AMA + DMI - Email Marketing UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Foundational Email Campaign - CORRECT ANSWER - Baseline communications sent to
your broadest audience, such as newsletters, bulletins, holiday greetings, and company or
product announcements
Promotional Email Campaign - CORRECT ANSWER - Email messages to generate
revenue or product demand, such as sales and special offers, free trials, discounts, and holiday
shopping
Informational Email Campaign - CORRECT ANSWER - Email messages to generate
revenue or product demand, such as sales and special offers, free trials, discounts, and holiday
shopping
Engagers Email Campaign - CORRECT ANSWER - Email messages to inspire comfort,
familiarity, and interest among brand subscribers, such as surveys, reviews, or rewards
One-on-one email camaign - CORRECT ANSWER - Communications targeted at
individuals based on their actions, inactions, or personal data, such as welcome, post-purchase
thank you messages
5 Categories of automated email - CORRECT ANSWER - Number one, functional. Two,
behavioral. Three, personal. Four, sales lifecycle stage. And five, transactional.
Single opt-in - CORRECT ANSWER - This is where an individual subscribes to emails
typically through a form on a webpage. A person enters his or her email address, name, and any
other details required and is then added to the organization's email marketing list.
Double opt-in - CORRECT ANSWER - When a person subscribes to emails by submitting
an email address through a form or purchasing online, a confirmation email is returned. This
, confirmation email message contains a request to verify consent, usually by clicking a link in the
message. Only after a subscriber has clicked a link in the verification message is their address
verified and added to your list.
GDPR (General Data Protection Regulation) - CORRECT ANSWER - The European
Union's General Data Protection Regulation. It was introduced in 2018. It requires strict user
data and permission practices in relation to the collection and use of Personally Identifiable
Information (known as PII). People must explicitly consent to receive marketing emails and
consent to allowing website cookie tracking on their devices.
Requires businesses to protect the personal data and privacy of European Union citizens.
CCPA (California Consumer Privacy Act) - CORRECT ANSWER - which was introduced
in early 2020. It is similar to the GDPR though not as far-reaching in some areas. Some
interesting differences between CCPA and GDPR include opt outs to prevent companies selling
your consumer data to third parties.
CASL Canadian Anti-Spam Legislation - CORRECT ANSWER - relates specifically to
Canada, the Canadian anti-spam legislation of 2014. It requires marketers to obtain permission
from a user before they may send marketing material via email or SMS.
CAN-SPAM Act - CORRECT ANSWER - s the Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003. CAN-SPAM established certain mandatory opt-out
practices and requires email senders to clearly identify themselves
GDPR (General Data Protection Regulation) Enforces: - CORRECT ANSWER - You can
only send marketing emails to users who have explicitly requested the content.
All personal user data must be protected at minimum standards and not shared outside the
business.
Users may request all data that is stored about them at any time
ACTUAL Exam Questions and CORRECT
Answers
Foundational Email Campaign - CORRECT ANSWER - Baseline communications sent to
your broadest audience, such as newsletters, bulletins, holiday greetings, and company or
product announcements
Promotional Email Campaign - CORRECT ANSWER - Email messages to generate
revenue or product demand, such as sales and special offers, free trials, discounts, and holiday
shopping
Informational Email Campaign - CORRECT ANSWER - Email messages to generate
revenue or product demand, such as sales and special offers, free trials, discounts, and holiday
shopping
Engagers Email Campaign - CORRECT ANSWER - Email messages to inspire comfort,
familiarity, and interest among brand subscribers, such as surveys, reviews, or rewards
One-on-one email camaign - CORRECT ANSWER - Communications targeted at
individuals based on their actions, inactions, or personal data, such as welcome, post-purchase
thank you messages
5 Categories of automated email - CORRECT ANSWER - Number one, functional. Two,
behavioral. Three, personal. Four, sales lifecycle stage. And five, transactional.
Single opt-in - CORRECT ANSWER - This is where an individual subscribes to emails
typically through a form on a webpage. A person enters his or her email address, name, and any
other details required and is then added to the organization's email marketing list.
Double opt-in - CORRECT ANSWER - When a person subscribes to emails by submitting
an email address through a form or purchasing online, a confirmation email is returned. This
, confirmation email message contains a request to verify consent, usually by clicking a link in the
message. Only after a subscriber has clicked a link in the verification message is their address
verified and added to your list.
GDPR (General Data Protection Regulation) - CORRECT ANSWER - The European
Union's General Data Protection Regulation. It was introduced in 2018. It requires strict user
data and permission practices in relation to the collection and use of Personally Identifiable
Information (known as PII). People must explicitly consent to receive marketing emails and
consent to allowing website cookie tracking on their devices.
Requires businesses to protect the personal data and privacy of European Union citizens.
CCPA (California Consumer Privacy Act) - CORRECT ANSWER - which was introduced
in early 2020. It is similar to the GDPR though not as far-reaching in some areas. Some
interesting differences between CCPA and GDPR include opt outs to prevent companies selling
your consumer data to third parties.
CASL Canadian Anti-Spam Legislation - CORRECT ANSWER - relates specifically to
Canada, the Canadian anti-spam legislation of 2014. It requires marketers to obtain permission
from a user before they may send marketing material via email or SMS.
CAN-SPAM Act - CORRECT ANSWER - s the Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003. CAN-SPAM established certain mandatory opt-out
practices and requires email senders to clearly identify themselves
GDPR (General Data Protection Regulation) Enforces: - CORRECT ANSWER - You can
only send marketing emails to users who have explicitly requested the content.
All personal user data must be protected at minimum standards and not shared outside the
business.
Users may request all data that is stored about them at any time
