Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault

TEST BANK FOR g g




Essentials of Marketing, 18th Edition By Joseph Cannon
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Chapter 1-19 with Bonus 1&2
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Answers are at the End of Each Chapter
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Chapter 1 g



Student name:
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1) Marketing is basically selling and advertising.
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⊚ true g



⊚ false g




2) Making goods or performing services is called production.
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⊚ true g



⊚ false g




3) Estimating what price consumers are willing to pay for a product and assessing whether the
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gfirm can make a profit selling at that price is an example of a production activity.
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⊚ true g



⊚ false g




4) Marketing can provide needed direction for production and help make sure that the right
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g goods and services find their way to interested consumers.
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⊚ true g



⊚ false g




5) Marketing plays an essential role in creating customer satisfaction.
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⊚ true g



⊚ false g

,6) If a firm produces the right goods or services, marketing has little role to play in creating
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gcustomer satisfaction. g



⊚ true g


⊚ false g




7) In advanced economies, marketing costs about 10 percent of each consumer’s dollar.
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⊚ true g



⊚ false g




8) Marketing encourages the development and spread of new ideas, goods, and services.
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⊚ true g



⊚ false g




9) Marketing is both a set of activities performed by organizations and a social process.
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⊚ true g


⊚ false g




10) Marketing is the performance of activities that seek to accomplish an organization’s
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gobjectives by anticipating customer or client needs and directing a flow of need-satisfying
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ggoods and services from producer to customer or client.
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⊚ true g


⊚ false g




11) The micro view of marketing is mainly concerned with the activities performed by
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gorganizations.
⊚ true g



⊚ false g




12) Marketing only applies to for-profit organizations.
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⊚ true g



⊚ false g

,13) Marketing activities should begin with potential customer needs, not with the production
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gprocess.
⊚ true g


⊚ false g




14) Production, not marketing, should determine what products are to be made.
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⊚ true g



⊚ false g




15) Marketing does not occur unless there are two or more parties who want to exchange
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gsomething for something else.
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⊚ true g


⊚ false g




16) In a pure subsistence economy—when each family unit produces everything it consumes—no
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gmarketing is involved. g g


⊚ true g


⊚ false g




17) Marketing is concerned with individual transactions rather than with building ongoing
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grelationships with customers, because that is the job of the public relations department.
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⊚ true g



⊚ false g




18) Macro-marketing emphasizes how the whole marketing system works.
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⊚ true g



⊚ false g




19) Macro-marketing is a social process that direct an economy’s flow of goods and services
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gfrom producers to consumers in a way that effectively matches supply and demand and
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gaccomplishes the objectives of society. g g g g



⊚ true g



⊚ false g

, 20) Macro-marketing is concerned with examining the relationship of the entire production and
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gdistribution system. g



⊚ true g


⊚ falseg




21) An effective macro-marketing system matches heterogeneous supply with heterogeneous
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gdemand.
⊚ true g



⊚ false g




22) Jeraldo is a marketing manager in a consumer products company. He is concerned with cost
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geffective packaging that attracts customers and can be easily recycled. Jeraldo’s concerns are
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gexamples of macro-marketing.
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⊚ true g



⊚ falseg




23) Effective marketing in an advanced economy is difficult because producers and consumers
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gare often separated in several ways.
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⊚ true g



⊚ false g




24) The universal functions of marketing include transporting and storing.
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⊚ true g


⊚ false g




25) The “universal functions of marketing” consist only of buying, selling, transporting, and
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gstoring.
⊚ true
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⊚ false
g