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Question 21
The primary purpose of the five forces matrix is to ________.
assign values to each of the five elements
assess the five forces as compared to a standard value
provide a graphic
list the five forces in rank order Assign values to each of the five elements
Question 22
"Windshield" research is an example of ________ research.
tertiary
primary
secondary
library Primary
Question 23
,Which of the following is not a barrier to entry?
Capital requirements
Specialized knowledge
Access to distribution channels
Large number of buyers Large number of buyers
Question 24
Capital required to compete in an industry determines ________
threat of substitutes
threat of new entrants
bargaining power of suppliers
bargaining power of buyers Threat of new entrants
Question 25
The ________ the leverage suppliers of key raw materials or components have, the ________
attractive is the industry.
greater, less
Less,Less
, Greater, more
More, more Greater, Less
Question 26
Switching costs, the number of buyers, and if the items represent a relatively small portion of the
cost of finished products are key considerations regarding the ________.
threat of new entrants to the industry
bargaining power of suppliers
bargaining power of buyers
rivalry among companies competing in the industry Bargaining power of buyers
Question 27
Low capital requirements, cost advantages that are not related to company size, and the lack of
brand loyalty are considerations regarding the ________.
bargaining power of buyers
threat of new entrants to the industry
rivalry among companies competing in the industry
threat of substitute products Threat of new entrants to the industry