Buad 332 Exam 1 Questions And Answers

Buad 332 Exam 1 Questions And
Answers
4sP'ssofsmarketings-sCORRECTssANSWER-product,splace,sprice,spromotion

5skeysaspectssofscustomersvalues-sCORRECTssANSWER-
1.stradeoffsofsbenefitssandssacrifices
2.sinteractionsofsbothscustomersandsproduct
3.sRelativestoscompetitors,sindividuals,sandssituations
4.sgoalsdrivensbyscustomerssdesiredsattributes,sdesiredsoutcomes,sandsneedsgoals
5.sDynamic-sinsthatsitschangessovertime

Customersgainss(valueshierarchy)s-sCORRECTssANSWER--
spositives(benefits)sandsnegatives(sacrifices)seffectssONsthescustomer...sakascustomersswor

ld
vs.
-sANYTHINGsfirmscontrolss(productsattributes-
physicalsproduct/service)...akasmarketerssworld

customerssatisfaction
customersvalues-sCORRECTssANSWER-=sperformance
=importance

Customersvalues-sCORRECTssANSWER-
thescustomerssperceptionsofswhatstheyswantstoshaveshappensinsasspecificsusessituation,swit
hstheshelpsofsasproductsorsservice,sinsorderstosaccomplishsasdesiredspurposesorsgoal.

customersvaluesstrategysprocesss-sCORRECTssANSWER-1.sidentifysthesvalue
2.schoosesthesvalue
3.sprovidesthesvalue
4.scommunicatesthesvalue
5.sassesssthesdeliveredsvalue

Marketingsdefineds-sCORRECTssANSWER-
associalsandsmanagerialsprocesssbyswhichsindividualssandsgroupssobtainswhatstheysneedsa
ndswantsthroughscreatingsandsexchangingsproductssandsvalueswithsother

, Valuesjudgements-sCORRECTssANSWER-
theswaysthatscustomerssmakesjudgmentsaboutsvalue.

Whatsaresinternalsdatabases?s-sCORRECTssANSWER-
electronicscollectionssofsinformationsobtainedsfromsdatassourcesswithinsthescompany

whatsaressomescustomerslearningsmethods?s-sCORRECTssANSWER--
scustomersinteraction,scustomersresearch,s3rdspartscustomersresearch,ssecondarysreports,

sanalyzingsmarketstrends




Whatsaressomesdatasminingsstatisticalsanalyses?s-sCORRECTssANSWER--
sclassification,sregression,stimesseries,sclustering,sassociations,sandssequencesdiscovery




Whatsaressomessourcessofscustomersvalueslearning?s-sCORRECTssANSWER--
svalueshierarchies

-svaluesmaps
-sothersanalyticalstools

whatsaressomesstrategicsobjectivessofsdatasmining?s-sCORRECTssANSWER--
scustomersprofiling,slostscustomersanalysis,smarketsbasketsanalysis,scontributionsanalysis




Whatsaresthes4sstepssinsstrategicsplanning?s-sCORRECTssANSWER-
1.sdefiningsthescompanysmission
2.ssettingscompanysobjectivessandsgoals
3.sdesigningsthesbusinesssportfolio
4.splanningsmarketingssandsothersfunctionalsstrategies

Whatsaresthes5stypessofsmarketssthatspurchasesascompaniessgoodssandsservices?s-
sCORRECTssANSWER-1.sconsumersmarkets

2.sbusinesssmarkets
3.sresellersmarkets
4.sgovernmentsmarkets
5.sinternationalsmarkets

Whatsaresthesgoalssofsmarketingsactivity?s-sCORRECTssANSWER--
sattractsnewscustomersbyspromisingssuperiorsvalue

-skeepsandsgrowscurrentscustomersbysdeliveringscustomerssatisfaction

whatsarestwosexamplessofsprobabilityssampling?s-sCORRECTssANSWER--
ssimplesrandomssample

-sstratifiedsrandomssample

whatsarestwosnonsprobabilityssamples?s-sCORRECTssANSWER--sconveniencessample
-sjudgementssample