CMKG CPCM STUDY GUIDE EXAM GRADEDA
x x x x x
x
2024 x x
x
x
A. xMarket xshares. xThrough xa xcompilation xof xbanners xin xthe xdata. x-
xCORRECT
ANSWER-Which xof xthe xfollowing xanalytics xis xNOT xavailable xin xretailer xPOS
xdata?
x
A. Market xshares. xThrough xa xcompilation xof xbanners xin xthe xdata. x
B. All xof xthese xanalytics xare xavailable xin xretailer xPOS xdata. x
C. Trends. xThrough xtime xvariations xavailable xin xthe xdata. x
D. Sales xand xprofit xanalysis. xThrough xtotal xstore, xaisle, xdepartment, xbrand, xand
xsegment. x
E. Shopper xinsights. xThrough xtransactional xand xshopping xbasket xdata. x
x
A. xEnsuring xthe xloyalty xcard xdata xupdates xcorrectly. x- xCORRECT xANSWER-What's
xthe x
least ximportant xconsideration xwhen xcreating xa xmonthly xupdated xstore-level xreport
xfrom
x
syndicated xscanner
xdata?
x
x
A. xEnsuring xthe xloyalty xcard xdata xupdates
xcorrectly.
x
B. xPlanning xfor xnew xstore xopenings xor
xclosures.
x
C. xIdentifying xkey xperformance
xindicators.
D. xPlanning xfor xnew xproducts xthat xmay xbe xintroduced xafter xthe xreport xis
xcreated.
x
D. x$106,250.00 x(Work x=Sales x/ xAC xDistribution... x= x8,500,000/80) x- xCORRECT
xANSWER-If xa xSKU xhas xachieved x$8,500,000 xin xsales xand xhas x80% xACV
xdistribution, xwhat xis xits xSales xper xPoint xof xDistribution x(SPPD)? x
x
A. $531.25 x
B. $1,062.50 x
C. $106.25 x
D. $106,250.00 x
x
True x(share) x- xCORRECT xANSWER-True xor xfalse? xIf xa xretailer xsells x$135 xmillion xin
x13 xweeks xand xgrew x20% xvs xyear xago xand xthe xMarket xsells x$500 xmillion xin x13
xweeks xand xgrew x18% xversus xa xyear xago xthen xthe xretailer xis xgaining x$ xshare. x
x
,A. xShare xof xfeatures xby xbrand xdivided xby xthe xbrand's xdollar xshare xwithin xthe
xcategory x-
x
CORRECT xANSWER-How xdo xyou xdetermine xfair xshare xof xfeatures xfor xa
xbrand?
x
A. Share xof xfeatures xby xbrand xdivided xby xthe xbrand's xdollar xshare xwithin xthe
xcategory x
B. Dollar xsales xsold xon xfeature xdivided xby xtotal xdollar xsales xfor xa xbrand x
C. Share xof xfeatures xby xbrand xfor xthe xmarket xminus xshare xof xfeatures xby xbrand xfor
xthe xretailer x
D. Promoted xsales xshare xby xbrand xminus xbase xsales xshare xby xbrand x
x
A. xMarket xbasket xanalysis x- xCORRECT xANSWER-Which xof xthe xfollowing xanalyses
xprovides xthe xinformation xabout xother xproducts xthat xare xpurchased xat xthe xsame xtime
xas xa xspecific xcategory? x
x
A. Market xbasket xanalysis x
B. Geodemographic xanalysis x
C. Leakage xtree xanalysis x
D. Syndicated xscanner xdata xanalysis x
x
A. xProduct xline xextension x- xCORRECT xANSWER-A xSupplier xdecides xto xintroduce xa
xnew xproduct xsize xin xBrand xA, xwhich xis xa x12-pack xof xsmaller-sized xproducts xthan xthe
xoriginal xlineup. xWhat xis xthis xan xexample xof? x
x
A. Product xline xextension x
B. Brand xextension x
C. Cannibalization x
D. Incremental xcontribution x
x
66 x(WORK= x(1) xSales xper x$MM xACV: x10,000/25=400 x(2) xSales xIndex: x
(400/600)*100=66.6667) x- xCORRECT xANSWER-Calculate xthe x"Sales xIndex" xbased
xon xthe xfollowing xinformation: x• xStore xUnits: x10,000 x• xStore xACV x$: x$25 xmillion x•
xChain xSales xper x$MMACV: x600 xType xyour xnumeric xanswer xin xthe xspace xbelow. x
x
C. xTurf xprotecting, xprofit xgenerating, xcash xgenerating x- xCORRECT xANSWER-After
xdeveloping xmeasurable xcategory xobjectives xwhat xare xsome xexamples xof xcategory
xstrategies xthat xcan xsupport xthe xobjectives? x
