MKT 315 ACTUAL EXAM 2025/2026 QUESTIONS AND
SOLUTIONS MARKED A+
✔✔Seeker Channels - ✔✔•Seeker channels are social platforms that users go to when
seeking specific content
-Think of these as modified search engines
•Users search for and discover content
-YouTube and Pinterest
✔✔Seeker Channels are great for - ✔✔social influencing
social selling
✔✔social influencing - ✔✔Strategically placing content on these sites provides away to
share valuable information with a target audience while building authority for a brand
✔✔social selling - ✔✔Optimizing videos or images with CTAs that serve to transform
leads into customer - or at least consumer more content on your site
✔✔engagement channels - ✔✔-- Users primarily engage and connect with others
-- Best for social listening
--Good for sharing content and networking
✔✔social listening - ✔✔-- strategically monitoring and responding to mentions
-- If you are just getting started, base for a social strategy
✔✔listening tools - ✔✔Google Alerts
Mention
Hootsuite
✔✔listening affecting influencing - ✔✔by letting you know the type of content your
audience finds most valuable
✔✔listening affecting networking - ✔✔by paying attention to who is sharing influential
information in your industry
✔✔listening affecting selling - ✔✔by answering questions and offering insights until a
prospect is ready to make a buying decision
✔✔Brands - ✔✔Company name, brands, sub-brands, products, etc.
✔✔topics - ✔✔Industry related topics on which to build authority
✔✔competitors - ✔✔Who they are, what others say about them, and how they interact
,✔✔influencers - ✔✔Who are they and what do they contribute
✔✔people - ✔✔What do people say about high-profile, forward facing people within
your company
✔✔feedback loop - ✔✔makes sure that prospects and customers feel valued and heard
✔✔social influencing does not have a - ✔✔direct effect on revenue or cost, but it does
have a tremendous effect on value
✔✔social influencing increases - ✔✔mind share
✔✔Keep content interesting - ✔✔- Don't always direct to products/services you offer
- Discuss topics that your target audience finds interesting and conversation worthy
- Think about how your business can expand conversation beyond your
products/services
✔✔splintering - ✔✔Breaking your content into pieces and posting them a la carte
✔✔visualizing - ✔✔-Create a visual asset for every splinter
-Even use verbiage to create an image
✔✔tagging - ✔✔Draws attention and traffic from other social influencers and their
followers
✔✔monitoring - ✔✔--Most social action occurs in the first 24 hours of a post
-- URL shorteners like Bitly make this easy and save space
✔✔scheduling - ✔✔Long term automated distribution is necessary to combat the
transient nature of social media
✔✔social networking - ✔✔• Tap into niche media rather than going for the big guns right
out of the gate
• Network by topic and share your expertise in the field
• Use SEO for your content as media are more than ever using search engines to locate
sources
✔✔social selling uses a - ✔✔value-first strategy to generate leads and sales
• The main goal is to move prospects and leads from channels that you don't
own(Twitter, Instagram, etc.) to channels that you do own
- Website
- Email list
, ✔✔5 Steps to Social Selling - ✔✔1) there are two sides
2) redefine sales goals
3) invest in team education
4) choose the right tools
5) allow ample time and track feedback
✔✔outbound prospecting - ✔✔-- Gathering intelligence and learning as much as
possible about your customer base
-- Directly reaching out to them and introducing them to your company
✔✔inbound marketing - ✔✔-- The process of building a pipeline of leads through
content
-- Discovering, curating, and sharing content should be exhaustive
✔✔Redefine sales goals - ✔✔Social selling means more than closing deals
-- referral traffic
-- direct traffic
-- net promoter score
-- exposure to new audiences
✔✔referral traffic - ✔✔Web visitors who come to your website through social media.
This metric tells you that your content is generating awareness
✔✔direct traffic - ✔✔Audiences who visit your website by typing your URL into your
browser. This metric tells you that your brand is memorable
✔✔Net Promoter Score - ✔✔this metric measures loyalty between brands and their
customers. This metric is based on the direct question - "How likely is it that you would
recommend our company/ product/service to a friend or colleague?
✔✔exposure to new audiences - ✔✔content will quickly become your brand's engine for
growth. an advocacy marketing program can help your business uncover new customer
acquisition and conversation channels
✔✔invest in team education - ✔✔-- Social selling is a new field
-- Before investing in a social selling program, you should develop the core
infrastructure to educate your team through guides, internal blog posts, webinars, and
training sessions.
