[Type the company name]
MNM3709 Assignment 1
(100% COMPLETE
ANSWERS) Semester 1 2025
- DUE 3 April 2025
NO PLAGIARISM
[Year]
, Book
Strategic Marketing Decisions in Global Markets
Strategic Marketing - MNM3709 Assignment 1 Semester 1 2025 - DUE
3 April 2025 ;100 % TRUSTED workings, Expert Solved, Explanations
and Solutions.
QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025
and beyond. Your answer should include the theoretical discussion of what
an external analysis is in strategic marketing (2 marks) and practical
examples of five opportunities and five threats that could impact the
restaurants
future success (10 marks). [Marking rubric on page 6]. [12]
External Analysis of Signature Restaurant for 2025 and Beyond
1. Theoretical Discussion of External Analysis in Strategic Marketing (2 marks)
External analysis in strategic marketing involves evaluating macro-environmental and industry-
specific factors that influence an organization’s performance. This analysis helps businesses
identify opportunities to leverage and threats to mitigate. The most common frameworks for
external analysis include:
PESTEL Analysis: Examines Political, Economic, Social, Technological,
Environmental, and Legal factors.
Porter’s Five Forces: Analyzes industry competition, threat of new entrants, bargaining
power of suppliers and buyers, and the threat of substitutes.
Competitive Benchmarking: Evaluates competitors’ strategies and market positioning.
By conducting an external analysis, Signature Restaurant can develop proactive strategies to
remain competitive and sustain growth.
2. Practical Examples of Opportunities and Threats (10 marks)
Opportunities
1. Growing Tourism in South Africa – Increased international travel to South Africa
presents an opportunity for Signature Restaurant to attract high-end tourists looking for
fine dining experiences.
2. Expansion into Online Ordering & Delivery – Partnering with premium food delivery
services can increase revenue by catering to customers preferring at-home dining.
3. Sustainability and Ethical Sourcing Trends – Emphasizing locally sourced ingredients
and eco-friendly practices can enhance the restaurant’s reputation and attract
environmentally conscious diners.
MNM3709 Assignment 1
(100% COMPLETE
ANSWERS) Semester 1 2025
- DUE 3 April 2025
NO PLAGIARISM
[Year]
, Book
Strategic Marketing Decisions in Global Markets
Strategic Marketing - MNM3709 Assignment 1 Semester 1 2025 - DUE
3 April 2025 ;100 % TRUSTED workings, Expert Solved, Explanations
and Solutions.
QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025
and beyond. Your answer should include the theoretical discussion of what
an external analysis is in strategic marketing (2 marks) and practical
examples of five opportunities and five threats that could impact the
restaurants
future success (10 marks). [Marking rubric on page 6]. [12]
External Analysis of Signature Restaurant for 2025 and Beyond
1. Theoretical Discussion of External Analysis in Strategic Marketing (2 marks)
External analysis in strategic marketing involves evaluating macro-environmental and industry-
specific factors that influence an organization’s performance. This analysis helps businesses
identify opportunities to leverage and threats to mitigate. The most common frameworks for
external analysis include:
PESTEL Analysis: Examines Political, Economic, Social, Technological,
Environmental, and Legal factors.
Porter’s Five Forces: Analyzes industry competition, threat of new entrants, bargaining
power of suppliers and buyers, and the threat of substitutes.
Competitive Benchmarking: Evaluates competitors’ strategies and market positioning.
By conducting an external analysis, Signature Restaurant can develop proactive strategies to
remain competitive and sustain growth.
2. Practical Examples of Opportunities and Threats (10 marks)
Opportunities
1. Growing Tourism in South Africa – Increased international travel to South Africa
presents an opportunity for Signature Restaurant to attract high-end tourists looking for
fine dining experiences.
2. Expansion into Online Ordering & Delivery – Partnering with premium food delivery
services can increase revenue by catering to customers preferring at-home dining.
3. Sustainability and Ethical Sourcing Trends – Emphasizing locally sourced ingredients
and eco-friendly practices can enhance the restaurant’s reputation and attract
environmentally conscious diners.
