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Summary A* AQA A Level Microeconomics essay plans

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Planned essays for difficult questions in AQA A Level Microeconomics to ensure you can answer all the questions in your exam

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Essay Plans AQA A-Level Economics

Spec 1

Assess the view that inequality is ‘good for all of us’

Intro —> inequality linking to income, wealth, health and social background

Causes —> some people have skills and others don’t, people have different MRP,
inheritance etc

Inequality is good

- Incentivises people to work and enterprise
- Trickle down effect: benefits to the rich and wealthy e.g. tax cuts, will eventually
benefit the rest of the economy e.g. they hire more people or invest in educating
workers

Inequality is poor

- Consequence of market faliure
- Result in a waste of human talent
- Contribute to asset price bubbles and macroeconomic instability
- Can have a poor impact on peoples wellbeing and social factors e.g. crime, lfie
expectancy and obesity
- BUT consequences may vary
- Consequences of different types of inequality may vary

Also

- Inequality may not be good for any of us
- Value judgements inc fairness and justice


How does anchoring and loss aversion work (15)

- Anchoring —> anchor a price in mind to make people think they are getting a
better deal than they are e.g. medium is £2 but ‘only 20p more for a large’
- Loss aversion —> people are more sensitive to losses and prefer to save their
money
- Anchoring affects spending decision making e.g. hence why adjusting to
different rents in a new country may take time
- Affects saving decision making e.g. impact of a significant change in interest
rates
- Loss aversion affect spending decision making e.g. after a period of falling house
prices people are reluctant to move bc they can risk a loss

, - Loss aversion affects saving decisions e.g. unwilling to sell their shares at a
lower price than they paid for them even if they could invest the money in shares
that are a better investment

Economic and Behavioural economical techniques to solve the market failure of
eating unhealthy foods

Intro —> behavioural economics assume people don’t have full rationality; allow people
to be ‘nudged’, traditional economics take a harsher approach

Cause —> asymmetric information, unhealthy foods as a demerit good

Behavioural economics

- E.g. choice architecture/ framing with healthy foods like salads at the front and
unhealthy at the back, stairs at the front and a lift at the back to encourage
people to walk, incentives like bonuses for exercise
- BUT expensive, not harsh enough and may not work, still seen as paternalistic
- Habitual behaviour cant be influences and may affect peoples choices

Policies

- Food labelling, publicity campaigns, advertising, restricting misleading
advertising
- Legally enforced restrictions e.g. level of salt contents
- Information campaigns
- BUT expensive and may not work, too paternalistic

Harsh policies

- Impose taxes on demerit goods, unhealthy foods BUT too paternalistic and may
cause firms to shut down BUT tax revenue
- TAX GRAPH
- Subside healthy foods BUT expensive and might not work, firms might not use it
towards producing new foods etc
- SUBSIDY GRAPH
- BUT maybe people are irrational and it wont impact food choices, unintended
consequences and government faliure

2018

Is wealth inequality more damaging than income inequality

Intro —> wealth =assets and money over a longer period of time (inheritance,
accumulated income, assets), income = money over a period of time (wages, rent,
interest, dividends)

Consequences of wealth inequality

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Subido en
12 de junio de 2025
Número de páginas
9
Escrito en
2024/2025
Tipo
RESUMEN

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Hi find my A* notes used for my A-Levels in Law, Religious Studies and Economics. Take a look at the packages as well to find discounts for all the content for individual papers or an entire course. My notes work specifically for OCR in Law and Religious Studies and AQA for Economics; however, they will fit with many exam boards and undergraduate study. Thanks for looking at my shop, please feel free if you have any questions or want to discuss prices!

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