MBA 706 Final Exam with Questions and Correct Answers 2025.

MBA 706 Final Exam with Questions and
Correct Answers 2025




Customers ,are: ,- ,CORRECT ,ANSWER-customers, ,clients, ,partners ,& ,society ,at ,large

Marketing ,Mix ,- ,CORRECT ,ANSWER-creating ,offering ,(products), ,delivering
,(distribution), ,value ,(pricing), ,communicating ,(integrated ,marketing ,communication)


Strategic ,Planning ,- ,CORRECT ,ANSWER-the ,activity, ,set ,of ,institutions ,& ,processes

Customer ,decision ,processes ,are ,driven ,by: ,- ,CORRECT ,ANSWER-needs, ,wants, ,&
,desires ,which ,are ,culturally ,define


What ,is ,the ,purpose ,for ,a ,target ,market? ,- ,CORRECT ,ANSWER-Because ,sellers
,cannot ,meet ,everyones ,needs, ,wants, ,and ,desires, ,they ,usually ,focus ,on ,a ,specific
,group ,to ,focus ,their ,marketing ,efforts


Marketing ,Mix ,(4 ,P's) ,- ,CORRECT ,ANSWER-Product, ,Price, ,Place, ,Promotion

products ,can ,be ,defined ,as: ,- ,CORRECT ,ANSWER-goods ,(tangible), ,services
,(intangible), ,& ,ideas ,(concepts)


What ,impacts ,distribution? ,- ,CORRECT ,ANSWER-costs, ,availability, ,& ,consumer
,perceptions


Pricing ,can ,be ,a ,proxy ,for ,what? ,- ,CORRECT ,ANSWER-quality

strategic ,planning ,includes ,a ,set ,of ,processes ,which ,are ,what? ,- ,CORRECT
,ANSWER-heavily ,dependent ,on ,data ,driven ,decision ,making


Strategic ,planning ,is ,only ,effective ,if ,we ,________ ,- ,CORRECT ,ANSWER-monitor
,and ,control


marketing ,process ,model ,5 ,steps ,- ,CORRECT ,ANSWER-1. ,market ,& ,environmental
,analysis
2. ,fixing ,marketing ,target
3. ,setting ,marketing ,strategy