COMM 3120 Exam 2 2025/2026 Exam
Questions and Answers | A+ Score
1
Assured
What does Marcuse identify as true needs? - 🧠 ANSWER ✔✔vital needs,
nourishment, clothing, lodging at the attainable level of culture
What has caused us to become one-dimensional? - 🧠 ANSWER ✔✔Social controls
have been introjected into the individual, lose individuality.
How did the Frankfurt School answer the question of why Marx's revolution to
overthrow capitalism hadn't occurred? - 🧠 ANSWER ✔✔People are living in a
more advanced society, have tvs, cars, society is comfortable, mass culture is
creating a conformist, consumerist, uncritical society of individuals
What is Slack and Wise's definition of technological culture? - 🧠 ANSWER
✔✔Movement past received view, tech. Is a cultural arraignment, embedded in
assemblages
McLuhan - - 🧠 ANSWER ✔✔media as extension of senses- how the body is
extended into the world, content is the trap
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COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
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, What does McLuhan mean when he writes that "the medium is the message"? - 🧠
ANSWER ✔✔it is what changes when a technology is introduced
2
How might technologies like an electric light serve as an example of a medium for
McLuhan? - 🧠 ANSWER ✔✔For McLuhan, spelling out is not the message but
instead the content
"The message of the electric light is like the message of electric power in industry,
totally radical, pervasive, and decentralized."
"For electric light and power are separate from their uses, yet they eliminate time
and space factors in human association exactly as do radio, telegraph, telephone,
and TV, creating involvement and depth."
Content - 🧠 ANSWER ✔✔how does the internet change the information we are
interacting with, how do audiences make sense of info they view on social media,
can audiences resist dominant meaning,
Materialist - 🧠 ANSWER ✔✔how are social networks part of arrangements of data
collection, storage, and processing, how do algorithms and learning AI contribute
to what info is most available, how is the internet part of how we are controlled
and tracked
100% GUARATEED SUCCESS
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
Questions and Answers | A+ Score
1
Assured
What does Marcuse identify as true needs? - 🧠 ANSWER ✔✔vital needs,
nourishment, clothing, lodging at the attainable level of culture
What has caused us to become one-dimensional? - 🧠 ANSWER ✔✔Social controls
have been introjected into the individual, lose individuality.
How did the Frankfurt School answer the question of why Marx's revolution to
overthrow capitalism hadn't occurred? - 🧠 ANSWER ✔✔People are living in a
more advanced society, have tvs, cars, society is comfortable, mass culture is
creating a conformist, consumerist, uncritical society of individuals
What is Slack and Wise's definition of technological culture? - 🧠 ANSWER
✔✔Movement past received view, tech. Is a cultural arraignment, embedded in
assemblages
McLuhan - - 🧠 ANSWER ✔✔media as extension of senses- how the body is
extended into the world, content is the trap
100% GUARATEED SUCCESS
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, What does McLuhan mean when he writes that "the medium is the message"? - 🧠
ANSWER ✔✔it is what changes when a technology is introduced
2
How might technologies like an electric light serve as an example of a medium for
McLuhan? - 🧠 ANSWER ✔✔For McLuhan, spelling out is not the message but
instead the content
"The message of the electric light is like the message of electric power in industry,
totally radical, pervasive, and decentralized."
"For electric light and power are separate from their uses, yet they eliminate time
and space factors in human association exactly as do radio, telegraph, telephone,
and TV, creating involvement and depth."
Content - 🧠 ANSWER ✔✔how does the internet change the information we are
interacting with, how do audiences make sense of info they view on social media,
can audiences resist dominant meaning,
Materialist - 🧠 ANSWER ✔✔how are social networks part of arrangements of data
collection, storage, and processing, how do algorithms and learning AI contribute
to what info is most available, how is the internet part of how we are controlled
and tracked
100% GUARATEED SUCCESS
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
