BUAD 332 Exam 4 Questions And Correct
Answers (Graded A+) | New Update 2025
Kola, a leading soft drink manufacturer, has recently forayed into the Middle East
markets. Based on its research that Middle East consumers prefer sweeter drinks,
it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is
using the___ strategy to market its product
A. communication adaptation
B. product pioneering
C. product adaptation
D. product invention
E. straight product extension - ANSWER c. product adaptation
which of the following is most likely true about e-mail marketing?
a. it is restricted to the use of personal computers
b. it is always non-intrusive in nature due to spam filters
c. it is used by marketers to send highly targeted messages
d. it is a traditional form of direct marketing
e. it cannot be personalized for individual consumers - ANSWER c. it is used by
marketers to send highly targeted messages
eric dylan is the marketing director of a charity that raises funds to help provide
educational services to children and families in developing countries. eric targets a
selective market of individuals who have recently donated to international
charities by sending them a letter with the proposed plan for charity and
instructions for those who are interested to participate. eric uses ___ in this
scenario
, a. direct-response television marketing
b. mass marketing
c. kiosk marketing
d. direct-mail marketing
e. telephone marketing - ANSWER d. direct-mail marketing
___ is a method of entering a foreign market by associating with foreign
companies to produce or market products or services
a. greenfield investing
b. direct investment
c. joint venture
d. direct exporting
e. indirect exporting - ANSWER c. joint venturing
dr. moon showed a video in class that described legal action taken against Pfizer
for marketing Bextra off-label. this video was an example of which of the criticisms
that is often leveled at marketing practice?
a. poor service to disadvantaged consumers
b. culture pollution
c. high pressure selling
d. planned obsolescence - ANSWER c. high pressure selling
bradley springs, a chain of superstores, promotes its business by handing out
printed materials which contain lists and descriptions of an assortment of its
products. in this case, the company's promotional strategy is referred to as
a. e-mail marketing
Answers (Graded A+) | New Update 2025
Kola, a leading soft drink manufacturer, has recently forayed into the Middle East
markets. Based on its research that Middle East consumers prefer sweeter drinks,
it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is
using the___ strategy to market its product
A. communication adaptation
B. product pioneering
C. product adaptation
D. product invention
E. straight product extension - ANSWER c. product adaptation
which of the following is most likely true about e-mail marketing?
a. it is restricted to the use of personal computers
b. it is always non-intrusive in nature due to spam filters
c. it is used by marketers to send highly targeted messages
d. it is a traditional form of direct marketing
e. it cannot be personalized for individual consumers - ANSWER c. it is used by
marketers to send highly targeted messages
eric dylan is the marketing director of a charity that raises funds to help provide
educational services to children and families in developing countries. eric targets a
selective market of individuals who have recently donated to international
charities by sending them a letter with the proposed plan for charity and
instructions for those who are interested to participate. eric uses ___ in this
scenario
, a. direct-response television marketing
b. mass marketing
c. kiosk marketing
d. direct-mail marketing
e. telephone marketing - ANSWER d. direct-mail marketing
___ is a method of entering a foreign market by associating with foreign
companies to produce or market products or services
a. greenfield investing
b. direct investment
c. joint venture
d. direct exporting
e. indirect exporting - ANSWER c. joint venturing
dr. moon showed a video in class that described legal action taken against Pfizer
for marketing Bextra off-label. this video was an example of which of the criticisms
that is often leveled at marketing practice?
a. poor service to disadvantaged consumers
b. culture pollution
c. high pressure selling
d. planned obsolescence - ANSWER c. high pressure selling
bradley springs, a chain of superstores, promotes its business by handing out
printed materials which contain lists and descriptions of an assortment of its
products. in this case, the company's promotional strategy is referred to as
a. e-mail marketing
