; (2) buying a new bicycle
Feedback
The answer was incorrect; review page 11, section 1.4.2 of the prescribed book and
page 7, section 1.3.1 of the study guide. A tangible product is something physical
2
, 2025 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
that can be touched, and an intangible product is something that cannot be touched.
In the example, a piece of cake is tangible and getting a massage at Mangwanani
day spa is intangible. The other options are all incorrect as getting your hair cut is an
intangible product (service) while buying a new bicycle is a tangible product. Buying
a rose for your girlfriend is tangible while purchasing a new iPhone is also tangible
and going to a movie and taking a flight down to Cape Town are both intangible
products.
The answer was incorrect; review page 11, section 1.4.2 of the prescribed book and
page 7, section 1.3.1 of the study guide. A tangible product is something physical
that can be touched, and an intangible product is something that cannot be touched.
In the example, a piece of cake is tangible and getting a massage at Mangwanani
day spa is intangible. The other options are all incorrect as getting your hair cut is an
intangible product (service) while buying a new bicycle is a tangible product. Buying
a rose for your girlfriend is tangible while purchasing a new iPhone is also tangible
and going to a movie and taking a flight down to Cape Town are both intangible
products.
The correct answer is: (1) Buying a slice of cake at the bakery; (2) getting a massage
at Mangwanani Day Spa
Question 3
Which positioning strategy was Mercedes-Benz seen to use when it launched its A-
Class car, which allowed the luxury brand to enter into a lower price bracket market,
thus reducing the age of its first-time buyers by ten years?
Select one:
a.
Product category positioning
b.
Benefit positioning
c.
Attribute positioning
d.
Quality/price positioning
3
QUIZ
Assessment 1
Started on Thursday, 27 March 2025,
State Finished
Completed on Thursday, 27 March 2025,
Time taken
Marks 15/15
Grade 100 out of 100
Question 1
A generator and forklift are described as … in the industrial classification of products.
Select one:
a.
major equipment
b.
accessory equipment
c.
process materials
d.
component parts
Feedback
The answer was incorrect; review pages 18-19, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Accessory equipment is the correct
answer. Accessory equipment comprises smaller, less expensive production/
operational items, such as hand tools, forklifts and generators. These items have a
shorter lifespan and are purchased more routinely, forming part of a firm’s short-term
expenditure rather than capital outlay. Major equipment would be large-scale
production machines, precision tools and custom-made equipment and machinery
and represent a major expenditure for companies. Component parts are identifiable
parts in the final product, for example a radiator in a motor vehicle supplied by a
specialist radiator manufacturer. Process materials are materials used in the
1
,2025 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
production of the final product, but that are not readily identifiable as part of the final
product – such as glue that is used in the manufacture of furniture.
The answer was incorrect; review pages 18-19, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Accessory equipment is the correct
answer. Accessory equipment comprises smaller, less expensive production/
operational items, such as hand tools, forklifts and generators. These items have a
shorter lifespan and are purchased more routinely, forming part of a firm’s short-term
expenditure rather than capital outlay. Major equipment would be large-scale
production machines, precision tools and custom-made equipment and machinery
and represent a major expenditure for companies. Component parts are identifiable
parts in the final product, for example a radiator in a motor vehicle supplied by a
specialist radiator manufacturer. Process materials are materials used in the
production of the final product, but that are not readily identifiable as part of the final
product – such as glue that is used in the manufacture of furniture.
The correct answer is: accessory equipment
Question 2
Which ONE of the following options represents (1) a tangible product and (2) an
intangible product?
Select one:
a.
(1) Going to the movies; (2) taking a flight down to Cape Town
b.
(1) Buying a slice of cake at the bakery; (2) getting a massage at Mangwanani Day
Spa
c.
(1) Buying a rose for your girlfriend; (2) purchasing a new iPhone
d.
(1) Getting your hair cut at your local hair salon; (2) buying a new bicycle
Feedback
The answer was incorrect; review page 11, section 1.4.2 of the prescribed book and
page 7, section 1.3.1 of the study guide. A tangible product is something physical
2
, 2025 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
that can be touched, and an intangible product is something that cannot be touched.
In the example, a piece of cake is tangible and getting a massage at Mangwanani
day spa is intangible. The other options are all incorrect as getting your hair cut is an
intangible product (service) while buying a new bicycle is a tangible product. Buying
a rose for your girlfriend is tangible while purchasing a new iPhone is also tangible
and going to a movie and taking a flight down to Cape Town are both intangible
products.
The answer was incorrect; review page 11, section 1.4.2 of the prescribed book and
page 7, section 1.3.1 of the study guide. A tangible product is something physical
that can be touched, and an intangible product is something that cannot be touched.
In the example, a piece of cake is tangible and getting a massage at Mangwanani
day spa is intangible. The other options are all incorrect as getting your hair cut is an
intangible product (service) while buying a new bicycle is a tangible product. Buying
a rose for your girlfriend is tangible while purchasing a new iPhone is also tangible
and going to a movie and taking a flight down to Cape Town are both intangible
products.
The correct answer is: (1) Buying a slice of cake at the bakery; (2) getting a massage
at Mangwanani Day Spa
Question 3
Which positioning strategy was Mercedes-Benz seen to use when it launched its A-
Class car, which allowed the luxury brand to enter into a lower price bracket market,
thus reducing the age of its first-time buyers by ten years?
Select one:
a.
Product category positioning
b.
Benefit positioning
c.
Attribute positioning
d.
Quality/price positioning
3
