MHR 322 Midterm Exam 2025
Entrepreneurship - -the pursuit of opportunity without regard to resources currently
controlled
• may not know how to physically create a product, but start with an idea despite limited
skill set
• the study of how, by whom, and with what effects opportunities to create new goods
and services are discovered, evaluated, and exploited
• process to come up with new things that have never been seen before → science
• process used to take science and commercialize it → _____
Opportunity - -situation in which a good or service can be introduced for profit
• classified by industry
• classified by high technology vs. Low technology
• classified by novelty
Three, technology, demand, profitability - -opportunities are bounded by _____
constraints:
1. T______
2. D______
3. P______
Technology - -what we can make, means of accomplishing a specific end
• the processes of invention and innovation expand the set of what is technically
feasible
• you have come up with a _____ breakthrough and want to capitalize on it, or simply
expedite its deployment to have a positive effect on society. Or, you have learned about
a _____ breakthrough and you see great potential for a business.
Demand - -what people want, set of goods and services that individuals will purchase
Profitability - -what you want to sell must exceed costs of production
Properties of opportunities - -• exist independent of human cognition
• characteristics, distribution, stock constantly changing
• have specific characteristics, and characteristics influence outcomes
• until exploited, nobody knows if a conjecture (idea) is in fact an opportunity
Entrepreneurs - -an individual/team/firm who is attempting to pursue an opportunity,
starting with a conjecture
Neoclassical economics - -• everyone can recognize entrepreneurial opportunities
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• risk preferences, opportunity costs, capital constraints (specific differences about
people), instead of differences about information, determine who becomes an
entrepreneur
• rich start more companies than those without access to money
• individual differences, not differences in information
• not all people become entrepreneurs because they lack these aspects
Psychology - -• fundamental attributes of people, not differences in information,
determines who becomes entrepreneur
• primary difference in discovery is in information processing (entrepreneurial mindset)
• person, not the situation, determines propensity to "discover" or become an
entrepreneur
• not all people can see opportunities because they lack these aspects
Austrian economics - -• idiosyncratic information and knowledge creates opportunities
for individuals to discover opportunities
• systematic search for opportunity not possible
• information about opportunities, rather than fundamental attributes, of individuals,
determine who becomes an entrepreneur
• process depends on factors other than an individual's inherent ability and willingness
to take action
• not all individuals see opportunities because you don't know what time & place is right
Individual opportunity nexus - -• conjecture formulation and action is driven by:
Knowledge, information, and psychological traits (act on what you see)
People are inherently busy → come up with ideas but can't stop their lives to pursue
the idea
• not all individuals are equally likely to see opportunities because:
Prior knowledge
Information corridors
• search and conjecture formulation
Conjectures can be formed in the absence of search
Conjectures can be formed as a result of purposeful search
Conjecture - -someone in their head thinks that they have an idea that is probably an
opportunity
• a formulation of a theory or opinion in the mind of an individual that a specific
opportunity exists
• an entrepreneur can be incorrect that an opportunity exists
• nobody knows if an opportunity exists, or if a specific conjecture that a technology is
an opportunity is true
Skills - -• how to navigate the entrepreneurial process
• how to navigate career as an entrepreneur
Spirit - -• ambition, confidence in own ability, interest in career path
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• logic of action to enable highly educated people to walk away from high value
occupations to pursue entrepreneurship
O don't have to be creative yourself, could be part of a team
Sme - -small & medium enterprise
• is likely started by one person to serve a local market and grows to be a small or
medium-size business that serves this local market (family business)
• business "rewards" for these founders are primarily in the form of personal
independence and cash flow from the business (service businesses)
Ide - -innovation driven enterprise
• aspiring to serve markets that go well beyond the local market and want to sell their
offering at a global or at least at a regional level.
• interested in creating wealth more than they are interested in control, and they often
have to sell equity in their company to support their ambitious growth plans.
Roles within entrepreneurship - -o ceo vs. Non-ceo role
O founder vs. Employee
O professor
Roles outside entrepreneurship - -o investor → participate in a bunch of different ones
O accountant → tax returns for individuals/start-ups
O lawyer → help companies put their corp. Docs/entity together in exchange for piece of
the company, serve as advisors, help with funding
O professor
Idea, technology, passion - -the 3 motivations to start a venture are:
1. _____
2. _____
3. _____
Consumer focused - -if you are not _____ _____, you are at risk of running into big
trouble
• start company to serve passion that someone else wants to pay you for
• you can try to sell to everyone, but there needs to be a model/approach where you're
doing it for someone else
What makes a good idea - -• experimentation
• forecasting
• porter's 5 forces
• vc investment criteria
• sahlman's 4
Experimentation - -(learning)
• experiments worth doing based on logic
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