1|Page
hootesuite social media certification
Exam, Questions and Correct Answers,
With Complete Solution . Actual Exam
Question.
What are three examples of implementing Diversity, Equity and
Inclusion (DEI) in your socials?
Using inclusive language and imagesCelebrating holidays that feature
diverse people and voicesOutlining your stance on social issues on
your platform
There are several key elements of a strong social media strategy.
Which element of your strategy outlines in detail what you plan to
achieve?
Your social media objectives
Content pillars are the set topics and themes that your brand
focuses on for its social media posts. Why are they a useful part
of your social media strategy? (Choose Two Answers)
They help give your content direction and structureThey help you to
define your brand voice and style
No matter who is writing content, your brand's personality should
reflect one distinct personality across all platforms. To make sure
this happens, what are three steps you need to take? (Choose
Three Answers)
Check for existing marketing documents that defines your
voiceDevelop brand attributes to highlight through your social
voiceOutline how your social brand voice translates to other platforms
Which of these are examples of implementing accessibility into
your socials? (Choose Three Answers)
, 2|Page
Contrasting text against backgroundsUsing common language vs.
jargon in your copyHaving content descriptions for images
Why is it important to track relevant social metrics? (Choose
Three Answers)
They help you keep track of your socials performanceThey help you
develop strong strategiesThey help you demonstrate your team's
efforts to higher management
One of the advantages of building an active community is that it
can humanize your brand. What is one major advantage of
humanizing your brand?
It makes your brand relatable, and gives you an edge over traditional
marketing strategies
Which of the following are best practices for responding to a
social media crisis? (Choose Three Answers)
Pause all outgoing content to review it for anything obsolete or
tonedeafReview and update social profiles to highlight any
changesListen to what your audience is saying for insight into
sentiment
A content strategy is a tactical plan for how you will achieve your
goals with your socials. What are the three key components of a
content strategy?Research and analysisContent-specific
goalsYour plan for sharing content
Research and analysisContent-specific goalsYour plan for sharing
content
Strategic policy documents contain key information that helps
your team quickly find the answers they need. One example is an
overview of your brand's socials - what should this overview
include?
Each network's content type, audience, and posting frequency
hootesuite social media certification
Exam, Questions and Correct Answers,
With Complete Solution . Actual Exam
Question.
What are three examples of implementing Diversity, Equity and
Inclusion (DEI) in your socials?
Using inclusive language and imagesCelebrating holidays that feature
diverse people and voicesOutlining your stance on social issues on
your platform
There are several key elements of a strong social media strategy.
Which element of your strategy outlines in detail what you plan to
achieve?
Your social media objectives
Content pillars are the set topics and themes that your brand
focuses on for its social media posts. Why are they a useful part
of your social media strategy? (Choose Two Answers)
They help give your content direction and structureThey help you to
define your brand voice and style
No matter who is writing content, your brand's personality should
reflect one distinct personality across all platforms. To make sure
this happens, what are three steps you need to take? (Choose
Three Answers)
Check for existing marketing documents that defines your
voiceDevelop brand attributes to highlight through your social
voiceOutline how your social brand voice translates to other platforms
Which of these are examples of implementing accessibility into
your socials? (Choose Three Answers)
, 2|Page
Contrasting text against backgroundsUsing common language vs.
jargon in your copyHaving content descriptions for images
Why is it important to track relevant social metrics? (Choose
Three Answers)
They help you keep track of your socials performanceThey help you
develop strong strategiesThey help you demonstrate your team's
efforts to higher management
One of the advantages of building an active community is that it
can humanize your brand. What is one major advantage of
humanizing your brand?
It makes your brand relatable, and gives you an edge over traditional
marketing strategies
Which of the following are best practices for responding to a
social media crisis? (Choose Three Answers)
Pause all outgoing content to review it for anything obsolete or
tonedeafReview and update social profiles to highlight any
changesListen to what your audience is saying for insight into
sentiment
A content strategy is a tactical plan for how you will achieve your
goals with your socials. What are the three key components of a
content strategy?Research and analysisContent-specific
goalsYour plan for sharing content
Research and analysisContent-specific goalsYour plan for sharing
content
Strategic policy documents contain key information that helps
your team quickly find the answers they need. One example is an
overview of your brand's socials - what should this overview
include?
Each network's content type, audience, and posting frequency
