2025 PRSA APR EXAM PRACTICE
QUESTIONS WITH COMPLETE
SOLUTIONS!!
1 of 99
Term
You work for a community nonprofit created as a partnership
between the local university and the county government. Today the
university suddenly informed you it was leave the partnership and
would no longer support the nonprofit's mission. This announcement
was unexpected and no one in the nonprofit or the county
government knows why the decision was made. The university will
formally make their announcement in three days at the president's
annual luncheon. Your board of directors holds an emergency
meeting to decide how to respond to this situation. What would you
advise them to do first?
,A. Inform major donors
B. Find a new partner
C. Review the strategic plan and understand how this affects the
long term organization goals
D. Issue a press release
E. Cancel their reservations to attend the president's luncheon in
protest
Give this one a try later!
Answer: A
Rationale: According to Cutlip's Effective Public Relations, page 156,
announcements of material information must be shared at the same time with
national business and financial news wire services, the national news wire
services, the New York Times, The Wall Street Journal, Moody's Investors Services
and Standard & Poor's Corporation. This is done in compliance with federal
legislation (Sarbanes-Oxley Act of 2002) and Securities and Exchange
Commission and the New York Stock Exchange rules all aimed at increasing
transparency and eliminating unfair advantage in compensation or stock trading.
Answer: 3
Effective Public Relations / page 259 Chapter 10
, Answer: B
Rationale: EPR chapter 14, pg 346-350 and figure 14.2. In this scenario you are
conducting mid-campaign evaluation to ensure the strategy and tactics are
reaching the right audience. Answers A and C do not take the audience into
account. Answers D and E would not garner your feedback in a timely fashion.
Answer B would show you the media placement success as well as show if you
were being published in the right media for your audience.
Answer: C
Rationale: APR study guide page 108. The first thing to consider in any crisis
in the potential risk to each audience. In this situation all audiences for the
organization potentially share the long term strategic risk. Additionally, The
first step in responding to any public relations challenge is thoroughly
researching the situation. Before any communication responses can take
place the organization must be clear on the organizational impact,
afterwards formal statements and responses can be created.
Don't know?
2 of 99
Term
A potential client approaches your firm wanting you to handle their
new product line relating to work shoes. A current client is a
competitor of this potential client in other product lines, but does
not sell shoes. How should you handle this request?
A. Express your gratitude but do not accept this new business.
B. Take the new business but do not reveal any information about this
partnership.
, C. Drop your current client because the new client is expected to
bring in more profit margin.
D. Accept the new client for this product line because it does not
conflict with your current client's products that have under contract.
Give this one a try later!
Answer is D - As long as the two clients are not competitors on that
particular product line, your firm is not violating any loyalty by providing
public relations services to both clients.
Answer: d
Reasoning: Honesty and integrity need to be your guide to act in the public
interest. You also want to maintain ethical relationships with the media and
maintain the credibility of your organization which would be tainted if people
knew who wrote these anonymous comments. (General principles underlying
public relations practice)
Answer: B
Rationale: All are very helpful, but in this scenario you are creating a quick
summary of the business. One of the most helpful pieces of information are the
10K which will provide the most recent financial data and official business
strategy. The company's website and social media which will be a great indication
of how well the business strategies are being communicated to customers and
the company culture.
Answer: A
KSA: 1.5 Planning
Source: EPR 11, P. 273; APR Guide p. 24
Rationale: A is correct because: A strategy is an overall concept, approach or
general plan for the program designed to achieve an objective. Strategy is
selected to achieve a particular outcome (as a stated in a goal or objective).
QUESTIONS WITH COMPLETE
SOLUTIONS!!
1 of 99
Term
You work for a community nonprofit created as a partnership
between the local university and the county government. Today the
university suddenly informed you it was leave the partnership and
would no longer support the nonprofit's mission. This announcement
was unexpected and no one in the nonprofit or the county
government knows why the decision was made. The university will
formally make their announcement in three days at the president's
annual luncheon. Your board of directors holds an emergency
meeting to decide how to respond to this situation. What would you
advise them to do first?
,A. Inform major donors
B. Find a new partner
C. Review the strategic plan and understand how this affects the
long term organization goals
D. Issue a press release
E. Cancel their reservations to attend the president's luncheon in
protest
Give this one a try later!
Answer: A
Rationale: According to Cutlip's Effective Public Relations, page 156,
announcements of material information must be shared at the same time with
national business and financial news wire services, the national news wire
services, the New York Times, The Wall Street Journal, Moody's Investors Services
and Standard & Poor's Corporation. This is done in compliance with federal
legislation (Sarbanes-Oxley Act of 2002) and Securities and Exchange
Commission and the New York Stock Exchange rules all aimed at increasing
transparency and eliminating unfair advantage in compensation or stock trading.
Answer: 3
Effective Public Relations / page 259 Chapter 10
, Answer: B
Rationale: EPR chapter 14, pg 346-350 and figure 14.2. In this scenario you are
conducting mid-campaign evaluation to ensure the strategy and tactics are
reaching the right audience. Answers A and C do not take the audience into
account. Answers D and E would not garner your feedback in a timely fashion.
Answer B would show you the media placement success as well as show if you
were being published in the right media for your audience.
Answer: C
Rationale: APR study guide page 108. The first thing to consider in any crisis
in the potential risk to each audience. In this situation all audiences for the
organization potentially share the long term strategic risk. Additionally, The
first step in responding to any public relations challenge is thoroughly
researching the situation. Before any communication responses can take
place the organization must be clear on the organizational impact,
afterwards formal statements and responses can be created.
Don't know?
2 of 99
Term
A potential client approaches your firm wanting you to handle their
new product line relating to work shoes. A current client is a
competitor of this potential client in other product lines, but does
not sell shoes. How should you handle this request?
A. Express your gratitude but do not accept this new business.
B. Take the new business but do not reveal any information about this
partnership.
, C. Drop your current client because the new client is expected to
bring in more profit margin.
D. Accept the new client for this product line because it does not
conflict with your current client's products that have under contract.
Give this one a try later!
Answer is D - As long as the two clients are not competitors on that
particular product line, your firm is not violating any loyalty by providing
public relations services to both clients.
Answer: d
Reasoning: Honesty and integrity need to be your guide to act in the public
interest. You also want to maintain ethical relationships with the media and
maintain the credibility of your organization which would be tainted if people
knew who wrote these anonymous comments. (General principles underlying
public relations practice)
Answer: B
Rationale: All are very helpful, but in this scenario you are creating a quick
summary of the business. One of the most helpful pieces of information are the
10K which will provide the most recent financial data and official business
strategy. The company's website and social media which will be a great indication
of how well the business strategies are being communicated to customers and
the company culture.
Answer: A
KSA: 1.5 Planning
Source: EPR 11, P. 273; APR Guide p. 24
Rationale: A is correct because: A strategy is an overall concept, approach or
general plan for the program designed to achieve an objective. Strategy is
selected to achieve a particular outcome (as a stated in a goal or objective).
