HubSpot Inbound Marketing Certification / Actual
Test Questions with Detailed Verified Answers
(Already Graded A+)
Terms in this set (194)
A grouping of technologies Tech stack
that marketers leverage to
conduct and improve their
marketing activities" is the
definition of what term?
You should conduct buyer Prospects actively going through the sales cycle.
persona interviews with all of
the following people EXCEPT:
Why are chatbots a great They can mitigate friction regarding availability.
tool for strategically using
marketing automation and
AI?
Cobbling together software Dirty data
parts that do not all use the
same database increases the
risk of what?
,Developing a content Why are you sharing this content?
distribution goal begins with What are your expectations after promoting this content?
identifying the purpose What content are you sharing?
behind your distribution
efforts. Which questions can
help you identify your
purpose?
Select all that apply.
Fill in the blank. Behavioral Mutuality
marketing empowers your
ability as a marketer to
personalize your customers'
experience. Personalization is
about creating _______.
Fill in the blank. Explicit Causation
segmentation is synonymous
with ______.
Fill in the blank; In the small, proven ideas; huge, well-resourced hits.
concept, "fire bullets, then
cannonballs," bullets
represent ————, while
cannonball represent
————.
Fill in the blank: Most tools 95%
require you have a
confidence threshold of
————, in order to declare
a winner in an A/B test.
,Fill in the blank. As an Empathetic
inbound marketer, you don't
just want your touchpoints to
be efficient, you want them
to be __________.
buyer's journey / individual customer journey
Fill in the blank. Effective
segmentation identifies
where your customers are
in the ___________, and
assists your customers in
taking the appropriate next
step in their___________.
Fill in the blank. Marketing Repetitive
automation is a software
platform designed to help
marketers automate ______
tasks.
How can audience Audience segmentation can help you deliver personalized,
segmentation enhance your unique experiences in your marketing outreach.
inbound marketing efforts?
How can you balance Identify your primary goal against any secondary goals.
multiple content distribution
goals?
How can you ensure your Use actionable and specific language.
blog content initiates Design your CTA to stand out.
action? Select all that apply.
How can you ensure your Include a CTA.
content drives action?
, How can you ensure your Include your CTA link in the show notes.
podcast content initiates Shorten your URL to keep CTAs concise.
action? Select all that apply.
Consider mid-roll CTAs.
How can you ensure your Experiment with different types of CTAs, like visual and
video content initiates verbal.
actions? Select all that
Design your CTA to stand out.
apply.
Include a CTA to your website if the content is hosted on
YouTube.
Run tests for new marketing channels.
How can you refine your
content distribution
strategy?
How does the full path 22.5% of credit to the first interaction, the interaction that
attribution model created the contact, the interaction that created the deal, and
calculate credit? to the interaction that closed the deal. The final 10% is
assigned to the remaining interactions evenly.
How does the linear Equal credit is assigned to all interactions that occurred
attribution model before the conversion.
calculate credit?
How many buyer persona 8-10
interviews should you aim to
complete?
If you don't have time to Tap into audience insight tools.
conduct thorough research
about your target audience's
preferred channels, what is a
helpful way to gather
information?
Test Questions with Detailed Verified Answers
(Already Graded A+)
Terms in this set (194)
A grouping of technologies Tech stack
that marketers leverage to
conduct and improve their
marketing activities" is the
definition of what term?
You should conduct buyer Prospects actively going through the sales cycle.
persona interviews with all of
the following people EXCEPT:
Why are chatbots a great They can mitigate friction regarding availability.
tool for strategically using
marketing automation and
AI?
Cobbling together software Dirty data
parts that do not all use the
same database increases the
risk of what?
,Developing a content Why are you sharing this content?
distribution goal begins with What are your expectations after promoting this content?
identifying the purpose What content are you sharing?
behind your distribution
efforts. Which questions can
help you identify your
purpose?
Select all that apply.
Fill in the blank. Behavioral Mutuality
marketing empowers your
ability as a marketer to
personalize your customers'
experience. Personalization is
about creating _______.
Fill in the blank. Explicit Causation
segmentation is synonymous
with ______.
Fill in the blank; In the small, proven ideas; huge, well-resourced hits.
concept, "fire bullets, then
cannonballs," bullets
represent ————, while
cannonball represent
————.
Fill in the blank: Most tools 95%
require you have a
confidence threshold of
————, in order to declare
a winner in an A/B test.
,Fill in the blank. As an Empathetic
inbound marketer, you don't
just want your touchpoints to
be efficient, you want them
to be __________.
buyer's journey / individual customer journey
Fill in the blank. Effective
segmentation identifies
where your customers are
in the ___________, and
assists your customers in
taking the appropriate next
step in their___________.
Fill in the blank. Marketing Repetitive
automation is a software
platform designed to help
marketers automate ______
tasks.
How can audience Audience segmentation can help you deliver personalized,
segmentation enhance your unique experiences in your marketing outreach.
inbound marketing efforts?
How can you balance Identify your primary goal against any secondary goals.
multiple content distribution
goals?
How can you ensure your Use actionable and specific language.
blog content initiates Design your CTA to stand out.
action? Select all that apply.
How can you ensure your Include a CTA.
content drives action?
, How can you ensure your Include your CTA link in the show notes.
podcast content initiates Shorten your URL to keep CTAs concise.
action? Select all that apply.
Consider mid-roll CTAs.
How can you ensure your Experiment with different types of CTAs, like visual and
video content initiates verbal.
actions? Select all that
Design your CTA to stand out.
apply.
Include a CTA to your website if the content is hosted on
YouTube.
Run tests for new marketing channels.
How can you refine your
content distribution
strategy?
How does the full path 22.5% of credit to the first interaction, the interaction that
attribution model created the contact, the interaction that created the deal, and
calculate credit? to the interaction that closed the deal. The final 10% is
assigned to the remaining interactions evenly.
How does the linear Equal credit is assigned to all interactions that occurred
attribution model before the conversion.
calculate credit?
How many buyer persona 8-10
interviews should you aim to
complete?
If you don't have time to Tap into audience insight tools.
conduct thorough research
about your target audience's
preferred channels, what is a
helpful way to gather
information?