x
A. Price xgenerating, xturf xprotecting, xpromotional xadvertising x
B. Promotional xadvertising, xprice xgeneration, xproduct xmobility x
C. Turf xprotecting, xprofit xgenerating, xcash xgenerating x
D. SKU xproliferation, xturf xprotecting, xtraffic xbuilding x
x
D. xA xmodel xthat xspreads xthe xcost xof xa xcompany's xactivities xevenly xacross xall xthe
xcompany's xproducts x- xCORRECT xANSWER-Which xof xthe xfollowing xdescriptions
xdoes xnot xdescribe xactivity-based xcosting? x
x
, A. A xmodel xthat xassigns xthe xcost xof xa xcompany's xactivities xto xall xthe xcompany's
xproducts, xaccording xto xthe xamount xeach xproduct xactually xconsumes x
B. A xmodel xthat xtranslates xindirect xcosts xinto xdirect xcosts x
C. A xmodel xthat xaccounts xfor xthe xcost xof xoverhead xin xthe xcost xof xa xcompany's
xproducts xD. xA xmodel xthat xspreads xthe xcost xof xa xcompany's xactivities xevenly
xacross xall xthe xcompany's xproducts x
x
D. xVariety xand xcapacity x- xCORRECT xANSWER-When xdeciding xwhich xproducts xto
xcarry, x
x
what xare xthe xtwo xmost ximportant xfactors xthat xretailers xmust xkeep xin
xbalance?
x
A. Number xof xpotential xfacings xand xcapacity x
B. Linear xspace xoptimization xand xcapacity x
C. Out-of-stocks xand xturns x
D. Variety xand xcapacity x
x
D. xTo xidentify xpotential xassortment, xpricing, xand xpromotion xopportunities xfor xthe
xretailer xfrom xthe xmarketplace. x- xCORRECT xANSWER-Why xis xit ximportant xto
xcompare xa xretailer's xpoint-of-sale xdata xwith xsyndicated xmarket-level xdata? x
x
A. Retailers' xPOS xdata xcan xbe xinaccurate xand xinconsistent. x
B. Syndicated xdata xcannot xbe xintegrated xwith xretailer's xpoint-of-sale xdata xbecause xit
xmeasures xdifferent xconsumers. x
C. Syndicated xdata xis xmore xaccurate xthan xretailer's xPOS xdata xand xoffers xa xstore-
level xview xof xsales xtrends. x
D. To xidentify xpotential xassortment, xpricing, xand xpromotion xopportunities xfor xthe
xretailer xfrom xthe xmarketplace. x
x
B. xFalse. xGMROI xrates xneed xto xbe xcompared xto xother xcategory xor xvendor xresults xin
xorder xto xconclude xefficiency. x- xCORRECT xANSWER-True xor xfalse? xA xminimum
xGMROI xof x2.0 xshould xbe xattained xin xorder xto xachieve xinventory xefficiencies xacross
xthe xstore. x
x
A. True. xThe xminimum xis xrequired xto xachieve xpayout xon xinventory xholding xcosts. x
B. False. xGMROI xrates xneed xto xbe xcompared xto xother xcategory xor xvendor xresults xin
xorder xto xconclude xefficiency. x
x
A. xA xwidget xcategory xshopper xusually xbuys xwidgets xat xRetailer xX. xWhile xdoing xhis
xgrocery xshopping xat xRetailer xY, xhe xnotices xa xfloor xdisplay xand xdecides xto xbuy xhis
xwidgets xat xRetailer xY xinstead xof xRetailer xX. x- xCORRECT xANSWER-Which xof xthe
xfollowing xis xan xexample xof xbuyer xconversion? x
x
A. A xwidget xcategory xshopper xusually xbuys xwidgets xat xRetailer xX. xWhile xdoing
xhis xgrocery xshopping xat xRetailer xY, xhe xnotices xa xfloor xdisplay xand xdecides xto xbuy
xhis xwidgets xat xRetailer xY xinstead xof xRetailer xX. x
B. A xwidget xcategory xshopper xusually xbuys xone xcase xof xwidgets xat xRetailer xX
xwhile xhe's xdoing xhis xgrocery xshopping. xHe's xbuying xsupplies xfor xa xtrade xshow xevent
x x x x x
x
2024 x x
x
x
A. xMarket xshares. xThrough xa xcompilation xof xbanners xin xthe xdata. x-
xCORRECT
ANSWER-Which xof xthe xfollowing xanalytics xis xNOT xavailable xin xretailer xPOS
xdata?
