Communication Studies Major - Answers Includes: Public speaking, Debate, Persuasion, Family,
Interpersonal, Workplace, Nonverbal, Listening
Intrapersonal - Answers means "within" like "intramural"
self talk
Interpersonal - Answers one-to-one or very small groups
Interviewing - Answers Q&A to learn what others know
Small Group - Answers usually 5-10 people
Organizational - Answers among members of an organization
Public Speaking - Answers speaker to audience
Computed Mediated - Answers a contemporary phenomenon: e-mail, social media, blogs
Mass Communication - Answers through a medium , least opportunity for feedback, time delay for
feedback
Nonverbal Communication - Answers studied only for about 40 years, popularly known as body
language, no words are necessary to send a clear message
Context - Answers we communicate within situations... physical, social-psychological, temporal, cultural
Shannon and Weaver Basic Communication Model - Answers 1. Decision to Communicate
2. Encoding
3. Transmission (through channel/medium)
4. Reception
5. Decoding
6. Internalization
Noise - Answers a communication failure disrupting the message (sometimes called filters)
Semantics - Answers coding problems involving the actual words
Psychological Noise - Answers viewpoints differ (ex. conservative v. liberal)
Amplification - Answers Some messages seem "louder" than others, can be influenced by status of
sender or repetition of message
, Listening - Answers the least understood, but most important part of communication. We listen at only
about 25% capacity, but spend more than 50% of our time listening
Culture - Answers Specialized lifestyle of a group of people based on similar values, beliefs, artifacts, and
behaviors. Passed from one generation to the next through enculturation
Enculturation - Answers what we grow up with
Acculturation - Answers what we acquire
Demographic changes - Answers we encounter more people from other cultures now than ever before.
We're no longer just small town farmers. We move to cities with diverse populations. More immigrants
and more immigrants who hold onto their culture.
Sensitivity - Answers Be aware of the needs of others: Religious cultures and dietary practices or prayer
practices. Understanding acceptable practices.
Economic Interdependency - Answers must do business with people in other countries and cultures.
Must communicate effectively -- the Chevy NOVA
Aim of a Cultural Perspective - Answers - Distinguish what is universal vs. relative
- Effectively communicate with persons who are culturally different from yourself
- Helps us understand spectrum of acceptable communication
Culture Differences - Answers 1. Orientation (Individualist or Collectivist)
2. Contexts (High or Low)
3. Power Structure
4. Masculinity-Femininity
5. Tolerance for Ambiguity
Individualist Cultures - Answers Individual Goals, High Competition, Success - Surpassing Others,
Individually Responsible, Leaders and Followers
Power, Achievement, Hedonism, Stimulation
Hedonism - Answers pursuit of pleasure, self indulgence
Very true of America and many other cultures.
Collectivist Cultures - Answers Group Goals, Cooperation, Responsible for Entire Group, Leadership
(Shared & Rotated)