IGCSE Business Studies – 1.5 Business Objectives and Stakeholder Objectives – Cambridge CIE – Detailed Topic Summary with Definitions

IGCSE Business Studies – 1.5 Business Objectives and Stakeholder Objectives – Cambridge CIE
– Detailed Topic Summary with Definitions

ifferent business objectives Business survival, Growth, Profit, Returns to shareholders,
Market share



Market share Percentage of total market sales held by one brand or business
formula:
Market share%=(Company sales/Total market sales)*100



Objectives of social enterprises -Social- provide jobs and support to disadvantaged groups
-Environmental- protect the environment
-Financial- make profit to invest back into social enterprise



Social enterprise Social objectives that aim to make a profit to reinvest back into the
business



Stakeholder Person or group that has an interest in the performance and activities of a
business



Internal stakeholders & examples and their objectives Person or group that work for or
owns the business e.g.
-Owners: risk takers and invest capital into the business
obj: profit maximisation and business growth
-Workers: people involved in the business
obj: employee contract, regular payment, job satisfaction
-Managers: control work of other workers
obj: job security, higher salaries than other workers, business growth