Assessment 2
DUE 2025
, Question 2.1: Factors That Influence the Airport Experience (20 Marks)
An airport experience is influenced by multiple touchpoints that start long before a
passenger boards the plane. From the moment a traveler plans how to reach the
airport, to the services and ambiance within the terminal, every element contributes to
shaping their perception of comfort, efficiency, and satisfaction. Below is an in-depth
discussion of the major factors that affect the overall airport experience:
1. Accessibility and Transport Options
The first point of contact with any airport is how accessible it is to travelers. The ease
with which passengers can reach the airport plays a major role in reducing travel-related
stress.
Availability of Transport Modes: Airports that are well connected to urban
centers via reliable public transport such as trains, buses, or shuttle services
provide travelers with affordable and stress-free commuting options. Airports
lacking such links can discourage travelers due to high costs and logistical
difficulties.
Road Infrastructure and Signage: Efficient road systems and clear directional
signs reduce the risk of delays. Poor road conditions, traffic congestion, or
confusing directions can make reaching the airport frustrating and time-
consuming.
Parking Facilities: The availability of safe, spacious, and reasonably priced
parking for private vehicles is a key convenience, especially for passengers
travelling with families or large amounts of luggage.
2. Efficiency of Check-in and Baggage Procedures
The check-in area serves as a first impression of the airport’s operational competence.
A seamless, quick, and friendly check-in process contributes to a calm and positive start
to the journey.