✔✔choose the right tools - ✔✔hootsuite
mention
✔✔Allow ample time and track feedback - ✔✔- Know what your goals are and monitor:
• Leads
SOLUTIONS MARKED A+
✔✔Seeker Channels - ✔✔•Seeker channels are social platforms that users go to when
seeking specific content
-Think of these as modified search engines
•Users search for and discover content
-YouTube and Pinterest
✔✔Seeker Channels are great for - ✔✔social influencing
social selling
✔✔social influencing - ✔✔Strategically placing content on these sites provides away to
share valuable information with a target audience while building authority for a brand
✔✔social selling - ✔✔Optimizing videos or images with CTAs that serve to transform
leads into customer - or at least consumer more content on your site
✔✔engagement channels - ✔✔-- Users primarily engage and connect with others
-- Best for social listening
--Good for sharing content and networking
✔✔social listening - ✔✔-- strategically monitoring and responding to mentions
-- If you are just getting started, base for a social strategy
✔✔listening tools - ✔✔Google Alerts
Mention
Hootsuite
✔✔listening affecting influencing - ✔✔by letting you know the type of content your
audience finds most valuable
✔✔listening affecting networking - ✔✔by paying attention to who is sharing influential
information in your industry
✔✔listening affecting selling - ✔✔by answering questions and offering insights until a
prospect is ready to make a buying decision
✔✔Brands - ✔✔Company name, brands, sub-brands, products, etc.
✔✔topics - ✔✔Industry related topics on which to build authority
✔✔competitors - ✔✔Who they are, what others say about them, and how they interact
,✔✔influencers - ✔✔Who are they and what do they contribute
✔✔people - ✔✔What do people say about high-profile, forward facing people within
your company
✔✔feedback loop - ✔✔makes sure that prospects and customers feel valued and heard
✔✔social influencing does not have a - ✔✔direct effect on revenue or cost, but it does
have a tremendous effect on value
✔✔social influencing increases - ✔✔mind share
✔✔Keep content interesting - ✔✔- Don't always direct to products/services you offer
- Discuss topics that your target audience finds interesting and conversation worthy
- Think about how your business can expand conversation beyond your
products/services
✔✔splintering - ✔✔Breaking your content into pieces and posting them a la carte
✔✔visualizing - ✔✔-Create a visual asset for every splinter
-Even use verbiage to create an image
✔✔tagging - ✔✔Draws attention and traffic from other social influencers and their
followers
✔✔monitoring - ✔✔--Most social action occurs in the first 24 hours of a post
-- URL shorteners like Bitly make this easy and save space
✔✔scheduling - ✔✔Long term automated distribution is necessary to combat the
transient nature of social media
✔✔social networking - ✔✔• Tap into niche media rather than going for the big guns right
out of the gate
• Network by topic and share your expertise in the field
• Use SEO for your content as media are more than ever using search engines to locate
sources
✔✔social selling uses a - ✔✔value-first strategy to generate leads and sales
• The main goal is to move prospects and leads from channels that you don't
own(Twitter, Instagram, etc.) to channels that you do own
- Website
- Email list
, ✔✔5 Steps to Social Selling - ✔✔1) there are two sides
2) redefine sales goals
3) invest in team education
4) choose the right tools
5) allow ample time and track feedback
✔✔outbound prospecting - ✔✔-- Gathering intelligence and learning as much as
possible about your customer base
-- Directly reaching out to them and introducing them to your company
✔✔inbound marketing - ✔✔-- The process of building a pipeline of leads through
content
-- Discovering, curating, and sharing content should be exhaustive
✔✔Redefine sales goals - ✔✔Social selling means more than closing deals
-- referral traffic
-- direct traffic
-- net promoter score
-- exposure to new audiences
✔✔referral traffic - ✔✔Web visitors who come to your website through social media.
This metric tells you that your content is generating awareness
✔✔direct traffic - ✔✔Audiences who visit your website by typing your URL into your
browser. This metric tells you that your brand is memorable
✔✔Net Promoter Score - ✔✔this metric measures loyalty between brands and their
customers. This metric is based on the direct question - "How likely is it that you would
recommend our company/ product/service to a friend or colleague?
✔✔exposure to new audiences - ✔✔content will quickly become your brand's engine for
growth. an advocacy marketing program can help your business uncover new customer
acquisition and conversation channels
✔✔invest in team education - ✔✔-- Social selling is a new field
-- Before investing in a social selling program, you should develop the core
infrastructure to educate your team through guides, internal blog posts, webinars, and
training sessions.
✔✔choose the right tools - ✔✔hootsuite
mention
✔✔Allow ample time and track feedback - ✔✔- Know what your goals are and monitor:
• Leads
