Applied English Language Studies: Further Explorations - ENG2601 Assignment 2 2025 ; 100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
This assignment is based on Study Unit 2 (Language and Meaning) and Study Unit 3
(Language Systems) in your Tutorial Letter 501 and the relevant chapters in your
prescribed textbooks. Carefully study the specific study units to become familiar with the
concepts and specialist terms introduced in this module before you attempt to answer the
assignment question below. In addition, it is important that you attempt all the activities in
order to establish a sound understanding of how to analyse and interpret the structure of
language, including its functions, in selected texts.
Read the article below and answer the questions that follow.
The big lie about speed limits in South Africa
Lower speed limits do not translate into reduced road fatalities despite what authorities would have you
believe. This is the view of Rob Handfield-Jones, road safety expert and managing director of advanced
driver training company D.
In 2022, the Road Traffic Management Corporation (RTMC) proposed slashing speed limits in an effort to
address the scourge of road deaths in the country. At the time, it noted that a process was underway to
reduce urban speed limits from 60km/h to 50km/h, and freeway speed limits from 120km/h to 110km/h.
It said these suggested changes were based on recommendations by the United Nations’ road council, of
which South Africa is a member, which said countries with high road fatalities should consider slashing
speed limits by 10km/h.
Handfield-Jones told MyBroadband that the fixation on speed limits is rooted in the fact that it is a
significant income generator for the authorities, and that it has nothing to do with improving the safety
of the roads.
Speed cameras are easy money
“In 1998, South Africa had its safest year in history on our roads despite speed limits which were, on many
roads, considerably higher than now,” said Handfield-Jones. “Speed only gets airtime because it is
Assignment 02
Due date: 09 June 2025
Compulsory: Yes
ENG2601/ASSIGNMENT 02/2025
associated with motor racing and danger, but the irony is that back in 2006 — the last year in which South
Africa had credible traffic statistics — a South African racing driver was statistically twice as likely to die
in their road car than in their racing car.”
He said that the RTMC, the biggest proponent of speed cap adjustments, has disregarded government’s
own research on the efficacy of lower limits. Referencing a 2003 study of contributory factors to fatal
crashes, the expert said that only 7.9% of fatal car accidents listed speed as a contributing factor. “In other
words, 92.1% didn’t — and that’s fatal crashes,” said Handfield-Jones.
“Extend the study to include all crashes and speed would fade into insignificance compared to driver
errors like incorrect following distance or insufficient awareness before manoeuvering.”
Several years ago government revised speed limits for public transport vehicles from 120km/h to
100km/h to enhance safety, however, this had nowhere near the intended outcome.
“In fact, four years after the change, the bus occupant fatality rate — as reported by the RTMC — rose by
nearly 30% in a single year from 2005 to 2006!” said Handfield-Jones.
In 2021 the RTMC commissioned a more comprehensive study into the effect speed limits have on road
fatalities, which Handfield-Jones labeled “almost comedic.”
“For example, on page 16, the document includes a graph that accidentally demonstrates an inverse
correlation between speeding infringements and fatal crashes for almost all vehicle types, undermining
the entire thrust of their argument that more speed prosecution was needed,” he said.
Low speeds are far more dangerous than people realise, said Handfield-Jones.
In a 2004 book titled Traffic Safety by Leonard Evans, the author wrote that the median change in velocity
(delta-v) at which most vehicle occupants are killed is just 39km/h.
“This research was a primary driver of the global move towards lower urban speed limits, although
improved crashworthiness of modern vehicles has played a large part in reducing urban fatality rates,”
said Handfield-Jones.
“But a crash with a delta-V over 115km/h is uniformly fatal, so it’s a moot point whether one hits a bridge
at 120km/h, nice and legally, or at 140km/h (shock-horror, a reckless speedster!). You’re stone dead in
both cases.”
Throwing gasoline on the fire, he said a study by BMW discovered that while the average speed on
German Autobahns rose from 115km/h to 124km/h between 1977 and 1994, the fatality rate dropped
by 56%. As such, driver behaviour is the main cause of road deaths, not speed control, said Handfield-
Jones.
ENG2601/ASSIGNMENT 02/2025
“The only reason speed continues to suck oxygen from the road safety debate is because it’s
misunderstood by most people, but easy to measure and amazingly profitable,” he said. “Some
municipalities derive over 50% of their revenue from traffic fines, almost all of which are for speeding.”
