BUS 245 CHAPTER 2 EXAM QUESTIONS
AND ANSWERS WELL ILLUSTRATED.
1. List the three primary ways that business organizations compete?: Compet-
itiveness
Strategy
Productivity
2. Explain five reasons for the poor competitiveness of some companies?: 1.
Neglecting operations strategy
2. Failing to take advantage of strengths and opportunities
3. too much emphasis on short term financial performance at the expense of R&D
4. Too much emphasis in product and service design and not enough on process
design and improvement
5. Neglecting investments in capital and human resources
3. Define the term strategy and explain why strategy is important?: - a plan for
achieving organizational goals
- monitoring and adjusting to changes, identify and develop core competences,
develop core processes....
4. Discuss and compare Organization strategy and Operations strategy?: Low
Price - Low Cost - Ex Wal-Mart
Responsiveness - Short processing times on time delivery - Ex. McDonald's restau-
rants
Differentiation - High performance design and /or high quality processing Ex. Sony
TV
Differentiation: Newness - Innovation - Ex. 3M, Apple
Differentiation: Variety - Flexibility Volume - Ex. Burger King, McDonald's
Differentiation: Service - Superior customer service - Ex. Disneyland
Differentiation: Location - Convenience - Ex. Supermarkets, Mail Stores
5. Explain why it is important to link the two?: It important because of the simi-
1/6
, larities in the two and how it is implemented into the operational core competencies.
6. Describe and give examples of time based strategies?: Strategies that focus
on the reduction of time needed to accomplish tasks
Ex. Planning time,
Product / service design time,
2/6
AND ANSWERS WELL ILLUSTRATED.
1. List the three primary ways that business organizations compete?: Compet-
itiveness
Strategy
Productivity
2. Explain five reasons for the poor competitiveness of some companies?: 1.
Neglecting operations strategy
2. Failing to take advantage of strengths and opportunities
3. too much emphasis on short term financial performance at the expense of R&D
4. Too much emphasis in product and service design and not enough on process
design and improvement
5. Neglecting investments in capital and human resources
3. Define the term strategy and explain why strategy is important?: - a plan for
achieving organizational goals
- monitoring and adjusting to changes, identify and develop core competences,
develop core processes....
4. Discuss and compare Organization strategy and Operations strategy?: Low
Price - Low Cost - Ex Wal-Mart
Responsiveness - Short processing times on time delivery - Ex. McDonald's restau-
rants
Differentiation - High performance design and /or high quality processing Ex. Sony
TV
Differentiation: Newness - Innovation - Ex. 3M, Apple
Differentiation: Variety - Flexibility Volume - Ex. Burger King, McDonald's
Differentiation: Service - Superior customer service - Ex. Disneyland
Differentiation: Location - Convenience - Ex. Supermarkets, Mail Stores
5. Explain why it is important to link the two?: It important because of the simi-
1/6
, larities in the two and how it is implemented into the operational core competencies.
6. Describe and give examples of time based strategies?: Strategies that focus
on the reduction of time needed to accomplish tasks
Ex. Planning time,
Product / service design time,
2/6
