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DPR2605 Assignment 4 (COMPLETE ANSWERS PORTFOLIO) Semester 1 2025 - DUE 15 May 2025

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The Applied Public Relations Programme - DPR2605 Assignment 4 (PORTFOLIO) Semester 1 2025 - DUE 15 May 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... E-PORTFOLIO_2025/S1 DECLARATION [1] All work submitted by you, whether as an assignment, assignment portfolio or examination portfolio, must be accompanied by a declaration (correct format is found in your tutorial letter CMNALLE/301), signed by you verifying that the work is your own. This declaration must be placed in the front of your portfolio, after the cover letter NOT at the end of your portfolio assessment. TABLE OFCONTENTS [1] You need to list the headings used in your own assignment when compiling your table of contents. Please take note of the typography applicable to the various headings as stated in your tutorial letter CMNALLE/301. INTRODUCTION [2.5] The introduction must provide a general overview of each topic that was discussed in this Assessment. While writing the introduction, a logical flow of ideas needs to be maintained. The introduction should not have been written in bullet format, but rather in essay format. SECTION A–CONTENT Please read the article under Lesson 4 titled: National Nutrition Week: Eat Right for a Better Life to be able to answer the following questions. (Ensure that you use the numbering as given in the question itself) 1. What are the main objectives of National Nutrition Week? 2. Namefive contributing factors to the food insecurity in rural South Africa [4] [5] 3. According to World Health Organization what dietary risks contributed to the non communicable disease burden in 2017? [4] 4. In your opinion, why is nutritional education important both at early childhood development centre and in households across South Africa. Student needs to make arguments supported by data presented in the article. [8] 5. Why is it important that we have awareness campaigns about healthy eating and nutritional health. Present your own opinion [4] Subtotal: 25 Marks SECTION B–NATIONAL NUTRITION WEEK This is an application question National Nutrition Week is a reminder for families to focus on making healthy food choices, with a specific focus on incorporating more vegetables into their daily meals. In 2025, national nutrition week will run from 6-11 October 2025, and as a PR practitioner you are asked to use the RAISE formula to develop an awareness and educational campaign specifically for school children (aged 7-13) in the rural Limpopo, South Africa. The campaign is to educate your chosen target audience about the importance of nutritional education, and healthy eating. Your campaign must educate the target audience about healthy eating as a possible solution against the national overweight and obesity crisis. The campaign must be translated for both traditional and digital media, and you are allocated a period of 14-days time-frame to do this campaign. In your campaign plan we want to see the day-to-day strategies and activities for the campaign. Your campaign strategies, campaign activities, campaign name, campaign message must be clearly detailed in your campaign. The allocated budget will be R3 million, so you need to include a breakdown of how this budget will be utilized in your campaign. In a table format students should provide a detailed breakdown of how the allocated budget was used for this campaign. Remember your campaign needs to be educational and raise awareness about the importance of nutritional education, and healthy eating. Use the RAISE formula to guide you in structuring YOUR OWN campaign, and also to present your campaign. The RAISE formula is the most frequently adopted formula used by public relations and it stands for research, adaptation and implementation of strategy and evaluation. According to this formula, a public relations campaign involves the following steps:  Research– this step points to the process of discovering all the relevant facts around the issue or situation. Various methods are often used to research the issue or situation, determine the issue or situation, and formulate it in a statement.  Adaptation– this step requires the organization to adapt to the identified problem and includes formulating objectives, identifying and distinguishing between the different public's, researching possible solutions, determining resources and developing a system of continuous liaison with management.  Whichshortcomings do you need to address in future?  To what extent have you achieved the learning outcomes formulated for each study unit? Specify the learning outcomes you have achieved. SOURCESCONSULTEDLIST [1] Students should correctly reference and cite sources in-text and in the sources consulted list. The students MUST include their lessons as their official study material Please refer to Tutorial Letter CMNALLE/301 for guidelines on the technical presentation of your portfolio assessment Marking Rubric DPR2605 Marker: PORTFOLIO MARK SCHEME Student Number: Max Mark External Declaration 1 0,00 0,00 Table of Contents 1 0,00 0,00 Introduction for portfolio 2.5 0,00 0,00 SECTION A- Content 1 Whatarethe main objectives of National Nutrition Week? 4 0,00 0,00 2 Namefive contributing factors to the food insecurity in rural South Africa 5 0,00 0,00 3 According to World Health Organization what dietary risks contributed to the non communicable disease burden in 2017? 4 0,00 0,00 4 In your opinion, why is nutritional education important both at early childhood development centre and in households across South Africa. Student needs to make arguments supported by data presented in the article. 8 0,00 0,00 5 Whyis it important that we have awareness campaigns about healthy eating and nutritional health. Present your own opinion 4 0,00 0,00 SECTION B- NATIONAL NUTRITION WEEK Research and background 8 0,00 0,00 Adaptation 4 0,00 0,00 ObjectivesandStrategies 4 0,00 0,00 Implementationofstrategies 3 0,00 0,00 Campaignmessages 4 0,00 0,00 Campaignlogo 3 0,00 0,00 Campaignactivities 6 0,00 0,00 Budgetbreakdown 10 0,00 0,00 Evaluation 4 0,00 0,00 Practicalityof intervention 3 0,00 0,00 Overall impressionmark 3 0,00 0,00 Conclusiontotheportfolio 2.5 0,00 0,00 SUB-TOTAL 84 0,00 0,00 SELF-ASSESSMENTANDSELF REFLECTION 5 0,00 0,00 Sourcesconsultedlist 1 0,00 0,00 TOTALFOREXAMPORTFOLIO 90 0 0 DPR2605 Marker: PORTFOLIOMARKSCHEME GuidelinesforPortfolio 1. Donotwait lastminutetostartworkingonyourportfoliopresentation,as thiswill allowyou timetoreviseyour lessonsanddoresearch. 2. Ensurethatyoualwaysreferenceproperlyin-textandinyoursourcesconsultedlist.Reference your lessonsasyourofficialstudymaterial. o Forin-textreferencing:(UniversityofSouthAfrica:2025) o Sourcesconsultedlist:UniversityofSouthAfrica.2025.Lesson4:Name of lesson.[myUnisa]Available:URLlink.Accessedon:Date. 3. Yoursourcesconsultedlistmusthaveatleast5externalsources. 4. TheIntroduction,Conclusion,Self-ReflectionandSelf-AssessmentandTechnicalPresentation makeup for 13easymarks that youcanget in thisAssessment. Itwouldnot bewise to submityourportfoliowithout thesesections. 5. Youwillbemarkedfortechnicalpresentationandpenalisedfornon-compliance. Totalfore-portfolio:90Marks.