Roughly 15 years ago, data presented at an Institute of Licensing Officers conference revealed that in the
three months between 12 February 2009 and 8 May 2009, the Johannesburg metro issued 1,011,084
infringement notices. These were classified as follows:
98.94% for speeding
0.57% for disobeying road traffic signs
0.24% for disobeying the rules of the road
0.08% in connection with fitness of vehicles
0.07% for learners and drivers licenses
0.05% for registration and licensing of vehicles
0.03% for professional driving permits
0.01% for passenger carrying vehicles
“Alcohol and driving did not even merit a mention, despite repeated National Injury Mortality
Surveillance System studies showing that nearly 58% of all drivers killed in crashes were under the
influence,” said Handfield-Jones. Other experts believe that this 58% statistic doesn’t reflect reality and
that the true figure is much higher.
Be that as it may, Handfield-Jones said that prosecuting drunk drivers is hard and expensive, which is why
it’s not as frequently discussed by the powers that be as speed limit changes.
“Speed cameras are easy money,” he concluded.
Source:
africa/#:~:text=Lower%20speed%20limits%20do%20not,company%20D
The question/instructions and grading criteria
In an essay of 1000 to 1200 words, discuss how the writer of the article above manipulates the
relationships between genre, register, context and meaning to construct a persuasive or
argumentative article. In your response, consider the application by the author of the article of any
or all of the following argumentation/persuasive techniques as anchors of the overall argument
and of individual supporting arguments: emotive language, repetition, rhetorical questions,
generalisation, quoting experts, specialist vocabulary, case study, anecdote, hyperbole and
euphemism.
ENG2601/ASSIGNMENT 02/2025
Your essay will be graded in the following manner:
Maximum marks (on the left) may be awarded if …
2 There is an appropriate title of the essay - derived from the essay instruction.
5 There is clear introductory paragraph that provides a suitable background and then introduces
the essay by stating what the gist of the essay will be as derived from the instruction.
10 The discussion demonstrates a clearly understanding of genre, register, context and meaning
as exemplified in the selected article.
10 There is well-developed, compelling, argument on what constitutes genre, register, context
and meaning in the article and how these aspects manifest in the selected article.
15 Each point of argument is supported by clear and relevant excerpts as evidence from the text.
The evidence is analysed/interpreted insightfully to effectively and clearly show how the genre,
register, context and meaning are manipulated to achieve the writing purpose, and appropriate
references are provided where necessary.
5 The essay is exceptionally well-written, and well-organized, with well-developed body
paragraphs that progress logically from one point of argument to another. Transitions are
seamless and enhance coherence.
3 There is strong conclusion that effectively summarizes the key points discussed in the essay.
[TOTAL = 50]
Vista previa del contenido
ENG2601
ASSIGNMENT 2 2025
UNIQUE NO.
DUE DATE: 24 JUNE 2025
, Applied English Language Studies: Further Explorations
Title:
Challenging the Narrative: How Genre, Register, Context, and Meaning Are
Manipulated in “The Big Lie About Speed Limits in South Africa”
Introduction:
In the persuasive article “The Big Lie About Speed Limits in South Africa”, the author
constructs a compelling argument against the widely accepted belief that lower speed
limits reduce road fatalities. Published on a popular online platform, the piece is
designed to sway public opinion and expose what the author calls the “true” motives
behind speed regulation policies. This essay explores how the writer effectively
manipulates genre, register, context, and meaning to construct an argumentative
text. By strategically using emotive language, repetition, quoting experts, case
studies, statistics, rhetorical questions, specialist vocabulary, and even
hyperbole, the writer bolsters their persuasive stance. This analysis shows how each
technique is woven into the overall text to support the author's central claim: that speed
regulations are more about revenue than safety.
Genre, Register, and Context: Tools of Persuasion
The genre of this article is a persuasive opinion piece that blends elements of
investigative journalism with argumentative writing. This genre sets the tone for an
emotionally charged and opinion-driven exploration of road safety policy. As an online
article aimed at a general audience but written with a formal structure and informative
tone, the register shifts between semi-formal and technical. This allows the author to
appeal both to common readers (through accessible language and emotive examples)
and more informed or sceptical readers (through technical details and references to
official studies).