CCI 150 Exam 1 Questions and Answers Fully Solved Latest Version 2025 Graded A+
There are four schools in the College of Communication and Information. What are they? Which ones
offer a minor? Which one offers only a minor to undergraduates? - Answers 1. Advertising & Public
Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? - Answers Visual communication, Print/Web, Science,
Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International
Who/What owns most major media? - Answers Mostly businesses - corporate chains, large and small
Be able to identify the major ways media make money, both from the book and lecture - Answers
Media make money four ways: - Answers 1. Advertising
2. Subscription/Circulation Revenue
3. Audience Donations
4. Private Support
The phrase: The media are pervasive - Answers Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. - Answers Print -
Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models discussed in class, especially
elitist/populist. - Answers
Elitist Populist Model - Answers Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great documentary" shows)
Profit wins - We get more content that benefit the vertically integrated corporation
, Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - Answers Economic = money
Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen? - Answers Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big audience
Difference between mass media and targeted media - Answers Mass Media - when a huge audience is
consuming all the same media at once (Super Bowl)
Targeted Media - a type of media for everyone ("something for everyone")
A result of demassification
What are some major forces that cause media industries to change? - Answers Money
Power
Technology
There are four schools in the College of Communication and Information. What are they? Which ones
offer a minor? Which one offers only a minor to undergraduates? - Answers 1. Advertising & Public
Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism? - Answers Visual communication, Print/Web, Science,
Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International
Who/What owns most major media? - Answers Mostly businesses - corporate chains, large and small
Be able to identify the major ways media make money, both from the book and lecture - Answers
Media make money four ways: - Answers 1. Advertising
2. Subscription/Circulation Revenue
3. Audience Donations
4. Private Support
The phrase: The media are pervasive - Answers Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to categorize examples. - Answers Print -
Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models discussed in class, especially
elitist/populist. - Answers
Elitist Populist Model - Answers Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great documentary" shows)
Profit wins - We get more content that benefit the vertically integrated corporation
, Attracts Bigger Audience
Ex. Popsugar, Buzzed, Ranker & Reality TV
Economic imperative - Answers Economic = money
Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen? - Answers Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big audience
Difference between mass media and targeted media - Answers Mass Media - when a huge audience is
consuming all the same media at once (Super Bowl)
Targeted Media - a type of media for everyone ("something for everyone")
A result of demassification
What are some major forces that cause media industries to change? - Answers Money
Power
Technology
