Comm 325 (Persuasion) Exam 3 TAMU || 100% Detailed Answers.
Self-Esteem and whether someone is more persuadable correct answers Low: no message
processing
High: no yielding to message
The middle works best, but its hard to characterize
Does intelligence make you less persuadable? correct answers unknown
Emotional intelligence correct answers Ability to identify, assess, and manage one's and others
emotions
Many different forms of intelligence correct answers this is why colleges look at ACT/SAT more
than HS GPA/Ranking
Are men or women more gullible to persuasion? correct answers No evidence for who is more
persuadable
both are equally persuaded
Do characteristics of an individual make them more or less persuadable? correct answers No.
there are just different ways to persuade each characteristic
Psychological Characteristics correct answers Need for Cognition (NFC)
Dogmatism
Need for Affect
Need for Closure
Self-Monitoring
Need for Cognition correct answers Cogent argument vs. simple appeals
, people with high NFC are persuaded by STRONG ARGUMENTS
Dogmatism correct answers ahere to a certain set of beliefs "my beliefs are right, your beliefs are
wrong"
Ex: Modern family (Jay) and Family Guy (Peter)
Doctor calling Peter fat VS Jay ending up changing his mind on a situation
high Dogmatism correct answers persuaded by authority and credibility (Ie: Doctor) (Peter on
Family Guy)
low dogmatism correct answers persuaded by strong arguments (Jay on Modern family)
Need for Affect correct answers high- persuaded by *emotional appeal* (ex: will Ferrel-
Anchorman)
Low- persuaded by strong arguments
Persuaded by emotional appeals-Anchorman is very emotional, needs emotional appeal
Need for Closure correct answers Needs a beginning, middle, and an end; needs very clear
boundaries
Very explicit conclusions
Need Yes/No no open ended questions
Step Brothers: Asking to build bunk beds
High-Persuaded by very very clear conclusions
Self Monitoring correct answers High SM: external cues for behavior
Low SM: internal cues for behavior; want consistency with attitudes. attitude link needs to be
consistent
High Self Monitoring correct answers follow the leader
Self-Esteem and whether someone is more persuadable correct answers Low: no message
processing
High: no yielding to message
The middle works best, but its hard to characterize
Does intelligence make you less persuadable? correct answers unknown
Emotional intelligence correct answers Ability to identify, assess, and manage one's and others
emotions
Many different forms of intelligence correct answers this is why colleges look at ACT/SAT more
than HS GPA/Ranking
Are men or women more gullible to persuasion? correct answers No evidence for who is more
persuadable
both are equally persuaded
Do characteristics of an individual make them more or less persuadable? correct answers No.
there are just different ways to persuade each characteristic
Psychological Characteristics correct answers Need for Cognition (NFC)
Dogmatism
Need for Affect
Need for Closure
Self-Monitoring
Need for Cognition correct answers Cogent argument vs. simple appeals
, people with high NFC are persuaded by STRONG ARGUMENTS
Dogmatism correct answers ahere to a certain set of beliefs "my beliefs are right, your beliefs are
wrong"
Ex: Modern family (Jay) and Family Guy (Peter)
Doctor calling Peter fat VS Jay ending up changing his mind on a situation
high Dogmatism correct answers persuaded by authority and credibility (Ie: Doctor) (Peter on
Family Guy)
low dogmatism correct answers persuaded by strong arguments (Jay on Modern family)
Need for Affect correct answers high- persuaded by *emotional appeal* (ex: will Ferrel-
Anchorman)
Low- persuaded by strong arguments
Persuaded by emotional appeals-Anchorman is very emotional, needs emotional appeal
Need for Closure correct answers Needs a beginning, middle, and an end; needs very clear
boundaries
Very explicit conclusions
Need Yes/No no open ended questions
Step Brothers: Asking to build bunk beds
High-Persuaded by very very clear conclusions
Self Monitoring correct answers High SM: external cues for behavior
Low SM: internal cues for behavior; want consistency with attitudes. attitude link needs to be
consistent
High Self Monitoring correct answers follow the leader