x
A. Market xshares. xThrough xa xcompilation xof xbanners xin xthe xdata. x
B. All xof xthese xanalytics xare xavailable xin xretailer xPOS xdata. x
C. Trends. xThrough xtime xvariations xavailable xin xthe xdata. x
D. Sales xand xprofit xanalysis. xThrough xtotal xstore, xaisle, xdepartment, xbrand, xand
xsegment. x
E. Shopper xinsights. xThrough xtransactional xand xshopping xbasket xdata. x
x
A. xEnsuring xthe xloyalty xcard xdata xupdates xcorrectly. x- xCORRECT xANSWER-What's
xthe x
least ximportant xconsideration xwhen xcreating xa xmonthly xupdated xstore-level xreport
xfrom
x
syndicated xscanner
xdata?
x
x
A. xEnsuring xthe xloyalty xcard xdata xupdates
xcorrectly.
x
B. xPlanning xfor xnew xstore xopenings xor
xclosures.
x
C. xIdentifying xkey xperformance
xindicators.
D. xPlanning xfor xnew xproducts xthat xmay xbe xintroduced xafter xthe xreport xis
xcreated.
x
D. x$106,250.00 x(Work x=Sales x/ xAC xDistribution... x= x8,500,000/80) x- xCORRECT
xANSWER-If xa xSKU xhas xachieved x$8,500,000 xin xsales xand xhas x80% xACV
xdistribution, xwhat xis xits xSales xper xPoint xof xDistribution x(SPPD)? x
x
A. $531.25 x
B. $1,062.50 x
C. $106.25 x
D. $106,250.00 x
x
True x(share) x- xCORRECT xANSWER-True xor xfalse? xIf xa xretailer xsells x$135 xmillion xin
x13 xweeks xand xgrew x20% xvs xyear xago xand xthe xMarket xsells x$500 xmillion xin x13
xweeks xand xgrew x18% xversus xa xyear xago xthen xthe xretailer xis xgaining x$ xshare. x
x
,A. xShare xof xfeatures xby xbrand xdivided xby xthe xbrand's xdollar xshare xwithin xthe
xcategory x-
x
CORRECT xANSWER-How xdo xyou xdetermine xfair xshare xof xfeatures xfor xa
xbrand?
x
A. Share xof xfeatures xby xbrand xdivided xby xthe xbrand's xdollar xshare xwithin xthe
xcategory x
B. Dollar xsales xsold xon xfeature xdivided xby xtotal xdollar xsales xfor xa xbrand x
C. Share xof xfeatures xby xbrand xfor xthe xmarket xminus xshare xof xfeatures xby xbrand xfor
xthe xretailer x
D. Promoted xsales xshare xby xbrand xminus xbase xsales xshare xby xbrand x
x
A. xMarket xbasket xanalysis x- xCORRECT xANSWER-Which xof xthe xfollowing xanalyses
xprovides xthe xinformation xabout xother xproducts xthat xare xpurchased xat xthe xsame xtime
xas xa xspecific xcategory? x
x
A. Market xbasket xanalysis x
B. Geodemographic xanalysis x
C. Leakage xtree xanalysis x
D. Syndicated xscanner xdata xanalysis x
x
A. xProduct xline xextension x- xCORRECT xANSWER-A xSupplier xdecides xto xintroduce xa
xnew xproduct xsize xin xBrand xA, xwhich xis xa x12-pack xof xsmaller-sized xproducts xthan xthe
xoriginal xlineup. xWhat xis xthis xan xexample xof? x
x
A. Product xline xextension x
B. Brand xextension x
C. Cannibalization x
D. Incremental xcontribution x
x
66 x(WORK= x(1) xSales xper x$MM xACV: x10,000/25=400 x(2) xSales xIndex: x
(400/600)*100=66.6667) x- xCORRECT xANSWER-Calculate xthe x"Sales xIndex" xbased
xon xthe xfollowing xinformation: x• xStore xUnits: x10,000 x• xStore xACV x$: x$25 xmillion x•
xChain xSales xper x$MMACV: x600 xType xyour xnumeric xanswer xin xthe xspace xbelow. x
x
C. xTurf xprotecting, xprofit xgenerating, xcash xgenerating x- xCORRECT xANSWER-After
xdeveloping xmeasurable xcategory xobjectives xwhat xare xsome xexamples xof xcategory
xstrategies xthat xcan xsupport xthe xobjectives? x
