BUAD 479 Exam 1 Questions and Answers Solved Correctly Rated A+
Procter & Gamble wants to introduce a new line of anti-aging cosmetics in Singapore. Which of the
following is NOT a collaborator? - Answers R&D department in the United States
When looking at key inputs to the pricing decision, the feasible zone includes all of the following
EXCEPT: - Answers True economic value (TEV).
Which of the following choices is NOT an essential element of a positioning statement? - Answers
Comparison to the competition
Which of the following participants is NOT part of the buying process? - Answers Competitor
Benson Shapiro's "three degrees of interaction" include all of the following EXCEPT: - Answers Synergy
A competitive analysis of Starbucks entering new markets includes all of the following EXCEPT: - Answers
The number of new coffee drinkers in the United States every year
When conducting a five Cs analysis and developing the context, which factor should NOT be included in
the analysis? - Answers Firm capabilities
Whole Foods grocery stores has chosen to market its organic products to college-educated consumers.
This approach is an example of what type of segmentation? - Answers Demographics
Which of the following is NOT a marketing channel task? - Answers Before-sales service
In regard to segmentation, all of the following are examples of a customer's behavior or relationship
with a product EXCEPT: - Answers Demographics
Which of the following is not a situation that can benefit from an MOA? - Answers A new product has
been developed, but no price has been determined
Which activity is NOT a part of the MOA process? - Answers Develop a production plan
"What the market will bear" refers to customer response to which element of your product? - Answers
Price
Which of the following components is NOT included in the description of the MOA process? - Answers
The stage of the product life cycle
Developing a broad understanding of your market includes: - Answers Market region
With the MOA it is essential to estimate the number of customers in the market. What should be done
to ensure a reasonable estimate of the number of customers for your product? - Answers Identify the
target market
Which information is not collected as part of a customer profile? - Answers Willingness to pay for
specific products
, The number 1 problem in new products is the failure: - Answers To be as good as the competition on
Which of the following is not part of the product-market structure? - Answers Market region
In the Market Opportunity Analysis (MOA) process, the Evaluate Market Opportunity step: - Answers Is
the final step undertaken to pull the analysis from earlier steps into an overall picture of market
opportunity
What is the order of the levels for the Customer Value Hierarchy? - Answers Attributes, Consequences,
Desired End States
According to the chapter, the consequences of product use are: - Answers The outcomes that are
experienced by the customer
When designing new or improved products, some manufacturers spend a considerable amount of time
just trying to catch up or keep up with new or improved products introduced by the competition. This
often results in an inability to achieve strategic, competitive advantage. This would most likely be
experienced by firms: - Answers That focus their R&D at the attribute level
The approach to understanding customer value described in Chapter 5 of the Cadotte and Bruce text
book suggests: - Answers Attributes are the means by which consumers achieve desired end states
Laddering is a successful interviewing method that explores - Answers Attributes preferred,
consequences desired and benefits sought
One of the reasons customer value hierarchies is important is that - Answers It increases the level of
stability as one moves up the hierarchical stages
'Highly satisfied' customers are: - Answers Six times more likely to repurchase than 'just satisfied'
customers
Which of the following is NOT an accurate statement about consequences: - Answers When compared
to desired end states, consequences are a more abstract representation of customer needs
Which of the following is most associated with a purchase using cognitive processes compared to
emotional factors? - Answers Real-estate loan
The phase 3 post-purchase process for a high-involvement shopper is best described as: - Answers
Reevaluating the purchase little or not at all.
All of the following are terms that describe the phases that physicians go through before they are willing
to prescribe a new drug EXCEPT: - Answers Approval of drug company's business practices.
Which one of the following is NOT likely to be true of low-involvement purchases? - Answers They are in
the mid-price range
Procter & Gamble wants to introduce a new line of anti-aging cosmetics in Singapore. Which of the
following is NOT a collaborator? - Answers R&D department in the United States
When looking at key inputs to the pricing decision, the feasible zone includes all of the following
EXCEPT: - Answers True economic value (TEV).
Which of the following choices is NOT an essential element of a positioning statement? - Answers
Comparison to the competition
Which of the following participants is NOT part of the buying process? - Answers Competitor
Benson Shapiro's "three degrees of interaction" include all of the following EXCEPT: - Answers Synergy
A competitive analysis of Starbucks entering new markets includes all of the following EXCEPT: - Answers
The number of new coffee drinkers in the United States every year
When conducting a five Cs analysis and developing the context, which factor should NOT be included in
the analysis? - Answers Firm capabilities
Whole Foods grocery stores has chosen to market its organic products to college-educated consumers.
This approach is an example of what type of segmentation? - Answers Demographics
Which of the following is NOT a marketing channel task? - Answers Before-sales service
In regard to segmentation, all of the following are examples of a customer's behavior or relationship
with a product EXCEPT: - Answers Demographics
Which of the following is not a situation that can benefit from an MOA? - Answers A new product has
been developed, but no price has been determined
Which activity is NOT a part of the MOA process? - Answers Develop a production plan
"What the market will bear" refers to customer response to which element of your product? - Answers
Price
Which of the following components is NOT included in the description of the MOA process? - Answers
The stage of the product life cycle
Developing a broad understanding of your market includes: - Answers Market region
With the MOA it is essential to estimate the number of customers in the market. What should be done
to ensure a reasonable estimate of the number of customers for your product? - Answers Identify the
target market
Which information is not collected as part of a customer profile? - Answers Willingness to pay for
specific products
, The number 1 problem in new products is the failure: - Answers To be as good as the competition on
Which of the following is not part of the product-market structure? - Answers Market region
In the Market Opportunity Analysis (MOA) process, the Evaluate Market Opportunity step: - Answers Is
the final step undertaken to pull the analysis from earlier steps into an overall picture of market
opportunity
What is the order of the levels for the Customer Value Hierarchy? - Answers Attributes, Consequences,
Desired End States
According to the chapter, the consequences of product use are: - Answers The outcomes that are
experienced by the customer
When designing new or improved products, some manufacturers spend a considerable amount of time
just trying to catch up or keep up with new or improved products introduced by the competition. This
often results in an inability to achieve strategic, competitive advantage. This would most likely be
experienced by firms: - Answers That focus their R&D at the attribute level
The approach to understanding customer value described in Chapter 5 of the Cadotte and Bruce text
book suggests: - Answers Attributes are the means by which consumers achieve desired end states
Laddering is a successful interviewing method that explores - Answers Attributes preferred,
consequences desired and benefits sought
One of the reasons customer value hierarchies is important is that - Answers It increases the level of
stability as one moves up the hierarchical stages
'Highly satisfied' customers are: - Answers Six times more likely to repurchase than 'just satisfied'
customers
Which of the following is NOT an accurate statement about consequences: - Answers When compared
to desired end states, consequences are a more abstract representation of customer needs
Which of the following is most associated with a purchase using cognitive processes compared to
emotional factors? - Answers Real-estate loan
The phase 3 post-purchase process for a high-involvement shopper is best described as: - Answers
Reevaluating the purchase little or not at all.
All of the following are terms that describe the phases that physicians go through before they are willing
to prescribe a new drug EXCEPT: - Answers Approval of drug company's business practices.
Which one of the following is NOT likely to be true of low-involvement purchases? - Answers They are in
the mid-price range
