CMN 170V Midterm Lecture Study Guide || all solved.
The three-dimensional "cube" framework we introduced in the previous session has three sides to
it. They are (roughly speaking): correct answers Technology, applications, interventions
Artificial Intelligence controls humanity" This is an example of: correct answers Technological
determinism
"Artificial Intelligence can be used to control humanity" This is an example of: correct answers
Social constructivism
What is "microtargeting? correct answers Direct marketing data mining that involve predictive
market segmentation
According to this slide, how does the author of this book, Chris Nodder, call these 57 design
patterns? correct answers Persuasive design patterns
The (so-called) "big 5" in tech are: correct answers Amazon, Google, Microsoft, Facebook,
Apple
Mobile phones produce location data, but as long as it is anonymized, there's no problem with
sharing it. Your privacy will be preserved. correct answers False
What accuracy will the machine reach with 5 pictures of your face? correct answers 90% Male,
80% Female
How many options can you find? (facebook gender options) correct answers More than 30
options
, What kind of emails appear? correct answers Emails from all kinds of people and organizations,
including the university, Health Care provider, insurance, professors, newspaper, supermarket,
online delivery services, retailer, and many more
In a two-dimensional graph, the convention is that: correct answers The horizontal axis is called
the "x-axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? correct answers "We've got Paleolithic
emotions, medieval institutions, and god-like technologies"
In order to get your attention, machines need to be intelligent enough to correct answers
Overcome your weakest vulnerabilities
Why do these technologies often get people addicted, when applied in the "attention economy"?
correct answers If you are addicted to it, you are sure to give it your attention, even to an
unreasonable degree
In the "attention economy", what is the variable that assures income to the participating
companies? correct answers The amount of time you give the provided information your
attention
What is A/B testing? correct answers A user experience research methodology consisting of a
randomized experiment with two variants, A and B
The "confirmation bias" is the tendency of humans: correct answers To search for, interpret,
favor, and recall information that confirms or supports one's prior personal beliefs or values
The "novelty effect" is the tendency of humans to: correct answers Have a strong response the
first time that individual is faced with a novel experience
The three-dimensional "cube" framework we introduced in the previous session has three sides to
it. They are (roughly speaking): correct answers Technology, applications, interventions
Artificial Intelligence controls humanity" This is an example of: correct answers Technological
determinism
"Artificial Intelligence can be used to control humanity" This is an example of: correct answers
Social constructivism
What is "microtargeting? correct answers Direct marketing data mining that involve predictive
market segmentation
According to this slide, how does the author of this book, Chris Nodder, call these 57 design
patterns? correct answers Persuasive design patterns
The (so-called) "big 5" in tech are: correct answers Amazon, Google, Microsoft, Facebook,
Apple
Mobile phones produce location data, but as long as it is anonymized, there's no problem with
sharing it. Your privacy will be preserved. correct answers False
What accuracy will the machine reach with 5 pictures of your face? correct answers 90% Male,
80% Female
How many options can you find? (facebook gender options) correct answers More than 30
options
, What kind of emails appear? correct answers Emails from all kinds of people and organizations,
including the university, Health Care provider, insurance, professors, newspaper, supermarket,
online delivery services, retailer, and many more
In a two-dimensional graph, the convention is that: correct answers The horizontal axis is called
the "x-axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? correct answers "We've got Paleolithic
emotions, medieval institutions, and god-like technologies"
In order to get your attention, machines need to be intelligent enough to correct answers
Overcome your weakest vulnerabilities
Why do these technologies often get people addicted, when applied in the "attention economy"?
correct answers If you are addicted to it, you are sure to give it your attention, even to an
unreasonable degree
In the "attention economy", what is the variable that assures income to the participating
companies? correct answers The amount of time you give the provided information your
attention
What is A/B testing? correct answers A user experience research methodology consisting of a
randomized experiment with two variants, A and B
The "confirmation bias" is the tendency of humans: correct answers To search for, interpret,
favor, and recall information that confirms or supports one's prior personal beliefs or values
The "novelty effect" is the tendency of humans to: correct answers Have a strong response the
first time that individual is faced with a novel experience
