BUSINESS INTELLIGENCE STUDY GUIDE 2025/2026
QUESTIONS WITH SOLUTIONS RATED A+
✔✔The Availability Heuristic helps us make decisions based on... - ✔✔Vivid memories
of events or facts
✔✔Which of the following is NOT an appropriate descriptor of descriptive analytics? -
✔✔Interactive
✔✔The Gartner Analytic Ascendancy Model (figure 1) shows... - ✔✔The increasing
value of progressively more difficult data analysis activities
✔✔Which of the following is NOT an appropriate descriptor of predictive analytics? -
✔✔Static
✔✔Which of the following is inconsistent with Davenport's (2006) "enterprise approach"
to competing on analytics? - ✔✔Independent business units choosing best-in-class
applications
✔✔The Representativeness Heuristic helps us make decisions based on... -
✔✔Previously-formed opinions or stereotypes
✔✔Business ____ is/are mostly descriptive in nature - ✔✔Intelligence
✔✔The Confirmation Heuristic helps us make decisions based on... - ✔✔Verification of
selected data or facts in our possession
✔✔Which of the following is NOT an appropriate descriptor of prescriptive analytics? -
✔✔Reports-based
✔✔_________ analytics focuses on future events and is probabilistic in nature -
✔✔Predictive
✔✔_______ analytics focuses on making recommendations and on their likely results -
✔✔Prescriptive
✔✔The Effect Heuristic helps us make decisions based on... - ✔✔An emotional
response
✔✔Davenport's (2006) description of the right technology as a source of strength
explicitly includes... - ✔✔A proper data strategy
, ✔✔According to Davenport (2006), the use of descriptive statistics is sufficient for any
firm - ✔✔False
✔✔Which of the following is NOT an accurate description of heuristic? - ✔✔They do not
solve a problem
✔✔Per Davenport (2015), ____ is based on, uses, and also creates data - ✔✔A data-
enriched product
✔✔The Alternative Evaluation Matrix is... - ✔✔A tool
✔✔Defining the problem, identifying and weighing the criteria for solutions, generating
and rating alternatives, and computing the optimal decision are the six steps of... -
✔✔Rational decision-making
✔✔Explicit knowledge is communicated directly, but implicit is not - ✔✔True
✔✔Per Ackoff (1967), the issue with the assumption he describes is that... - ✔✔The
system is not designed properly
✔✔Heuristics... - ✔✔Involve trial-and-error
✔✔Davenport (2006) calls this the process of identifying, recruiting, developing, and
retaining talent - ✔✔The right people
✔✔This is not one of the 3 categories of business/data analytics discussed in class -
✔✔Integrative
✔✔Which of the following does not accurately describe one of the five essential
principles for understanding data analytics in Davenport (2015)? - ✔✔Keeping
quantitative people away from business managers
✔✔As discussed and confirmed in class - ✔✔Tables A & B are the same length
✔✔Ross (2003) describes the architecture stage as characterized data formats and
optimized business processes - ✔✔Rationalized data
✔✔In Ch. 2 of our book, a finding by Griffin & Varey (1996) found that overconfidence...
- ✔✔Is not only marked but nearly universal
✔✔Policies, practices, and technologies to encourage sound practices in the overall
management of availability, usability, integrity, and security of corporate digital assets -
✔✔Data governance
QUESTIONS WITH SOLUTIONS RATED A+
✔✔The Availability Heuristic helps us make decisions based on... - ✔✔Vivid memories
of events or facts
✔✔Which of the following is NOT an appropriate descriptor of descriptive analytics? -
✔✔Interactive
✔✔The Gartner Analytic Ascendancy Model (figure 1) shows... - ✔✔The increasing
value of progressively more difficult data analysis activities
✔✔Which of the following is NOT an appropriate descriptor of predictive analytics? -
✔✔Static
✔✔Which of the following is inconsistent with Davenport's (2006) "enterprise approach"
to competing on analytics? - ✔✔Independent business units choosing best-in-class
applications
✔✔The Representativeness Heuristic helps us make decisions based on... -
✔✔Previously-formed opinions or stereotypes
✔✔Business ____ is/are mostly descriptive in nature - ✔✔Intelligence
✔✔The Confirmation Heuristic helps us make decisions based on... - ✔✔Verification of
selected data or facts in our possession
✔✔Which of the following is NOT an appropriate descriptor of prescriptive analytics? -
✔✔Reports-based
✔✔_________ analytics focuses on future events and is probabilistic in nature -
✔✔Predictive
✔✔_______ analytics focuses on making recommendations and on their likely results -
✔✔Prescriptive
✔✔The Effect Heuristic helps us make decisions based on... - ✔✔An emotional
response
✔✔Davenport's (2006) description of the right technology as a source of strength
explicitly includes... - ✔✔A proper data strategy
, ✔✔According to Davenport (2006), the use of descriptive statistics is sufficient for any
firm - ✔✔False
✔✔Which of the following is NOT an accurate description of heuristic? - ✔✔They do not
solve a problem
✔✔Per Davenport (2015), ____ is based on, uses, and also creates data - ✔✔A data-
enriched product
✔✔The Alternative Evaluation Matrix is... - ✔✔A tool
✔✔Defining the problem, identifying and weighing the criteria for solutions, generating
and rating alternatives, and computing the optimal decision are the six steps of... -
✔✔Rational decision-making
✔✔Explicit knowledge is communicated directly, but implicit is not - ✔✔True
✔✔Per Ackoff (1967), the issue with the assumption he describes is that... - ✔✔The
system is not designed properly
✔✔Heuristics... - ✔✔Involve trial-and-error
✔✔Davenport (2006) calls this the process of identifying, recruiting, developing, and
retaining talent - ✔✔The right people
✔✔This is not one of the 3 categories of business/data analytics discussed in class -
✔✔Integrative
✔✔Which of the following does not accurately describe one of the five essential
principles for understanding data analytics in Davenport (2015)? - ✔✔Keeping
quantitative people away from business managers
✔✔As discussed and confirmed in class - ✔✔Tables A & B are the same length
✔✔Ross (2003) describes the architecture stage as characterized data formats and
optimized business processes - ✔✔Rationalized data
✔✔In Ch. 2 of our book, a finding by Griffin & Varey (1996) found that overconfidence...
- ✔✔Is not only marked but nearly universal
✔✔Policies, practices, and technologies to encourage sound practices in the overall
management of availability, usability, integrity, and security of corporate digital assets -
✔✔Data governance
