Hubspot Digital Marketing Certification
EXAM with complete solutions
SAVE
To keep your content calendar agile, it shouldn't extend more than... - ANS3 months
All of the following are attributes of a content creation workflow EXCEPT - ANSHow
much money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When
they sent you their feedback, they made edits directly in the doc. Is this a best practice
for a content editing process? - ANSNo, the editor should have tracked changes which
would have shown you where they would apply recommended edits.
True or false? You should use a consistent naming system to store and easily identify
hosted files. - ANSFalse
True or false? Your content creation framework should stay consistent over time -
ANSFalse. As business goals and content change, so should your process to support
them
True or false? If you want to produce great content, then you need to hire an in-house
content creator - ANSFalse
True or false? When possible, you should try and use extensive vocabulary in your
writing. - ANSFalse. Extensive vocabulary makes you appear less credible and
confident
Fill in the blank: The following sentence is an example of ____________ voice? "The
grocery shopping was done by your father." - ANSPassive
To help increase awareness for an upcoming product launch, your manager increases
paid promotion funds by 300%. Which channels could you disperse these funds to? -
ANSAll of the above
, When is the most effective time to boost content on social media? - ANSWhen it's
performing well.
True or false? You should post the same message across all of your social channels. -
ANSFalse. You should customize the message based on the platform
Which network has the longest life for a piece of content? - ANSpinterest
On which social network should you share content most frequently? - ANSTwitter
What does CRM stand for? - ANScustomer relationship management
Which KPI is most likely to be a vanity metric? - ANSReach
What is the purpose of the delight stage of the inbound methodology? - ANSall of the
above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
ANSFalse
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. -
ANSForces, friction
What is the difference between a brand keyword and a non-brand keyword? -
ANSBrand keyword = includes brand name
What is one benefit of running search ads for brand keywords? - ANSThey protect your
traffic if a competitor bids on your brand keywords
Fill in the blank: A keyword set to _____ match type will display your ad if the search
term contains the same order of the words, but it can also contain additional words. -
ANSphrase
Fill in the blank: A keyword set to ______ match type will display your ad when the
search term contains any or some combination or variations of the words in your
keyword, in any order. - ANSbroad
If you have a keyword set to broad match, but you want to select specific keywords that
must be included in the search query for your ad to be displayed, what would you use? -
ANSa broad match modifier
Which of the following represents a phrase match keyword? - ANS"smart tv"
Which of the following represents a broad match keyword? - ANSwall art
Hubspot Digital Marketing Certification
EXAM with complete solutions
SAVE
To keep your content calendar agile, it shouldn't extend more than... - ANS3 months
All of the following are attributes of a content creation workflow EXCEPT - ANSHow
much money it will cost to complete initiative
You asked your colleague to provide feedback on a blog post you recently wrote. When
they sent you their feedback, they made edits directly in the doc. Is this a best practice
for a content editing process? - ANSNo, the editor should have tracked changes which
would have shown you where they would apply recommended edits.
True or false? You should use a consistent naming system to store and easily identify
hosted files. - ANSFalse
True or false? Your content creation framework should stay consistent over time -
ANSFalse. As business goals and content change, so should your process to support
them
True or false? If you want to produce great content, then you need to hire an in-house
content creator - ANSFalse
True or false? When possible, you should try and use extensive vocabulary in your
writing. - ANSFalse. Extensive vocabulary makes you appear less credible and
confident
Fill in the blank: The following sentence is an example of ____________ voice? "The
grocery shopping was done by your father." - ANSPassive
To help increase awareness for an upcoming product launch, your manager increases
paid promotion funds by 300%. Which channels could you disperse these funds to? -
ANSAll of the above
, When is the most effective time to boost content on social media? - ANSWhen it's
performing well.
True or false? You should post the same message across all of your social channels. -
ANSFalse. You should customize the message based on the platform
Which network has the longest life for a piece of content? - ANSpinterest
On which social network should you share content most frequently? - ANSTwitter
What does CRM stand for? - ANScustomer relationship management
Which KPI is most likely to be a vanity metric? - ANSReach
What is the purpose of the delight stage of the inbound methodology? - ANSall of the
above
True or false? As buying behavior changes, the inbound philosophy will also evolve. -
ANSFalse
Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. -
ANSForces, friction
What is the difference between a brand keyword and a non-brand keyword? -
ANSBrand keyword = includes brand name
What is one benefit of running search ads for brand keywords? - ANSThey protect your
traffic if a competitor bids on your brand keywords
Fill in the blank: A keyword set to _____ match type will display your ad if the search
term contains the same order of the words, but it can also contain additional words. -
ANSphrase
Fill in the blank: A keyword set to ______ match type will display your ad when the
search term contains any or some combination or variations of the words in your
keyword, in any order. - ANSbroad
If you have a keyword set to broad match, but you want to select specific keywords that
must be included in the search query for your ad to be displayed, what would you use? -
ANSa broad match modifier
Which of the following represents a phrase match keyword? - ANS"smart tv"
Which of the following represents a broad match keyword? - ANSwall art
