,COM1514 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 1 2025 -
DUE May 2025
MULTIPLE CHOICE,ASSURED EXCELLENCE
TABLE OF CONTENTS
1. INTRODUCTION
2. 2 MEDIA ARTEFACTS
2.1 The Five Functions of Mass Media
Communication
2.2 Uses and Gratifications Theory
2.2.1 Briefly Discuss the Uses and
Gratifications Theory
2.2.2 Diversion
2.2.3 Personal Relations
2.2.4 Personal Identity
2.2.5 Surveillance
3. MEDIA, DEVELOPMENT AND
DEMOCRACY
3.1 Decolonising African Media and
Communication Studies in the Global
South
3.2 Civilians' Watchdog Role on the
Internet and Social Media Networks
3.3 Media-State Relations in the African
Context
, 4. MEDIA INSTITUTIONS
4.1.1 Differentiation between a Media
Institution and a Media Institution with an
Agency
4.1.2 Examples of Media Institutions vs
Media Institutions with an Agency
4.2 Types of Media Institutions
4.2.1 Explanation of Types of Media
Institutions
4.2.2 Functioning of Media
Institutions
4.3 Five Elements of the Circuit of
Culture
5. CONCLUSION
6. REFERENCES
1. INTRODUCTION
Mass media plays a vital role in shaping modern society through
the dissemination of information, entertainment, and cultural
values. It not only influences public opinion and behaviour but
also serves as a platform for communication and dialogue in
democratic societies. This work explores media artefacts
through theoretical lenses, discusses the role of media in
(COMPLETE ANSWERS) Semester 1 2025 -
DUE May 2025
MULTIPLE CHOICE,ASSURED EXCELLENCE
TABLE OF CONTENTS
1. INTRODUCTION
2. 2 MEDIA ARTEFACTS
2.1 The Five Functions of Mass Media
Communication
2.2 Uses and Gratifications Theory
2.2.1 Briefly Discuss the Uses and
Gratifications Theory
2.2.2 Diversion
2.2.3 Personal Relations
2.2.4 Personal Identity
2.2.5 Surveillance
3. MEDIA, DEVELOPMENT AND
DEMOCRACY
3.1 Decolonising African Media and
Communication Studies in the Global
South
3.2 Civilians' Watchdog Role on the
Internet and Social Media Networks
3.3 Media-State Relations in the African
Context
, 4. MEDIA INSTITUTIONS
4.1.1 Differentiation between a Media
Institution and a Media Institution with an
Agency
4.1.2 Examples of Media Institutions vs
Media Institutions with an Agency
4.2 Types of Media Institutions
4.2.1 Explanation of Types of Media
Institutions
4.2.2 Functioning of Media
Institutions
4.3 Five Elements of the Circuit of
Culture
5. CONCLUSION
6. REFERENCES
1. INTRODUCTION
Mass media plays a vital role in shaping modern society through
the dissemination of information, entertainment, and cultural
values. It not only influences public opinion and behaviour but
also serves as a platform for communication and dialogue in
democratic societies. This work explores media artefacts
through theoretical lenses, discusses the role of media in
