Graded A
The number of possible respondents available to
draw survey sample from - ANSWER -
Universe
invitation or agenda at for shareholders to
advertise the annual meeting. Can cover-
proposals for new board members, directors or
Number needed to be representative of the executives' salaries, bonus and option plans for
universe. Any universe that is 100,000 or more directors, and declarations by company
requires a sample of 384 - ANSWER - management. - ANSWER -Proxy Statement
Representative sample (Form Def 14A)
Annual Report must file 60 days after close of Survey that is taken of a large target audience
companies fiscal year - ANSWER -10-K prior to a campaign. Research after campaign
can be measured against this - ANSWER -
Benchmark Survey
Quarterly financial Report containing unaudited
data-filed 35 days after close of first three fiscal
quarters - ANSWER -10-Q People who are grouped or clustered by
something they have in common -
ANSWER -Cluster Sample
If the same survey were given repeatedly 95% of
the time the results would be the same, falling
within the same margin of error - Study of publications, print and electronic media
ANSWER -95% Confidence level reports to measure and evaluate news coverage
of an organization, its people or activities.
Attempt to objectively code and describe the
content of communication. - ANSWER -
information that needs to be public documented Content analysis
through the SEC-a news release can be
qualified. Can triggered by a reporter questions
for information that has not been issued publicly.
Publically traded organization and/or regulated. One-on-one interviews with key respondents -
Mnemonic: "kant" wait-information - ANSWER -Depth interviews
ANSWER -8-K
Informal give-and-take sessions in a controlled
The range, plus or minus, within which results environment with a small group of
can vary (the larger the sample the lower the people.(Qualitative) - ANSWER -Focus
margin of error) - ANSWER -Margin of error group
, PRSA APR Exam Test Questions with Verified Answers
Graded A
to oversee the activities of the auditing
profession. Think Oxley-sounds like
Research that includes the systematic gathering Auditing/Accounting Fraud - ANSWER -
of scientifically measurable data from Sarbanes Oxley (2002)
representative. samples. Mail survey, telephone
survey (Quantitative) - ANSWER -Formal
methods
"1. require that investors receive financial and
other significant information concerning securities
being offered for public sale; and -
Exploratory research that is not gathered from ANSWER -Securities Act of 1933
scientifically represented samples (focus groups,
key influencers, letters/complaints received -
ANSWER -Informal methods
- ANSWER -2. prohibit deceit,
misrepresentations, and other fraud in the sale of
securities. Mnemonic-1933-investors need info
all publicly traded companies disclose material before they can public sale-no lying of fraud."
information to all investors at the same time (at
all levels) - ANSWER -Regulation Fair
Disclosure (2000)
Solicitation of proxies between official statement
and annual meeting. Mnemonic -14 goes with 34
(send proxies to all 14 shareholders?) -
Encourages timely disclosure of "material ANSWER -Section 14 of Act of 1934
information" - ANSWER -Insider Trading
Study (1963)
Lobbyists must register with the clerk of the
house or secretary of the senate between the first
Gag period-registration of securities and led to and 10th day of the quarter-includes $ received,
embargo of publicity materials during a specific names of publications that they published
timeframe (90 days from registration becomes articles/editorials. Violation=$5,000 fine and up to
effective) Think-high 5 for keeping your mouth 12 months imprisonment - ANSWER -
shut ;) - ANSWER -Rule 5c (Security Act of Lobbying act of 1913
1933)
Sherman/Clayton Act- Illegal to engage in activity
Corporate auditing accountability, responsibility, that ruins competition. Think Anti-trust=Anti-
and transparency. mandated a number of competition - ANSWER -Anti-Trust
reforms to enhance corporate responsibility,
enhance financial disclosures and combat
corporate and accounting fraud, and created the
"Public Company Accounting Oversight Board," Created the SEC and gives them the power to