ENG2602
Assignment 1
Memo | Due 12
May 2025
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]
, QUESTION 1: COMMERCIAL PERSUASION Carefully read the below
advertisement and answer the question that follows. Write a carefully
worded essay of 1000 – 1200 words (approximately 2 to 3 typed pages) in
which you critically analyse the content of the advertisement as a persuasive
text. Begin your essay by BRIEFLY establishing what the text is about, who
the target audience is and what the persuasive purpose is. QUESTION 2:
POLITICAL PERSUASION Read the following political persuasive text closely
and answer the question that follows. Write a carefully-worded essay of 1000
– 1200 words (approximately 2 to 3 typed pages) in which you critically
analyse the content of a persuasive text below. Begin your essay by BRIEFLY
establishing what the text is about, who the target audience is, and what the
persuasive purpose is. For each of this, your response should not be more
than two sentence
QUESTION 1
Commercial Persuasion Essay
The advertisement under analysis promotes a skincare product—GlowSkin Rejuvenating
Cream—promising users visibly younger-looking skin within 14 days. The target audience is
predominantly adult women aged 25 to 50 who are concerned about aging, appearance, and
skin health. The persuasive purpose of the advertisement is to convince consumers to purchase
the cream by appealing to their desire for beauty, youth, and confidence.
The content of the advertisement is constructed to emotionally and psychologically influence the
viewer’s perception of the product. It begins with a striking image of a radiant, smiling woman
whose skin appears flawless and glowing. This visual immediately sets a beauty standard that
appeals to the insecurities many individuals—particularly women—face regarding aging. The
woman is likely a model, chosen specifically for her youthful appearance, to represent the "ideal"
result of using the product.
One of the first persuasive strategies used is the appeal to ethos, or credibility. The
advertisement states that the product is “dermatologist-tested and clinically proven.” This
gives the impression that medical professionals have endorsed the product, increasing the
consumer’s trust. Additionally, the inclusion of “clinically proven” adds scientific authority,
suggesting measurable and verified results. These phrases are often used in advertising to give a
sense of safety and reliability, even though no specific study or evidence is cited.
The ad also employs the appeal to logos, or logic, by listing benefits in a bullet-point format:
“reduces fine lines,” “restores hydration,” “boosts collagen,” and “visible results in just two
weeks.” These claims are presented as factual, encouraging the consumer to believe the
product’s effectiveness is supported by logical reasoning. However, critical analysis reveals that
Assignment 1
Memo | Due 12
May 2025
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]
, QUESTION 1: COMMERCIAL PERSUASION Carefully read the below
advertisement and answer the question that follows. Write a carefully
worded essay of 1000 – 1200 words (approximately 2 to 3 typed pages) in
which you critically analyse the content of the advertisement as a persuasive
text. Begin your essay by BRIEFLY establishing what the text is about, who
the target audience is and what the persuasive purpose is. QUESTION 2:
POLITICAL PERSUASION Read the following political persuasive text closely
and answer the question that follows. Write a carefully-worded essay of 1000
– 1200 words (approximately 2 to 3 typed pages) in which you critically
analyse the content of a persuasive text below. Begin your essay by BRIEFLY
establishing what the text is about, who the target audience is, and what the
persuasive purpose is. For each of this, your response should not be more
than two sentence
QUESTION 1
Commercial Persuasion Essay
The advertisement under analysis promotes a skincare product—GlowSkin Rejuvenating
Cream—promising users visibly younger-looking skin within 14 days. The target audience is
predominantly adult women aged 25 to 50 who are concerned about aging, appearance, and
skin health. The persuasive purpose of the advertisement is to convince consumers to purchase
the cream by appealing to their desire for beauty, youth, and confidence.
The content of the advertisement is constructed to emotionally and psychologically influence the
viewer’s perception of the product. It begins with a striking image of a radiant, smiling woman
whose skin appears flawless and glowing. This visual immediately sets a beauty standard that
appeals to the insecurities many individuals—particularly women—face regarding aging. The
woman is likely a model, chosen specifically for her youthful appearance, to represent the "ideal"
result of using the product.
One of the first persuasive strategies used is the appeal to ethos, or credibility. The
advertisement states that the product is “dermatologist-tested and clinically proven.” This
gives the impression that medical professionals have endorsed the product, increasing the
consumer’s trust. Additionally, the inclusion of “clinically proven” adds scientific authority,
suggesting measurable and verified results. These phrases are often used in advertising to give a
sense of safety and reliability, even though no specific study or evidence is cited.
The ad also employs the appeal to logos, or logic, by listing benefits in a bullet-point format:
“reduces fine lines,” “restores hydration,” “boosts collagen,” and “visible results in just two
weeks.” These claims are presented as factual, encouraging the consumer to believe the
product’s effectiveness is supported by logical reasoning. However, critical analysis reveals that
