EXIDE INDUSTRIES LIMITED: TRANSFORMING BATTERIES WITH THE
INTERNET OF THINGS CASE STUDY SOLUTION
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SYNOPSIS
In festive fervour in Kolkata, India, on October 11, 2021, a personal setback—a failed car battery—
provided an unexpected revelation for the research and development (R&D) director of Exide Industries
n
Limited (EIL). This event prompted the exploration of marrying dependable battery technology with the
advanced capabilities of the Internet of Things (IoT). The ambition was to mitigate unforeseen breakdowns
tio
and revolutionize customer perceptions of battery reliability.
The inception of the smart battery solution (SBS) sought to seamlessly integrate traditional battery robustness
lu
with groundbreaking technological advancements. However, the journey wasn’t without its complexities.
Over the subsequent year, the cross-functional team (CFT) faced multifaceted challenges, encompassing
So
market uncertainties, data security concerns, and a resolute commitment to ecological preservation.
OBJECTIVES
• Analyze the interplay between innovation and legacy in strategic decision-making within traditional
industries adopting IoT technologies.
• Explore strategies for legacy companies to incorporate disruptive technologies while maintaining
market competitiveness.
• Understand the role of customer needs in driving technology advancements and predicting market dynamics.
• Identify key challenges such as market fluctuations, regulatory compliance, and technology integration
in product lines.
• Examine ethical considerations, particularly data integrity and security, in advancing IoT to foster trust
and uphold customer relations.
The Case Solution Starts From page 5
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ASSIGNMENT QUESTIONS
1. Develop a comprehensive use case road map for each persona, outlining their needs, challenges, and
potential benefits.
2. Strategize potential rollout plans or initiatives that can help successfully adopt SBS’s connectivity
method, ensuring seamless user experience and acceptance.
The Case Solution Starts From page 5
,3. Which implementation strategy should EIL adopt to lead battery innovation, ensuring reliability and a
sustainable future? Justify your choice with an implementation plan. Identify potential roadblocks
within your chosen EIL strategy and suggest mitigation strategies.
4. What challenges and opportunities could EIL face as it continues integrating IoT technology into its
products, and how might these impact the company’s market position and operational efficiency?
5. Reflecting on EIL’s journey and strategic considerations in developing the SBS, what key lessons can
be derived about innovation, risk management, and customer-centricity in traditional industries? How
can other traditional industries learn from EIL’s approach?
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ANALYSIS
1. Develop a comprehensive use case road map for each persona, outlining their needs,
challenges, and potential benefits.
In the evolving world of education, applying personas can offer students myriad benefits. Students can
better understand complex ecosystems, such as the SBS landscape, by embodying diverse stakeholder
perspectives. This enriches their learning experience and prepares them for real-world challenges and
decision-making scenarios.3
In the dynamic landscape of the SBS ecosystem, various personas emerge, each bringing distinct needs,
challenges, and potential benefits. The personas include SBS end-users, R&D engineers, service centre
incharges, service technicians, sales and marketing teams, and dealers. Recognizing these personas and their
requirements is paramount for EIL as it ventures into this transformative phase. To shed light on each persona’s
distinct attributes and aspirations, please refer to Exhibit -2, which provides a proposed road map of these
The Case Solution Starts From page 5
, EXHIBIT -3: COMPARATIVE ANALYSIS OF SBS CONNECTIVITY OPTIONS
Connectivity
Advantages Challenges Insights
Method
(1) Efficient for short-range
A localized approach is ideal for settings
communication, (2) Energy (1) Limited operational range,
where devices are nearby, such as home
Bluetooth efficient, (3) Conserves device (2) Susceptibility to interference
or office environments. Consider potential
battery, (4) Easy device in crowded spectrums.
integration with IoT ecosystems.
pairing.
