MGT 6311 Final Exam Download to Score A (Latest 2022/2023).

MGT 6311 Final Exam Download to Score A (Latest 2022/2023). youtube stats - -- first video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - second largest search engine behind google - 17% of all internet traffic - 56% of vides are 2minsans-most common videos - - product demos - how-tos - testimonialsans-video stats - -- explainers -4/5 twitter users watch video content on twitter 10billion videos/day are watched on snapchat 500million people/day watch videos on facebook 85% of videos watched on facebook are watched without soundans-video views - -a video is considered a view on facebook if it runs for at least 3 secondsans-impact on video on email - -including video in email increase consumer engagement and has an overall positive impact on the channel the word "video" in email subject line - increases open rates by ~20% - increases ctrs by ~65% - reduces unsubscribes by 26% a video included in the email increases ctr by 200-300%ans-impact of video on websites - -video has a roughly 100% increase in conversion ratesans-online video stats - -- online videos will account for 80% of all consumer web traffic by 2020 - flags: users can flag videos with the report featureans-video on facebook - -- 8 billion daily video views on facebook - 85% of users watch the videos with the sound off - videos are in the highest engagement rate despite making up only 3% of contentans-facebook video best practices - -- set the user's expectation: provide a brief explanation of the video - keep the video short: preferably 60 seconds or less - hyper optimize the first 4-5 seconds: consider ways to capture their curiosity - select your thumbnail wisely: select an image that is intriguing and entices the user to press the play button - include ctas: encourage deeper engagement when that's the -video on other social media sites - -- consider platform capabilities/constraints: o length o sound o aspect ration o optimize (keywords & hashtags) o ctas - contemplate user behaviors on the platformans-measurement & reporting - -- watch time - views - average view duration - likes and dislikes - comments - shares - videos in playlists - subscribers - audience retention - demographics (age, gender, and geography) - traffic sources - playback locationsans-media types - -- paid media: this is media where we have to pay for it. we can think about this as advertising. - owned media: this relates to media channels that we own (e.g. websites, social media, blogs) - earned media: this refers to publicity obtained through promotional activities. whenever someone or an organization advocates for our brand without receipt of paymentans-paid video promotion (paid media) - search ads - discovery ads - video ads - overlay ads - bumper ads -- - 83% of consumers indicate they're willing to share videos they like with their friends and peers - 85% of the us internet audience watches videos -business goals for using online video - -- communication - sales - lead generation - customer service - promotionans-customer preference/behaviors - watching explainer videos -- 2/3 consumers prefer - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users prefer to watch a video to learn a product/service than reading about itans-video content tips - -- capture attention early - shorter is typically better (30secs - 2mins) - keep it casual