MNM3712 ASSIGNMENT 1
SEMESTER 1 ( CORRECT
ANSWERS ) DUE DATE 3rd APRIL
2025 GUARANTEED DISTINCTION.
FOR MORE ASSISTANCE WHATSAPP +.2.5.4.7.4.0.5.3.9.0.6.8
QUESTION 1
Refer to the 1st for Women case study in the case study book and the profile of Ms
Lebogang Mkhize on page 7 of this tutorial letter to answer the question that follows. You
can make your own assumptions based on the 1st for Women case study, the South African
insurance industry and the customer profile of Ms Lebogang Mkhize when you answer the
question. Advise 1st for Women on two practical retention strategies it can use in each
stage of the relationship development ladder of loyalty to ensure that a customer such as
Ms Lebogang Mkhize remains with the company and progresses to the next stage of the
relationship. (2 marks per stage of the relationship ladder of loyalty)
To effectively retain customers like Ms. Lebogang Mkhize and encourage progression through
the relationship development ladder of loyalty, 1st for Women can implement the following
strategies at each stage:
1. Awareness Stage
Objective: Create awareness and attract potential customers.
Targeted Marketing Campaigns: Utilize social media and digital marketing to reach
women in similar demographics as Ms. Mkhize. Highlight unique offerings and benefits
tailored to their needs.
SEMESTER 1 ( CORRECT
ANSWERS ) DUE DATE 3rd APRIL
2025 GUARANTEED DISTINCTION.
FOR MORE ASSISTANCE WHATSAPP +.2.5.4.7.4.0.5.3.9.0.6.8
QUESTION 1
Refer to the 1st for Women case study in the case study book and the profile of Ms
Lebogang Mkhize on page 7 of this tutorial letter to answer the question that follows. You
can make your own assumptions based on the 1st for Women case study, the South African
insurance industry and the customer profile of Ms Lebogang Mkhize when you answer the
question. Advise 1st for Women on two practical retention strategies it can use in each
stage of the relationship development ladder of loyalty to ensure that a customer such as
Ms Lebogang Mkhize remains with the company and progresses to the next stage of the
relationship. (2 marks per stage of the relationship ladder of loyalty)
To effectively retain customers like Ms. Lebogang Mkhize and encourage progression through
the relationship development ladder of loyalty, 1st for Women can implement the following
strategies at each stage:
1. Awareness Stage
Objective: Create awareness and attract potential customers.
Targeted Marketing Campaigns: Utilize social media and digital marketing to reach
women in similar demographics as Ms. Mkhize. Highlight unique offerings and benefits
tailored to their needs.
