MARKETING 201 (SWENSON @ BYU) –
FINAL EXAM 2025QUESTIONS AND 100%
VERIFIED ANSWERS / GUARANTEED
PASS!!
Advertising
- answers-paid placement of announcements and persuasive messages to inform, gain
liking/interest, and/or stimulate action
Affective (Advertising Objective)
- answers-gain interest or liking
Aptitude
- answers-inborn physical or mental potential or natural ability for learning and
proficiency (ex: cognitive abilities, IQ, and verbal abilities)
Assurance
- answers-includes competence, courtesy, credibility, and security
Baby Boomers
- answers-age 54 - 72
Behavioral (Advertising Objective)
- answers-stimulate action
Behavioral Segmentation
- answers-the market is divided based on differences in the core benefits customers
seek, usage situations, brand loyalty, usage rates and price sensitivity
Brand Awareness
- answers-consumers know about the brand
Brand Equity
- answers-Brand loyalty is transferred to new products (ex: all of my electronics are
apple)
Brand Image
- answers-consumers have an impression about the brand
,Brand Loyalty
- answers-consumers purchase only their favored brand (ex: I only buy iPhones)
Break-Even Volume (BEV)
- answers-fixed costs / (price - unit variable cost)
Buyer Persona
- answers-portrayal of the ideal customer
Buyers
- answers-purchasers
Cash Cows (BCG Matrix)
- answers-High market share but low growth
Channel Performance
- answers-customer reach (volume), operating efficiency (cost to serve), and service
quality (retention)
Chapter 1
- answers-Marketing Strategy
Chapter 10
- answers-Services Marketing
Chapter 11
- answers-pricing strategy
Chapter 12
- answers-promotion strategy
Chapter 13
- answers-Social Media Marketing
Chapter 14
- answers-personal selling and sales management
Chapter 15
- answers-Distribution Strategy
Chapter 16
- answers-startup marketing: finding and testing new ideas
Chapter 17
- answers-startup marketing: launching a new business
, Chapter 2
- answers-The Marketing Environment
Chapter 3
- answers-Global Marketing
Chapter 4
- answers-Ethics and Social Responsibilities
Chapter 5
- answers-Marketing Research
Chapter 7
- answers-Consumer Behavior
Chapter 8
- answers-Market segmentation, targeting, and positioning
Chapter 9
- answers-Product Strategy and Branding
Closers (Account Executive)
- answers-actively work with new, and sometimes existing, customers to close deals
Cluster (Analysis)
- answers-group people based on similarities. Used for market segmentation
Cognitive (Advertising Objective)
- answers-builds awareness
Competitive Forces
- answers-Attractiveness of the industry
Competitive Risk
- answers-competitors' responses to the new product's entry into the local market.
Competitive Rivalry
- answers-Reactions taken by competitors
Conjoint (Analysis)
- answers-Estimates the value of different components
Consumer Insight
- answers-an accurate, deep, and intuitive understanding of a consumer; including what
motivates them to action
FINAL EXAM 2025QUESTIONS AND 100%
VERIFIED ANSWERS / GUARANTEED
PASS!!
Advertising
- answers-paid placement of announcements and persuasive messages to inform, gain
liking/interest, and/or stimulate action
Affective (Advertising Objective)
- answers-gain interest or liking
Aptitude
- answers-inborn physical or mental potential or natural ability for learning and
proficiency (ex: cognitive abilities, IQ, and verbal abilities)
Assurance
- answers-includes competence, courtesy, credibility, and security
Baby Boomers
- answers-age 54 - 72
Behavioral (Advertising Objective)
- answers-stimulate action
Behavioral Segmentation
- answers-the market is divided based on differences in the core benefits customers
seek, usage situations, brand loyalty, usage rates and price sensitivity
Brand Awareness
- answers-consumers know about the brand
Brand Equity
- answers-Brand loyalty is transferred to new products (ex: all of my electronics are
apple)
Brand Image
- answers-consumers have an impression about the brand
,Brand Loyalty
- answers-consumers purchase only their favored brand (ex: I only buy iPhones)
Break-Even Volume (BEV)
- answers-fixed costs / (price - unit variable cost)
Buyer Persona
- answers-portrayal of the ideal customer
Buyers
- answers-purchasers
Cash Cows (BCG Matrix)
- answers-High market share but low growth
Channel Performance
- answers-customer reach (volume), operating efficiency (cost to serve), and service
quality (retention)
Chapter 1
- answers-Marketing Strategy
Chapter 10
- answers-Services Marketing
Chapter 11
- answers-pricing strategy
Chapter 12
- answers-promotion strategy
Chapter 13
- answers-Social Media Marketing
Chapter 14
- answers-personal selling and sales management
Chapter 15
- answers-Distribution Strategy
Chapter 16
- answers-startup marketing: finding and testing new ideas
Chapter 17
- answers-startup marketing: launching a new business
, Chapter 2
- answers-The Marketing Environment
Chapter 3
- answers-Global Marketing
Chapter 4
- answers-Ethics and Social Responsibilities
Chapter 5
- answers-Marketing Research
Chapter 7
- answers-Consumer Behavior
Chapter 8
- answers-Market segmentation, targeting, and positioning
Chapter 9
- answers-Product Strategy and Branding
Closers (Account Executive)
- answers-actively work with new, and sometimes existing, customers to close deals
Cluster (Analysis)
- answers-group people based on similarities. Used for market segmentation
Cognitive (Advertising Objective)
- answers-builds awareness
Competitive Forces
- answers-Attractiveness of the industry
Competitive Risk
- answers-competitors' responses to the new product's entry into the local market.
Competitive Rivalry
- answers-Reactions taken by competitors
Conjoint (Analysis)
- answers-Estimates the value of different components
Consumer Insight
- answers-an accurate, deep, and intuitive understanding of a consumer; including what
motivates them to action
