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Types of Segmentation
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, geographic, demographic, psychographic, behavioral
What is spam?
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-unsolicited/unwanted commercial email messages
-usually through email
-Spam was generally unwanted during WWII (the food) so when email
became a thing, unwanted emails were also deemed spam
What is market positioning?
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Tailoring your product so that it stands out from the competition and people
want to buy it
Rejuvenating a tired old brand - how is it possible?
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, -Cadillac: added features to attract a younger audience, reminder advertising
-Old Spice: falling behind in competition with Axe and other millennial-based
brands, making your man smell like what men should smell like
-Steps: find new target market, reposition the brand, new product
development, create a compelling creative concept
Downstream partners
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-include the marketing channels or distribution channels that look toward the
customer, including retailers and wholesalers
-vital link between firm and consumer
According to Maslow's theory, what is air, hunger, thirst in?
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Psychological needs
Role of a non-transactional website
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-inform/advertise to the consumer
-create brand awareness
-trusted source
, -charitable cause
-can provide information/advertise
What is psychographic segmentation?
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dividing a market into different segments based on social class, lifestyle, or
personality characteristics
What are shopping products?
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-items for which the consumer compares several alternatives on criteria such
as price, quality, or style, more expensive
-ex. TV, furniture
Ways to engage consumers, directly or indirectly
Give this one a try later!
-Directly: physically, email newsletters, one to one basis, calling, sending
direct ads/texting, create relationship, personalizing advertising toward you
-Indirectly: social media, PR, content marketing, commercials, billboards
Types of Segmentation
Give this one a try later!
, geographic, demographic, psychographic, behavioral
What is spam?
Give this one a try later!
-unsolicited/unwanted commercial email messages
-usually through email
-Spam was generally unwanted during WWII (the food) so when email
became a thing, unwanted emails were also deemed spam
What is market positioning?
Give this one a try later!
Tailoring your product so that it stands out from the competition and people
want to buy it
Rejuvenating a tired old brand - how is it possible?
Give this one a try later!
, -Cadillac: added features to attract a younger audience, reminder advertising
-Old Spice: falling behind in competition with Axe and other millennial-based
brands, making your man smell like what men should smell like
-Steps: find new target market, reposition the brand, new product
development, create a compelling creative concept
Downstream partners
Give this one a try later!
-include the marketing channels or distribution channels that look toward the
customer, including retailers and wholesalers
-vital link between firm and consumer
According to Maslow's theory, what is air, hunger, thirst in?
Give this one a try later!
Psychological needs
Role of a non-transactional website
Give this one a try later!
-inform/advertise to the consumer
-create brand awareness
-trusted source
, -charitable cause
-can provide information/advertise
What is psychographic segmentation?
Give this one a try later!
dividing a market into different segments based on social class, lifestyle, or
personality characteristics
What are shopping products?
Give this one a try later!
-items for which the consumer compares several alternatives on criteria such
as price, quality, or style, more expensive
-ex. TV, furniture
Ways to engage consumers, directly or indirectly
Give this one a try later!
-Directly: physically, email newsletters, one to one basis, calling, sending
direct ads/texting, create relationship, personalizing advertising toward you
-Indirectly: social media, PR, content marketing, commercials, billboards
