Sports Marketing Standard 5 Review Exam
Questions And Complete Answers
Ad Schedule - answer Organizes promotional message delivery.
Advertising - answer One way mass communications paid for by an identified sponsor.
Media - answer Method of distribution for a promotional message.
Personal Selling - answer Interactive and interpersonal promotions meant to develop
relationships and increase customer satisfaction.
Promotion Mix - answer promotional efforts for a business.
Public Relations - answer Building a good image in the community; community
involvement and good will.
Publicity - answer NONpaid, news-style mass communications about a product or
company.
Sales Promotion - answer Retailer focused promotion aimed at increasing short term
sales goals.
Sponsorship - answer Corporate investment in a sports property for exposure
Return On Investment - answer Potential of earnings for a corporate promotion
Return On Investment - answer What does R.O.I. stand for?
Personal Selling - answer What is the most expensive part of the promotion mix?
Which of the following is a purpose of promotion in sports marketing? Inform, neglect,
demand, or all of the above? - answer All of the Above
Inform - answer Which of the following is a purpose of promotion in sports marketing?
Which of the following is part of the promotional mix? Sponsorship, Public Relations, or
all of the above? - answer All of the Above
Public Relations - answer The part of the promotional mix that maintains a mutually
beneficial relationship between the sports organizations and its public?
Which of the following is a media type used in sports marketing? internet, television,
outdoors, or all of the above? - answer All of the Above
Advertising - answer The nonpersonal, paid message of an identified sponsor carried on
mass channels of communication to promote the adoption of goods, services, persons
Questions And Complete Answers
Ad Schedule - answer Organizes promotional message delivery.
Advertising - answer One way mass communications paid for by an identified sponsor.
Media - answer Method of distribution for a promotional message.
Personal Selling - answer Interactive and interpersonal promotions meant to develop
relationships and increase customer satisfaction.
Promotion Mix - answer promotional efforts for a business.
Public Relations - answer Building a good image in the community; community
involvement and good will.
Publicity - answer NONpaid, news-style mass communications about a product or
company.
Sales Promotion - answer Retailer focused promotion aimed at increasing short term
sales goals.
Sponsorship - answer Corporate investment in a sports property for exposure
Return On Investment - answer Potential of earnings for a corporate promotion
Return On Investment - answer What does R.O.I. stand for?
Personal Selling - answer What is the most expensive part of the promotion mix?
Which of the following is a purpose of promotion in sports marketing? Inform, neglect,
demand, or all of the above? - answer All of the Above
Inform - answer Which of the following is a purpose of promotion in sports marketing?
Which of the following is part of the promotional mix? Sponsorship, Public Relations, or
all of the above? - answer All of the Above
Public Relations - answer The part of the promotional mix that maintains a mutually
beneficial relationship between the sports organizations and its public?
Which of the following is a media type used in sports marketing? internet, television,
outdoors, or all of the above? - answer All of the Above
Advertising - answer The nonpersonal, paid message of an identified sponsor carried on
mass channels of communication to promote the adoption of goods, services, persons
