DMI Certification Exam Solved Correctly
To Score A+
direct marketing CORRECT ANSWERS promoting and selling directly to the end buyer
from the manufacturer with no other media owner involved
traditional media
print marketing CORRECT ANSWERS a form of advertising that uses physically printed
media to reach consumers, business customers and prospects
traditional media
broadcast marketing CORRECT ANSWERS commercials either aired on television or
radio which are typically called spots a.k.a. on-air advertising; primary revenue
generator for commercial tv and radio
traditional media
referral marketing CORRECT ANSWERS promoting products or services to new
customers through referrals, usually word-of-mouth; most happen spontaneously
traditional media
reach CORRECT ANSWERS the total number of people exposed to your media
frequency CORRECT ANSWERS how often the audience sees your ad
engagement CORRECT ANSWERS the level to which an audience is able to interact
with your content
relationship CORRECT ANSWERS the relationship between media and audience
defined by the nature of the message of your content
method CORRECT ANSWERS main tactics used to bring the consumer through the
buyer's journey (pull consumers through content or push it to them)
Email and Automation Marketing CORRECT ANSWERS Marketing emails and
automation solve for conversion and loyalty. This channel helps reaching out to the
customer at the right time, directly and leading them to a conversion destination, such
as a landing page. The main communication need and buyer's journey stage that is
targeted is raising interest, and converting and retaining customers by providing
additional value to the brand and product.
To Score A+
direct marketing CORRECT ANSWERS promoting and selling directly to the end buyer
from the manufacturer with no other media owner involved
traditional media
print marketing CORRECT ANSWERS a form of advertising that uses physically printed
media to reach consumers, business customers and prospects
traditional media
broadcast marketing CORRECT ANSWERS commercials either aired on television or
radio which are typically called spots a.k.a. on-air advertising; primary revenue
generator for commercial tv and radio
traditional media
referral marketing CORRECT ANSWERS promoting products or services to new
customers through referrals, usually word-of-mouth; most happen spontaneously
traditional media
reach CORRECT ANSWERS the total number of people exposed to your media
frequency CORRECT ANSWERS how often the audience sees your ad
engagement CORRECT ANSWERS the level to which an audience is able to interact
with your content
relationship CORRECT ANSWERS the relationship between media and audience
defined by the nature of the message of your content
method CORRECT ANSWERS main tactics used to bring the consumer through the
buyer's journey (pull consumers through content or push it to them)
Email and Automation Marketing CORRECT ANSWERS Marketing emails and
automation solve for conversion and loyalty. This channel helps reaching out to the
customer at the right time, directly and leading them to a conversion destination, such
as a landing page. The main communication need and buyer's journey stage that is
targeted is raising interest, and converting and retaining customers by providing
additional value to the brand and product.
