, MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2025 - DUE 13 May 2025; 100%
TRUSTED Complete, trusted solutions and explanations.
Table of Contents
1. Executive Summary ...................................................... Page 1
2. Introduction ................................................................ Page 2
2.1 Overview of the SMME Sector in South Africa
2.2 Introduction to Sunrise Bakes
2.3 Purpose and Objectives of the Report
3. Section 1: Government Institutions that Support SMMEs .......... Page 4
3.1 Theoretical Discussion
3.2 Practical Application to Sunrise Bakes
4. Section 2: Local Business Expansion Opportunities .................. Page 7
4.1 Theoretical Discussion
4.2 Practical Application to Sunrise Bakes
5. Section 3: Trends and Developments in Brand Promotion ......... Page 10
5.1 Theoretical Discussion
5.2 Practical Application to Sunrise Bakes
6. Section 4: Recommendations for Sunrise Bakes ...................... Page 13
6.1 Business Formalisation
6.2 Government Support Access
6.3 Local Expansion Strategies
6.4 Digital Marketing Strategy
6.5 Loyalty and Referral Program
6.6 Franchising and Mobile Units
6.7 Community-Centered Branding
7. Conclusion ...................................................................... Page 16
8. References ...................................................................... Page 17
, Introduction
South Africa’s economy is characterized by high levels of inequality,
unemployment, and poverty. In response, small, medium, and micro-
enterprises (SMMEs) have become a cornerstone of the national strategy
for inclusive economic growth. SMMEs play a crucial role in job
creation, innovation, and the upliftment of communities. However, they
also face a range of challenges including limited access to finance, skills
shortages, and regulatory hurdles. This report focuses on evaluating and
supporting an SMME called Sunrise Bakes, a township-based bakery
operating in Soweto, Gauteng. The analysis seeks to explore how
government support, market expansion, and brand promotion can
contribute to its growth and sustainability.
Overview of the SMME Sector in South Africa
The SMME sector in South Africa is regarded as a key driver of socio-
economic development. According to the Department of Small
Business Development (DSBD), SMMEs contribute approximately
40% to South Africa’s GDP and employ more than 60% of the labour
force in the private sector. The sector includes a wide range of
businesses, from informal traders to tech startups and small
manufacturers. SMMEs are also central to the National Development
Plan (NDP) 2030, which identifies entrepreneurship and small business
development as essential for reducing unemployment.
Despite their potential, many South African SMMEs operate under
tough conditions. Key constraints include:
Limited access to affordable finance
Poor infrastructure, especially in townships and rural areas
ANSWERS) Semester 1 2025 - DUE 13 May 2025; 100%
TRUSTED Complete, trusted solutions and explanations.
Table of Contents
1. Executive Summary ...................................................... Page 1
2. Introduction ................................................................ Page 2
2.1 Overview of the SMME Sector in South Africa
2.2 Introduction to Sunrise Bakes
2.3 Purpose and Objectives of the Report
3. Section 1: Government Institutions that Support SMMEs .......... Page 4
3.1 Theoretical Discussion
3.2 Practical Application to Sunrise Bakes
4. Section 2: Local Business Expansion Opportunities .................. Page 7
4.1 Theoretical Discussion
4.2 Practical Application to Sunrise Bakes
5. Section 3: Trends and Developments in Brand Promotion ......... Page 10
5.1 Theoretical Discussion
5.2 Practical Application to Sunrise Bakes
6. Section 4: Recommendations for Sunrise Bakes ...................... Page 13
6.1 Business Formalisation
6.2 Government Support Access
6.3 Local Expansion Strategies
6.4 Digital Marketing Strategy
6.5 Loyalty and Referral Program
6.6 Franchising and Mobile Units
6.7 Community-Centered Branding
7. Conclusion ...................................................................... Page 16
8. References ...................................................................... Page 17
, Introduction
South Africa’s economy is characterized by high levels of inequality,
unemployment, and poverty. In response, small, medium, and micro-
enterprises (SMMEs) have become a cornerstone of the national strategy
for inclusive economic growth. SMMEs play a crucial role in job
creation, innovation, and the upliftment of communities. However, they
also face a range of challenges including limited access to finance, skills
shortages, and regulatory hurdles. This report focuses on evaluating and
supporting an SMME called Sunrise Bakes, a township-based bakery
operating in Soweto, Gauteng. The analysis seeks to explore how
government support, market expansion, and brand promotion can
contribute to its growth and sustainability.
Overview of the SMME Sector in South Africa
The SMME sector in South Africa is regarded as a key driver of socio-
economic development. According to the Department of Small
Business Development (DSBD), SMMEs contribute approximately
40% to South Africa’s GDP and employ more than 60% of the labour
force in the private sector. The sector includes a wide range of
businesses, from informal traders to tech startups and small
manufacturers. SMMEs are also central to the National Development
Plan (NDP) 2030, which identifies entrepreneurship and small business
development as essential for reducing unemployment.
Despite their potential, many South African SMMEs operate under
tough conditions. Key constraints include:
Limited access to affordable finance
Poor infrastructure, especially in townships and rural areas
