Telus Rater Exam with answers |\ |\ |\ |\
AC - CORRECT ANSWERS ✔✔Ad Creative; The Ad Creative is an
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advertisement that can appear |\ |\ |\
LP - CORRECT ANSWERS ✔✔Landing Page; Where you're sent
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when you click the AC. The first page that appears.
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Query - CORRECT ANSWERS ✔✔A word or phrase searched for
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User Intent - CORRECT ANSWERS ✔✔What the user is actually
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searching for. |\
Content Page - CORRECT ANSWERS ✔✔The webpage that the
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user is currently visiting
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Business Page - CORRECT ANSWERS ✔✔A page the advertiser
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specifically wants the audience to visit |\ |\ |\ |\ |\
In-Market - CORRECT ANSWERS ✔✔When the user is in the
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market for a product or service
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Do all queries have the approximate location provided? -
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CORRECT ANSWERS ✔✔No |\ |\
, Exact Intent - CORRECT ANSWERS ✔✔An ad might address the
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user's exact intent |\ |\
Nearby Intent - CORRECT ANSWERS ✔✔An ad that offers the user
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an approximate solution or something that usually goes with the
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queried item. |\
Only Topical Connection - CORRECT ANSWERS ✔✔An ad might
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offer something that is topically related to the query, but does
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not address the nearby intent at all
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Substitutability - CORRECT ANSWERS ✔✔An ad might offer the |\ |\ |\ |\ |\ |\ |\ |\ |\
user a product or service that is not exactly what the user
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queried for. For example, for the user query [lg fridge freezer], an
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ad of [samsung fridge freezer] might show up. When the ad
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presents a product or service that has some difference to the
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queried one, you will have to carefully assess how well the
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advertised product or service is connected to the user's original
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query.
Reasonable Substitute - CORRECT ANSWERS ✔✔When the user |\ |\ |\ |\ |\ |\ |\ |\
indicates that they want a certain product / service from a
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certain brand or provider, and the ad appears to offer the same
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or a very similar product / service from a different brand,
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provider or competitor, you should generally consider this as a
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reasonable substitute / alternative to the queried product / |\ |\ |\ |\ |\ |\ |\ |\ |\
service.
Radically Different Alternative/Substitute - CORRECT ANSWERS
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✔✔An ad might offer a very different alternative that would
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AC - CORRECT ANSWERS ✔✔Ad Creative; The Ad Creative is an
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
advertisement that can appear |\ |\ |\
LP - CORRECT ANSWERS ✔✔Landing Page; Where you're sent
|\ |\ |\ |\ |\ |\ |\ |\ |\
when you click the AC. The first page that appears.
|\ |\ |\ |\ |\ |\ |\ |\ |\
Query - CORRECT ANSWERS ✔✔A word or phrase searched for
|\ |\ |\ |\ |\ |\ |\ |\ |\
User Intent - CORRECT ANSWERS ✔✔What the user is actually
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
searching for. |\
Content Page - CORRECT ANSWERS ✔✔The webpage that the
|\ |\ |\ |\ |\ |\ |\ |\ |\
user is currently visiting
|\ |\ |\
Business Page - CORRECT ANSWERS ✔✔A page the advertiser
|\ |\ |\ |\ |\ |\ |\ |\ |\
specifically wants the audience to visit |\ |\ |\ |\ |\
In-Market - CORRECT ANSWERS ✔✔When the user is in the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
market for a product or service
|\ |\ |\ |\ |\
Do all queries have the approximate location provided? -
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CORRECT ANSWERS ✔✔No |\ |\
, Exact Intent - CORRECT ANSWERS ✔✔An ad might address the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
user's exact intent |\ |\
Nearby Intent - CORRECT ANSWERS ✔✔An ad that offers the user
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
an approximate solution or something that usually goes with the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
queried item. |\
Only Topical Connection - CORRECT ANSWERS ✔✔An ad might
|\ |\ |\ |\ |\ |\ |\ |\ |\
offer something that is topically related to the query, but does
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
not address the nearby intent at all
|\ |\ |\ |\ |\ |\
Substitutability - CORRECT ANSWERS ✔✔An ad might offer the |\ |\ |\ |\ |\ |\ |\ |\ |\
user a product or service that is not exactly what the user
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
queried for. For example, for the user query [lg fridge freezer], an
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ad of [samsung fridge freezer] might show up. When the ad
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
presents a product or service that has some difference to the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
queried one, you will have to carefully assess how well the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
advertised product or service is connected to the user's original
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
query.
Reasonable Substitute - CORRECT ANSWERS ✔✔When the user |\ |\ |\ |\ |\ |\ |\ |\
indicates that they want a certain product / service from a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
certain brand or provider, and the ad appears to offer the same
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
or a very similar product / service from a different brand,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
provider or competitor, you should generally consider this as a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
reasonable substitute / alternative to the queried product / |\ |\ |\ |\ |\ |\ |\ |\ |\
service.
Radically Different Alternative/Substitute - CORRECT ANSWERS
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✔✔An ad might offer a very different alternative that would
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