Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall

TEST BANK
,y




Marketing Management 4th Edition By
,y ,y ,y ,y




Johnston, Marshall, Complete Chapters 1 to 14
,y ,y ,y ,y ,y ,y ,y




Version 1
,y 1

, TABLE OF CONTENTS ,y ,y




Part One: Discover Marketing Management
,y ,y ,y ,y




CHAPTER 1: Marketing in Today’s Business Milieu
,y ,y ,y ,y ,y ,y




CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
,y ,y ,y ,y ,y ,y




,y CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
,y ,y ,y ,y ,y ,y ,y ,y




Part Two: Use Information to Drive Marketing Decisions
,y ,y ,y ,y ,y ,y ,y




CHAPTER 4: Market Research Essentials
,y ,y ,y ,y




CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER
,y ,y ,y ,y ,y ,y ,y ,y




,y 6: Understand Consumer and Business Markets CHAPTER 7:
,y ,y ,y ,y ,y ,y ,y




,y Segmentation, Target Marketing, and Positioning ,y ,y ,y ,y




Part Three: Develop the Value Offering—The Product Experience
,y ,y ,y ,y ,y ,y ,y




, y CHAPTER 8: Product Strategy and New Product Development
,y ,y ,y ,y ,y ,y ,y




,y CHAPTER 9: Build the Brand ,y ,y ,y ,y




CHAPTER 10: Service as the Core Offering
,y ,y ,y ,y ,y ,y




Part Four: Price and Deliver the Value Offering
,y ,y ,y ,y ,y ,y ,y




CHAPTER 11: Manage Pricing Decisions
,y ,y ,y ,y




CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
,y ,y ,y ,y ,y ,y ,y ,y




Part Five: Communicate the Value Offering
,y ,y ,y ,y ,y




CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
,y ,y ,y ,y ,y ,y ,y ,y




,y CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
,y ,y ,y ,y ,y ,y ,y ,y




To get this COMPLETE PDF Email us at
,y ,y ,y ,y ,y ,y ,y




,y


Version 1 ,y 2

,TEST BANK FOR ,y ,y




Marketing Management 4th EditionMark Johnston Greg Marshall , y , y , y , y , y , y




Chapter 1 ,y




Student name: ,y




TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
,y ,y ,y ,y ,y ,y ,y ,y ,y , y ,y ,y ,y ,y ,y




1) A commonly held misconception about marketing is that it is all about advertising and
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



selling.
, y




1) ,y



⊚ , y , y true
⊚ , y , y false

Question Details ,y



AACSB : Analytical Thinking Accessibility
,y ,y ,y ,y



: Keyboard Navigation
,y ,y



Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



: Marketing and Marketing Management Defined
,y ,y ,y ,y ,y



Bloom's : Remember
,y ,y ,y



Difficulty : 1 Easy ,y ,y ,y



Gradable:automatic
,y ,y ,y



Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y




2) Marketing is relevant only to people in the organization who work directly in the marketing
,y , y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



, y department.
2) ,y



⊚ , y , y true
⊚ , y , y false

Question Details ,y



AACSB : Analytical Thinking Accessibility
,y ,y ,y ,y



: Keyboard Navigation Bloom's :
,y ,y ,y ,y



Understand
Difficulty: 2Medium
,y ,y ,y ,y



Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



: Marketing and Marketing Management Defined
,y ,y ,y ,y ,y



Gradable : automatic
,y ,y ,y



Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y




Version 1 ,y 3

, 3) The American Marketing Association defines marketing as “the activity, set of institutions,
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



,y and processes for creating, communicating, delivering, and exchanging offerings that have
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



, y value for customers, clients, partners, and society at large.”
,y ,y ,y ,y ,y ,y ,y ,y




3) ,y



⊚ , y , y true
⊚ , y , y false

Question Details ,y



AACSB : Analytical Thinking Accessibility
,y ,y ,y ,y



: Keyboard Navigation
,y ,y



Topic : Marketing and Marketing Management Defined
,y ,y ,y ,y ,y ,y



Bloom's : Remember
,y ,y ,y



Difficulty : 1 Easy ,y ,y ,y



Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



Gradable : automatic
,y ,y ,y



Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



,y has only two business functions: marketing and innovation.
,y ,y ,y ,y ,y ,y ,y




4) ,y



⊚ , y , y true
⊚ , y , y false

Question Details ,y



AACSB : Analytical Thinking Accessibility
,y ,y ,y ,y



: Keyboard Navigation Bloom's :
,y ,y ,y ,y



Remember
Difficulty : 1 Easy
,y ,y ,y ,y



Topic : The Concept of Customer Value
,y ,y ,y ,y ,y ,y



Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



Gradable : automatic
,y ,y ,y



Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



5) Sustainability refers to business practices that prolong the life cycle of a product. ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y




5) ,y



⊚ true , y , y




⊚ false , y , y




Question Details ,y



Accessibility : Keyboard Navigation ,y ,y ,y



Bloom's : Understand
,y ,y ,y



Difficulty : 2 Medium ,y ,y ,y



Topic : Marketing and Marketing Management Defined
,y ,y ,y ,y ,y ,y



Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y



AACSB : Ethics
,y ,y ,y



Gradable : automatic ,y ,y



Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y ,y




To get this COMPLETE PDF Email us at
,y ,y ,y ,y ,y ,y ,y ,y




,y




Version 1 ,y 4