ASSIGNMENT 2 (SEMESTER 1)..
DUE DATE: 14 APRIL
March 2025..
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TABLE OF CONTENTS Page
INTRODUCTION………………………………………………………………………………………………………….. 3
QUESTION 1: FOUR-CORNER ANALYSIS OF A COMPETITOR…………………………………………. 3
1.1 Explanation of the Four-Corner Analysis………………………………………….……………………. 3
1.2 Identification of a Major Competitor…………………………………………………..………………… 4
1.3 Four-Corner Analysis of FNB…………………………………………………………………………………. 4
QUESTION 2: BUSINESS-LEVEL STRATEGY – COST LEADERSHIP……………………………………. 5
2.1 Definition of Cost Leadership Strategy………………………………………………………………….. 5
2.2 Practical Application at Standard Bank…………………………………………………………………. 6
2.3 Evaluation of Cost Leadership Strategy…………………………………………………………………. 6
QUESTION 3: COMPETITIVE FORCES AND SWOT ANALYSIS……………………………………….… 8
3.1 Porter’s Five Forces Analysis…………………………………………………………………………………. 8
3.2 SWOT Analysis of Standard Bank…………………………………………………….……………………. 8
QUESTION 4: MACRO-ENVIRONMENT ANALYSIS USING THE PESTLE MODEL………………. 9
4.1 Political Factors……………………………………………………………………………………………………. 9
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4.3 Social Factors…………………………………………………………………………………………….…………. 10
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4.4 Technological Factors……………………………………………………………………………………………. 10
4.5 Legal and Environmental Factors………………………………………………………………………….. 10