x
A. Price xgenerating, xturf xprotecting, xpromotional xadvertising x
B. Promotional xadvertising, xprice xgeneration, xproduct xmobility x
C. Turf xprotecting, xprofit xgenerating, xcash xgenerating x
D. SKU xproliferation, xturf xprotecting, xtraffic xbuilding x
x
D. xA xmodel xthat xspreads xthe xcost xof xa xcompany's xactivities xevenly xacross xall xthe
xcompany's xproducts x- xCORRECT xANSWER-Which xof xthe xfollowing xdescriptions
xdoes xnot xdescribe xactivity-based xcosting? x
x
, A. A xmodel xthat xassigns xthe xcost xof xa xcompany's xactivities xto xall xthe xcompany's
xproducts, xaccording xto xthe xamount xeach xproduct xactually xconsumes x
B. A xmodel xthat xtranslates xindirect xcosts xinto xdirect xcosts x
C. A xmodel xthat xaccounts xfor xthe xcost xof xoverhead xin xthe xcost xof xa xcompany's
xproducts xD. xA xmodel xthat xspreads xthe xcost xof xa xcompany's xactivities xevenly
xacross xall xthe xcompany's xproducts x
x
D. xVariety xand xcapacity x- xCORRECT xANSWER-When xdeciding xwhich xproducts xto
xcarry, x
x
what xare xthe xtwo xmost ximportant xfactors xthat xretailers xmust xkeep xin
xbalance?
x
A. Number xof xpotential xfacings xand xcapacity x
B. Linear xspace xoptimization xand xcapacity x
C. Out-of-stocks xand xturns x
D. Variety xand xcapacity x
x
D. xTo xidentify xpotential xassortment, xpricing, xand xpromotion xopportunities xfor xthe
xretailer xfrom xthe xmarketplace. x- xCORRECT xANSWER-Why xis xit ximportant xto
xcompare xa xretailer's xpoint-of-sale xdata xwith xsyndicated xmarket-level xdata? x
x
A. Retailers' xPOS xdata xcan xbe xinaccurate xand xinconsistent. x
B. Syndicated xdata xcannot xbe xintegrated xwith xretailer's xpoint-of-sale xdata xbecause xit
xmeasures xdifferent xconsumers. x
C. Syndicated xdata xis xmore xaccurate xthan xretailer's xPOS xdata xand xoffers xa xstore-
level xview xof xsales xtrends. x
D. To xidentify xpotential xassortment, xpricing, xand xpromotion xopportunities xfor xthe
xretailer xfrom xthe xmarketplace. x
x
B. xFalse. xGMROI xrates xneed xto xbe xcompared xto xother xcategory xor xvendor xresults xin
xorder xto xconclude xefficiency. x- xCORRECT xANSWER-True xor xfalse? xA xminimum
xGMROI xof x2.0 xshould xbe xattained xin xorder xto xachieve xinventory xefficiencies xacross
xthe xstore. x
x
A. True. xThe xminimum xis xrequired xto xachieve xpayout xon xinventory xholding xcosts. x
B. False. xGMROI xrates xneed xto xbe xcompared xto xother xcategory xor xvendor xresults xin
xorder xto xconclude xefficiency. x
x
A. xA xwidget xcategory xshopper xusually xbuys xwidgets xat xRetailer xX. xWhile xdoing xhis
xgrocery xshopping xat xRetailer xY, xhe xnotices xa xfloor xdisplay xand xdecides xto xbuy xhis
xwidgets xat xRetailer xY xinstead xof xRetailer xX. x- xCORRECT xANSWER-Which xof xthe
xfollowing xis xan xexample xof xbuyer xconversion? x
x
A. A xwidget xcategory xshopper xusually xbuys xwidgets xat xRetailer xX. xWhile xdoing
xhis xgrocery xshopping xat xRetailer xY, xhe xnotices xa xfloor xdisplay xand xdecides xto xbuy
xhis xwidgets xat xRetailer xY xinstead xof xRetailer xX. x
B. A xwidget xcategory xshopper xusually xbuys xone xcase xof xwidgets xat xRetailer xX
xwhile xhe's xdoing xhis xgrocery xshopping. xHe's xbuying xsupplies xfor xa xtrade xshow xevent
