You43are43responsible43for43an43internal43employee43newsletter.43A43freelance43photogr
apher43provides43several43photos43you43intend43to43use43in43the43next43issue.43Your43su
pervisor43quickly43reviews43and43approves43the43newsletter43before43leaving43for43an43e
xtended43vacation.43You43are43nearing43your43deadline43and43in43final43preparation43of43
the43files,43you43notice43fine43print43copyright43information43by43the43photographer43in43t
he43corner43of43the43images.43Which43one43of43the43following43is43the43best43course43of4
3action?
A)43This43is43work43for43hire43so43you43can43follow43the43directive43of43your43supervisor4
3and43proceed43with43publication43of43the43newsletter.
B)43Contact43the43freelance43photographer43directly43to43get43verbal43approval43for43pub
lication.
C)43Coordinate43with43your43legal43counsel43to43review43the43contract43terms43before43ta
king43further43action.
D)43Include43the43copyright43information43from43the43photographer43in43the43photo43capti
on43and43proceed43with43publication43of43the43newsletter.43-43answer--
C)43Coordinate43with43your43legal43counsel43to43review43the43contract43terms43before43p
roceeding43with43publication.43(EPR4310th,43pgs43157-
15843and43PR:43S&T4310th,43pgs43302-303)
You43are43the43public43relations43manager43at43a43automotive43manufacturer,43reporting
43to43the43company43president.43Your43company43is43about43to43announce43an43expansi
on,43which43will43be43a43major43economic43boost43for43the43community,43at43a43press43c
onference.43Your43boss43would43like43to43share43some43additional43details43about43the43
acquisition43"off43the43record"43with43several43community43partners43following43the43pres
s43conference43at43a43VIP43event,43which43some43media43may43attend.43What43counsel4
3would43you43offer43your43boss?
1.43We43trust43our43partners43and43this43will43improve43our43community43relations
2.43It43is43acceptable43to43share43these43details43if43we43inform43the43audience43that43wh
at43we43share43is43off43the43record
3.43It43is43acceptable43to43share43these43details43if43reporters43do43not43attend43the43eve
nt
,4.43You43should43never43share43things43off43the43record43unless43you43really43want43it43t
43get43out43-43answer--
4.43You43should43never43share43things43off43the43record43unless43you43really43want43it43t
43get43out
(EPR43p.231)
Which43of43the43following43two43statements43are43correct43in43order43for43you43to43use43t
hese43photos43in43ads?
43
A.43The43company43hired43and43paid43the43photographer43for43the43professional43event4
3photos43and43owns43them43for43future43use.43
B.43These43photos43can43only43be43used43if43the43photographer43has43provided43written4
3permission43to43reproduce43the43event43photos43beyond43the43original43purpose43of43a
n43internal43newsletter.
C.The43employees43and43family43members43photographed43must43have43a43signed43co
nsent43release43to43have43their43photos43used43in43an43ad43for43the43company.
D.43Company43employees43are43not43required43to43sign43releases,43but43their43family43
members43would43need43to43have43signed43releases43to43be43used43in43the43ads43-
43answer--
B.43These43photos43can43only43be43used43if43the43photographer43has43provided43written4
3permission43to43reproduce43the43event43photos43beyond43the43original43purpose43of43a
n43internal43newsletter.
43
C.The43employees43and43family43members43photographed43must43have43a43signed43co
nsent43release43to43have43their43photos43used43in43an43ad43for43the43company.
43
Reference:43Public43Relations43Strategies43and43Tactics43(10th43ed):43Page43298:43Phot
o43Releases43and43Page43302:43Photography43and43Artwork.
As43the43internal43communications43officer43of43a43large43corporation,43You've43discover
ed43numerous43unofficial43newsletters43being43published43and43distributed43to433,00043e
mployees43without43your43knowledge.43On43further43investigation43you43discover43in43ea
ch43newsletter43a43national43ad43appeared43with43the43copyright43symbol43listed,43but43
with43digital43modifications43made43to43each43ad43changing43the43color43and43size.43Wh
at43three43significant43copyright43laws43were43violated43here?
A.43Downloading43materials43from43the43Internet,43Fair43Use,43and43Statutory43Copyrigh
t
B.43Product43Publicity,43Photography43&43Artwork,43Copyright43Act
D.43Common43law43copyright,43Fair43Use43Doctrine,43and43Infringement
E.43Trademark43Infringement,43Digital43Millennium43Copyright43Act43(DMCA),43and43Cop
yright43Infringement.43-43answer--
, E.43Trademark43Infringement,43Digital43Millennium43Copyright43Act43(DMCA),43and43Cop
yright43Infringement.
(EPR,43pg.43157-163;43S&T,43pg.43301-310)
Verify43this43answer43-43I43think43it43may43be43wrong
You43assign43your43intern43the43job43of43finding43a43royalty43free43image43to43illustrate43
a43blog.43She43brings43back43a43great43photo43-43it's43from43BING43images.
What43law43do43you43talk43to43her43about?
A)43Copyright
B)43Plagiarism
C)43Slavish43copyright
D)43Defamation43-43libel43-43answer--
A.43the43image43on43Bing43may43be43copyrighted,43you43need43to43show43her43how43to43
check.43
Plagiarism43is43when43you43pass43off43someone's43else's43work43as43your43own43or43wit
hout43attribution;43Slavish43copyright43is43when43you43copy43word43for43word,43and43def
amation-
libel43is43when43you43disseminate43a43public43falsehood43about43a43person43or43organiz
ation.
Jonah43Lehrer,43the433143year43old43wunderkind43author43of43Imagine,43was43recently43fi
red43from43the43New43Yorker.43He43was43caught43for43several43violations43-
43made43up43quotes43including43one43attributed43to43Bob43Dylan.43A43Dylan43scholar43h
ounded43him43for43the43source43and43Jonah43had43to43confess43he43made43it43up.43The4
3publisher43of43Wired.com43hired43a43journalism43professor43to43review43his43work43for43
authenticity.43The43professor43discovered43Lehrer43paraphrased43without43attribution43a
nd43some43of43his43conclusions43were43found43to43be43from43the43work43of43another43sci
entist.
Which43of43the43above43are43violations43of43copyright?
A)43Making43up43quotes
B)43Paraphrasing43without43attribution
C)43Copying43another43scientist's43work43for43his43own43book43-43answer--
Correct43answer:43C.43
a43is43unethical,43b43is43plagiarism.
Your43new43employee43forgot43to43get43an43intern43to43sign43a43release43form43for43her43
photo43for43the43annual43report.43He43also43secretly43recorded43a43phone43conversation
43with43a43client43that43he43was43afraid43would43turn43confrontational.43As43you43debate4