DMI 2 - Content Marketing UPDATED
Exam Questions and CORRECT Answers
Content Marketing - CORRECT ANSWER - Content marketing is the creation,
publishing, and sharing of content with the aim of building brand reputation, awareness, and
affinity.
Benefits of Content Marketing - CORRECT ANSWER - grow your audience, sense of
influence and credibility, increase SEO, lead generation, enhancing the understanding of your
business
Effective Content - CORRECT ANSWER - Relevant, Personalized, Educational,
Addresses needs and interests, Includes explicit CTAs, Demonstrates you are the solution
Types of content - CORRECT ANSWER - Topical Content and Evergreen Content
Topical Content - CORRECT ANSWER - content that ties into a moment in time and as
such has a lifespan of relevancy
Creating Topical Content Steps - CORRECT ANSWER - choose general themes, consider
potential outcomes, and resource adequately
Evergreen Content - CORRECT ANSWER - Is relevant and valuable for a prolonged
period, Can drive more traffic and generate more leads, Can be repurposed into different formats.
Creating Evergreen Content Steps - CORRECT ANSWER - Choose timeless topics,
promote on social media, repurpose at a later date.
Stages of the Buyers Journey - CORRECT ANSWER - Awareness, interest, consideration,
conversion, retention
, Awareness Content - CORRECT ANSWER - imagery, short-form video, social ads, and
GIFs, advertorials, templates, and banner ads.
Interest Content - CORRECT ANSWER - logs, long-form videos, white papers, podcasts,
e-books, and even infographics.
Consideration Content - CORRECT ANSWER - carousels, case studies, webinars, FAQs,
testimonials, newsletters, Facebook Messenger, and social display advertising.
Conversion Content - CORRECT ANSWER - e-targeting, imagery, carousels, social
display, canvas, and cards.
Retention Content - CORRECT ANSWER - imagery, rewards, reviews, value additions,
and discounts.
Community Management - CORRECT ANSWER - manage customer, product, or service
issues, Gain valuable insight and feedback, Turn customers into loyal fans, Network
opportunities, Drive repeat sales.
Content Marketing Strategy - CORRECT ANSWER - an ever-evolving plan that
determines the type of content that you're pushing out, how they're aligned to your business
goals, who the content it intended for, and what content formats you'll use.
Content Marketing Strategy Process - CORRECT ANSWER - Research, Plan Create,
Curate, Publish, measure, Strategize
Social Listeing - CORRECT ANSWER - method of tracking online conversation in
relation to keywords, topics, or phrases to glean key insights from your target audience.
Social Listening Benefits - CORRECT ANSWER - Identify Opportunities, Spot potential
risks, understand brand position
Exam Questions and CORRECT Answers
Content Marketing - CORRECT ANSWER - Content marketing is the creation,
publishing, and sharing of content with the aim of building brand reputation, awareness, and
affinity.
Benefits of Content Marketing - CORRECT ANSWER - grow your audience, sense of
influence and credibility, increase SEO, lead generation, enhancing the understanding of your
business
Effective Content - CORRECT ANSWER - Relevant, Personalized, Educational,
Addresses needs and interests, Includes explicit CTAs, Demonstrates you are the solution
Types of content - CORRECT ANSWER - Topical Content and Evergreen Content
Topical Content - CORRECT ANSWER - content that ties into a moment in time and as
such has a lifespan of relevancy
Creating Topical Content Steps - CORRECT ANSWER - choose general themes, consider
potential outcomes, and resource adequately
Evergreen Content - CORRECT ANSWER - Is relevant and valuable for a prolonged
period, Can drive more traffic and generate more leads, Can be repurposed into different formats.
Creating Evergreen Content Steps - CORRECT ANSWER - Choose timeless topics,
promote on social media, repurpose at a later date.
Stages of the Buyers Journey - CORRECT ANSWER - Awareness, interest, consideration,
conversion, retention
, Awareness Content - CORRECT ANSWER - imagery, short-form video, social ads, and
GIFs, advertorials, templates, and banner ads.
Interest Content - CORRECT ANSWER - logs, long-form videos, white papers, podcasts,
e-books, and even infographics.
Consideration Content - CORRECT ANSWER - carousels, case studies, webinars, FAQs,
testimonials, newsletters, Facebook Messenger, and social display advertising.
Conversion Content - CORRECT ANSWER - e-targeting, imagery, carousels, social
display, canvas, and cards.
Retention Content - CORRECT ANSWER - imagery, rewards, reviews, value additions,
and discounts.
Community Management - CORRECT ANSWER - manage customer, product, or service
issues, Gain valuable insight and feedback, Turn customers into loyal fans, Network
opportunities, Drive repeat sales.
Content Marketing Strategy - CORRECT ANSWER - an ever-evolving plan that
determines the type of content that you're pushing out, how they're aligned to your business
goals, who the content it intended for, and what content formats you'll use.
Content Marketing Strategy Process - CORRECT ANSWER - Research, Plan Create,
Curate, Publish, measure, Strategize
Social Listeing - CORRECT ANSWER - method of tracking online conversation in
relation to keywords, topics, or phrases to glean key insights from your target audience.
Social Listening Benefits - CORRECT ANSWER - Identify Opportunities, Spot potential
risks, understand brand position