(1) High data transfer rates,
suitable for substantial data
Wi-Fi packets; (2) Common
infrastructure in urban
settings.
e
pl
m
Sa
n
tio
lu
So
The Case Solution Starts From page 5
INTERNET OF THINGS CASE STUDY SOLUTION
e
pl
m
Sa
SYNOPSIS
In festive fervour in Kolkata, India, on October 11, 2021, a personal setback—a failed car battery—
provided an unexpected revelation for the research and development (R&D) director of Exide Industries
n
Limited (EIL). This event prompted the exploration of marrying dependable battery technology with the
advanced capabilities of the Internet of Things (IoT). The ambition was to mitigate unforeseen breakdowns
tio
and revolutionize customer perceptions of battery reliability.
The inception of the smart battery solution (SBS) sought to seamlessly integrate traditional battery robustness
lu
with groundbreaking technological advancements. However, the journey wasn’t without its complexities.
Over the subsequent year, the cross-functional team (CFT) faced multifaceted challenges, encompassing
So
market uncertainties, data security concerns, and a resolute commitment to ecological preservation.
OBJECTIVES
• Analyze the interplay between innovation and legacy in strategic decision-making within traditional
industries adopting IoT technologies.
• Explore strategies for legacy companies to incorporate disruptive technologies while maintaining
market competitiveness.
• Understand the role of customer needs in driving technology advancements and predicting market dynamics.
• Identify key challenges such as market fluctuations, regulatory compliance, and technology integration
in product lines.
• Examine ethical considerations, particularly data integrity and security, in advancing IoT to foster trust
and uphold customer relations.
The Case Solution Starts From page 5
, e
pl
m
Sa
n
tio
lu
So
ASSIGNMENT QUESTIONS
1. Develop a comprehensive use case road map for each persona, outlining their needs, challenges, and
potential benefits.
2. Strategize potential rollout plans or initiatives that can help successfully adopt SBS’s connectivity
method, ensuring seamless user experience and acceptance.
The Case Solution Starts From page 5
,3. Which implementation strategy should EIL adopt to lead battery innovation, ensuring reliability and a
sustainable future? Justify your choice with an implementation plan. Identify potential roadblocks
within your chosen EIL strategy and suggest mitigation strategies.
4. What challenges and opportunities could EIL face as it continues integrating IoT technology into its
products, and how might these impact the company’s market position and operational efficiency?
5. Reflecting on EIL’s journey and strategic considerations in developing the SBS, what key lessons can
be derived about innovation, risk management, and customer-centricity in traditional industries? How
can other traditional industries learn from EIL’s approach?
e
pl
m
Sa
n
tio
lu
So
ANALYSIS
1. Develop a comprehensive use case road map for each persona, outlining their needs,
challenges, and potential benefits.
In the evolving world of education, applying personas can offer students myriad benefits. Students can
better understand complex ecosystems, such as the SBS landscape, by embodying diverse stakeholder
perspectives. This enriches their learning experience and prepares them for real-world challenges and
decision-making scenarios.3
In the dynamic landscape of the SBS ecosystem, various personas emerge, each bringing distinct needs,
challenges, and potential benefits. The personas include SBS end-users, R&D engineers, service centre
incharges, service technicians, sales and marketing teams, and dealers. Recognizing these personas and their
requirements is paramount for EIL as it ventures into this transformative phase. To shed light on each persona’s
distinct attributes and aspirations, please refer to Exhibit -2, which provides a proposed road map of these
The Case Solution Starts From page 5
, EXHIBIT -3: COMPARATIVE ANALYSIS OF SBS CONNECTIVITY OPTIONS
Connectivity
Advantages Challenges Insights
Method
(1) Efficient for short-range
A localized approach is ideal for settings
communication, (2) Energy (1) Limited operational range,
where devices are nearby, such as home
Bluetooth efficient, (3) Conserves device (2) Susceptibility to interference
or office environments. Consider potential
battery, (4) Easy device in crowded spectrums.
integration with IoT ecosystems.
pairing.
(1) High data transfer rates,
suitable for substantial data
Wi-Fi packets; (2) Common
infrastructure in urban
settings.
e
pl
m
Sa
n
tio
lu
So
The Case Solution Starts From page 5
