With 100% Correct Answers6
JGaines Inc., an interior design company, offers its clients unique design solutions. Clients can
choose from JGaines' in-house products, customize them to meet their needs, and see how
their home would appear using a 3D visualization software in a mini-theatre at JGaine's office.
This gives JGaines a competitive advantage over its rivals since none of them offer this unique
combination of services. JGaine's advantage is due to its __________.
A) service standardization strategy
B) mass customization strategy
C) product differentiation strategy
D) supply-driven strategy - ANSWERS C) product differentiation strategy
While a vision statement describes what the company ultimately wants to become, the mission
statement describes the company's ________.
A) competitive advantage
B) external environment
C) enduring purpose
D) social value - ANSWERS C) enduring purpose
According to our course material, the strategic management process entails three ongoing, and
integrated, processes. These processes are:
A) analyses, actions, and synthesis.
B) analyses, formulation, and implementation.
, C) analyses, evaluation, and critical response.
D) analyses, synthesis, and decision-making - ANSWERS B) analyses, formulation, and
implementation
Bobcat Corp. is a leading exercise brand that finds it hard to make as much profit as its
competitors. In order to overcome this, the employees of Bobcat Corp. decide to work harder to
provide unique value to customers and increase the sales of the company. After a year, it is able
to make more profits than its competitors. This scenario best illustrates ________.
A) competitive advantage
B) internal analysis
C) external analysis
D) customer advantage - ANSWERS A) competitive advantage
The management of Globo Network Inc., a cell phone company, wants to conduct an overall
study of the company. The top officials want to identify Globo Network's competencies,
limitations that the company needs to improve on, areas of growth, as well as the areas that the
company should completely avoid. The managers feel that this study will help them advance as
an organization. This study to be conducted by the management of Globo Network Inc. can be
best categorized as an example of a ________.
A) growth-share matrix
B) SWOT analysis
C) trend analysis
D) PEST analysis - ANSWERS B) SWOT analysis
You are the CEO of a nursing home corporation. Through your studies in Strategic Management
you know that it is important to keep track of the demographic segment of the General
Environment. Which of the following trends would be most informative to you in gathering
information from this segment?