BMGT Exam 2 ACTUAL Exam Questions
and CORRECT Answers
Integrated Market Communication - CORRECT ANSWER - Combines all promotional
tools into a comprehensive strategy that should lead to a positive product image and the meeting
of goals.
Product Placement - CORRECT ANSWER - Advertisers pay to have their product appear
in movies and television shows; extra can be paid to have the product actually used by an actor
on-screen.
Infomercials/Product Sales Networks - CORRECT ANSWER - A full length TV program,
or cable channel, dedicated to promoting products.
Sales Promotion - CORRECT ANSWER - Marketing efforts designed to generate
immediate interest in purchasing a product or service (i.e.: coupons, sales, discounts, premiums,
sweepstakes, contests, etc.).
Word of Mouth - CORRECT ANSWER - Promoting people to tell positive things about
the product to others.
Viral Marketing - CORRECT ANSWER - Encourages people to pass along a message to
others.
Public Relations(PR) - CORRECT ANSWER - The goal of PR is to develop activities or
events that help promote a favorable reputation between a company and its customers and
prospects.
Publicity - CORRECT ANSWER - Attempts to influence the press (and other media) to
print stories that promote a favorable image of a company and its products or services.
, Human Resources Management - CORRECT ANSWER - Determines staffing needs, then
provides recruitment and selection of appropriate personnel and management of the employment
relationship, which includes: employee development, motivation, compensations, rewards,
scheduling, etc.
Extrinsic reward - CORRECT ANSWER - Something given as a reward for good
performance (i.e.: monetary, indirect/fringe benefits, etc.)
Intrinsic reward - CORRECT ANSWER - Personal satisfaction
Scientific management - CORRECT ANSWER - Developed by Frederick Taylor,
scientific management studied the most efficient way to perform any task.
Hawthorne effect - CORRECT ANSWER - Developed by Elton Mayo, the Hawthorne
effect states that workers feel more motivated when they are being studied or monitored.
Hygiene factors - CORRECT ANSWER - Cause dissatisfaction but do not motivate
employees
Motivator factors - CORRECT ANSWER - Responsible for the largest percentage in
productivity
Theory X - CORRECT ANSWER - A Theory X manager believes that employees do not
really want to work and that is their job to structure work and energize the employee.
Theory Y - CORRECT ANSWER - Theory Y management believes that, given the right
conditions, most people will want to do well at work and of unused creative in the workforce.
Theory Z - CORRECT ANSWER - Details a blend of American and Japanese
management styles that is more flexible and holistic.
and CORRECT Answers
Integrated Market Communication - CORRECT ANSWER - Combines all promotional
tools into a comprehensive strategy that should lead to a positive product image and the meeting
of goals.
Product Placement - CORRECT ANSWER - Advertisers pay to have their product appear
in movies and television shows; extra can be paid to have the product actually used by an actor
on-screen.
Infomercials/Product Sales Networks - CORRECT ANSWER - A full length TV program,
or cable channel, dedicated to promoting products.
Sales Promotion - CORRECT ANSWER - Marketing efforts designed to generate
immediate interest in purchasing a product or service (i.e.: coupons, sales, discounts, premiums,
sweepstakes, contests, etc.).
Word of Mouth - CORRECT ANSWER - Promoting people to tell positive things about
the product to others.
Viral Marketing - CORRECT ANSWER - Encourages people to pass along a message to
others.
Public Relations(PR) - CORRECT ANSWER - The goal of PR is to develop activities or
events that help promote a favorable reputation between a company and its customers and
prospects.
Publicity - CORRECT ANSWER - Attempts to influence the press (and other media) to
print stories that promote a favorable image of a company and its products or services.
, Human Resources Management - CORRECT ANSWER - Determines staffing needs, then
provides recruitment and selection of appropriate personnel and management of the employment
relationship, which includes: employee development, motivation, compensations, rewards,
scheduling, etc.
Extrinsic reward - CORRECT ANSWER - Something given as a reward for good
performance (i.e.: monetary, indirect/fringe benefits, etc.)
Intrinsic reward - CORRECT ANSWER - Personal satisfaction
Scientific management - CORRECT ANSWER - Developed by Frederick Taylor,
scientific management studied the most efficient way to perform any task.
Hawthorne effect - CORRECT ANSWER - Developed by Elton Mayo, the Hawthorne
effect states that workers feel more motivated when they are being studied or monitored.
Hygiene factors - CORRECT ANSWER - Cause dissatisfaction but do not motivate
employees
Motivator factors - CORRECT ANSWER - Responsible for the largest percentage in
productivity
Theory X - CORRECT ANSWER - A Theory X manager believes that employees do not
really want to work and that is their job to structure work and energize the employee.
Theory Y - CORRECT ANSWER - Theory Y management believes that, given the right
conditions, most people will want to do well at work and of unused creative in the workforce.
Theory Z - CORRECT ANSWER - Details a blend of American and Japanese
management styles that is more flexible and holistic.