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DPR2605
ASSIGNMENT 4 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: 15 MAY 2025

, DPR2605

Assignment 4 Semester 1 2025



Unique Number:

Due Date: 15 May 2025

The Applied Public Relations Programme

Table of Contents
SECTION A – CONTENT ................................................................................................ 3

1. What are the main objectives of National Nutrition Week? .............................. 3

2. Name five contributing factors to food insecurity in rural South Africa. ....... 3

3. According to the World Health Organization, what dietary risks contributed
to the non-communicable disease burden in 2017? ............................................. 4

4. In your opinion, why is nutritional education important both at early
childhood development centres and in households across South Africa?
(Support your argument with data presented in the article) ................................ 5

5. Why is it important that we have awareness campaigns about healthy
eating and nutritional health? Present your own opinion. ................................... 6

SECTION B – NATIONAL NUTRITION WEEK CAMPAIGN ........................................ 7

1. RESEARCH .............................................................................................................. 7

2. ADAPTATION .......................................................................................................... 8

3. CAMPAIGN STRATEGY & OBJECTIVES ............................................................. 8

4. IMPLEMENTATION STRATEGY ............................................................................ 9

5. CAMPAIGN MESSAGES ...................................................................................... 10

6. CAMPAIGN LOGO (3 Marks) ............................................................................... 10

7. CAMPAIGN ACTIVITIES ....................................................................................... 11
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